The Gloaming

The Gloaming

Country: US

Influence: 50.23% Fanbase: 23.08% Trending: 63.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arnotts • 80.03% • Very Strong

As of 2025-11-04

12,107

Social Media Followers

As of 2025-11-04

00:00:00

Hours Airplay

2025-12-27 10:40:58 UTC

Genres

europeanirish neo-traditionaleuropeanothersworldwide

Biography

The Gloaming is a contemporary Irish/American music group formed in 2011 comprising fiddle player Martin Hayes, guitarist Dennis Cahill, vocalist Iarla Ó Lionáird, fiddle player Caoimhín Ó Raghallaigh, and pianist and producer Thomas Bartlett (aka Doveman).

They have recorded three studio albums, The Gloaming (2014), The Gloaming (2) (2016), The Gloaming 3 (2019), and a concert recording, Live at the NCH (2018). The group has been credited with an original retake on the vernacular of traditional Irish music through a modern prism via elements of post-rock, jazz, contemporary classical, chamber, and minimalism. Lyricist Ó Lionáird often uses motifs, poetic verse and whole songs from the ancient Irish canon, with some lyrics dating back centuries. The Gloaming's music has been described as a genre of its own while also drawing comparisons with diverse acts such as Sigur Ros, Brian Eno, Arvo Part, Buena Vista Social Club, Tortoise, Steve Reich, and Seán Ó Riada.The Gloaming are signed to Real World Records, whose founder, musician Peter Gabriel, described them as “a wonderful mix of soulful and passionate talents who have created their own genre”. In the US, their music is released through Aaron and Bryce Dessner’s Brassland Records, home of The National.

The Gloaming Marketing Affinity & Brand Fit Data

Report Date: 2025-11-04

The Gloaming speaks to 25-34 & 45-64 audiences with measurable traction in IRELAND, UNITED KINGDOM, UNITED STATES. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (21,258 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Arnotts, MOOG, Guinness, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Gloaming score 4.39%Very Strong bucket.
Brand: ArnottsBrand: MOOGBrand: Guinness
Followers:12,107
Engagements:532
Rate:4.4%
Posts:33
Views:21,258
Avg Likes:522
Avg Comments:19
Avg Views:21,258

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 12,107 · Engagements 532 · Rate 4.4%
Posts 33 · Views 21,258 · Avg Likes 522 · Avg Comments 19 · Avg Views 21,258
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
45-64: 29%
35-44: 22%
18-24: 6%
Largest: 25-34 (42%); next: 45-64 (29%)
Gender Split Female: 38%
Male: 62%
Non-binary/Other: 0%
Skews male (62%)
Top Countries IRELAND (26%)
UNITED KINGDOM (21%)
UNITED STATES (20%)
JAPAN (5%)
FRANCE (4%)
Top regions: IRELAND (26%), UNITED KINGDOM (21%), UNITED STATES (20%)
Platform Engagement Instagram: 313 avg likes/post · Youtube: 21,258 avg views/post Best reach: Youtube 21,258 avg views; best engagement: Instagram 313 avg likes

Top Brand Affinities

Arnotts
Score: 80.03
MOOG
Score: 23.88
Guinness
Score: 21.60
Tate Modern
Score: 18.18
Akg
Score: 17.71
Jameson
Score: 14.91
Mixcloud
Score: 12.84
Carlsberg
Score: 11.25
Kickstarter
Score: 10.51
Amazon Music
Score: 9.18
Pro Tools
Score: 8.66
Hurley
Score: 8.59
Brand Category Score
Arnotts 80.03
MOOG 23.88
Guinness 21.60
Tate Modern 18.18
Akg 17.71
Jameson 14.91
Mixcloud 12.84
Carlsberg 11.25
Kickstarter 10.51
Amazon Music 9.18
Pro Tools 8.66
Hurley 8.59
Ryanair 7.51
Ableton 7.26
New Line Cinema 6.32
BBC 6.09
Spotify Music 5.97
Showtime 5.14
Tesco 5.13
Hennessy 4.68
Summit Entertainment 4.39
Paramount Pictures 4.27
Cadbury 3.42
Baileys 3.41
Airbnb 3.35
SoundCloud 3.25
The Olympic Games 3.19
Olympus 3.10
Pixar 3.10
Stradivarius 3.08
Lululemon Athletica 3.03
Garnier 2.88
Aperol 2.82
Primark 2.76
Fujifilm 2.72
HBO 2.69
Tinder 2.64
Kodak 2.52
Emporium 2.39
Polaroid 2.34
Mulberry 2.31
Sunnies Studios 2.24
Lush 2.18
Citroen 2.13
Dr. Martens 2.08
Lego 2.05
McDonald's 1.87
Warner Bros 1.85
Beats Electronics 1.77
Star Wars 1.74

Official Profiles

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Artist: The Gloaming

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Gloaming today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-10-05)

Total: 83,340

PLATFORM TOTAL %
Spotify Spotify 83,340 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist