The Gloaming
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-11-04
12,107
Social Media Followers
As of 2025-11-04
00:00:00
Hours Airplay
2025-12-27 10:40:58 UTC
Genres
Biography
They have recorded three studio albums, The Gloaming (2014), The Gloaming (2) (2016), The Gloaming 3 (2019), and a concert recording, Live at the NCH (2018). The group has been credited with an original retake on the vernacular of traditional Irish music through a modern prism via elements of post-rock, jazz, contemporary classical, chamber, and minimalism. Lyricist Ó Lionáird often uses motifs, poetic verse and whole songs from the ancient Irish canon, with some lyrics dating back centuries. The Gloaming's music has been described as a genre of its own while also drawing comparisons with diverse acts such as Sigur Ros, Brian Eno, Arvo Part, Buena Vista Social Club, Tortoise, Steve Reich, and Seán Ó Riada.The Gloaming are signed to Real World Records, whose founder, musician Peter Gabriel, described them as “a wonderful mix of soulful and passionate talents who have created their own genre”. In the US, their music is released through Aaron and Bryce Dessner’s Brassland Records, home of The National.
The Gloaming speaks to 25-34 & 45-64 audiences with measurable traction in IRELAND, UNITED KINGDOM, UNITED STATES. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (21,258 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Arnotts, MOOG, Guinness, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,107 · Engagements 532 · Rate 4.4% Posts 33 · Views 21,258 · Avg Likes 522 · Avg Comments 19 · Avg Views 21,258 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 45-64: 29% 35-44: 22% 18-24: 6% |
Largest: 25-34 (42%); next: 45-64 (29%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
IRELAND (26%) UNITED KINGDOM (21%) UNITED STATES (20%) JAPAN (5%) FRANCE (4%) |
Top regions: IRELAND (26%), UNITED KINGDOM (21%), UNITED STATES (20%) |
| Platform Engagement | Instagram: 313 avg likes/post · Youtube: 21,258 avg views/post | Best reach: Youtube 21,258 avg views; best engagement: Instagram 313 avg likes |
Top Brand Affinities
Arnotts
MOOG
Guinness
Tate Modern
Akg
Jameson
Mixcloud
Carlsberg
Kickstarter
Amazon Music
Pro Tools
Hurley
| Brand | Category | Score |
|---|---|---|
| Arnotts | 80.03 | |
| MOOG | 23.88 | |
| Guinness | 21.60 | |
| Tate Modern | 18.18 | |
| Akg | 17.71 | |
| Jameson | 14.91 | |
| Mixcloud | 12.84 | |
| Carlsberg | 11.25 | |
| Kickstarter | 10.51 | |
| Amazon Music | 9.18 | |
| Pro Tools | 8.66 | |
| Hurley | 8.59 | |
| Ryanair | 7.51 | |
| Ableton | 7.26 | |
| New Line Cinema | 6.32 | |
| BBC | 6.09 | |
| Spotify Music | 5.97 | |
| Showtime | 5.14 | |
| Tesco | 5.13 | |
| Hennessy | 4.68 | |
| Summit Entertainment | 4.39 | |
| Paramount Pictures | 4.27 | |
| Cadbury | 3.42 | |
| Baileys | 3.41 | |
| Airbnb | 3.35 | |
| SoundCloud | 3.25 | |
| The Olympic Games | 3.19 | |
| Olympus | 3.10 | |
| Pixar | 3.10 | |
| Stradivarius | 3.08 | |
| Lululemon Athletica | 3.03 | |
| Garnier | 2.88 | |
| Aperol | 2.82 | |
| Primark | 2.76 | |
| Fujifilm | 2.72 | |
| HBO | 2.69 | |
| Tinder | 2.64 | |
| Kodak | 2.52 | |
| Emporium | 2.39 | |
| Polaroid | 2.34 | |
| Mulberry | 2.31 | |
| Sunnies Studios | 2.24 | |
| Lush | 2.18 | |
| Citroen | 2.13 | |
| Dr. Martens | 2.08 | |
| Lego | 2.05 | |
| McDonald's | 1.87 | |
| Warner Bros | 1.85 | |
| Beats Electronics | 1.77 | |
| Star Wars | 1.74 |
Official Profiles
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LoginArtist: The Gloaming
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Top 10 Songs Played Today
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Total Streams (2025-10-05)
Total: 83,340
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















