The Gaslamp Killer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
100,948
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:13:13 UTC
Genres
Biography
Born William Benjamin Bensussen, he originally comes from San Diego, California, whose downtown Gaslamp District's bar scene inspired him to name himself the Gaslamp Killer in disgust for much of the patronage. Upon relocating to Los Angeles, he found a niche for himself amid the city's massive underground party scene and ultimately found a home for himself as a resident DJ at the weekly event Low End Theory, which resulted in a series of club-sponsored podcasts. He also released a series of mix CDs, among them Gaslamp Killers (2007), It's a Rocky Road (2007), I Spit on Your Grave (2008), Hell and the Lake of Fire Are Waiting for You! (2009), and All Killer (2009), the latter a label showcase for the London-based world psychedelia imprint Finders Keepers Records. As a producer, the Gaslamp Killer made his debut in the late 2000s, releasing a split single with Free the Robots, "The Killer Robots," on Obey Records in 2008 and a self-released EP, My Troubled Mind, in 2009. Following 2010's self-released Death Gate EP and a collaborative 7" with Daedelus, he released his first album, Breakthrough, on Brainfeeder in September 2012.
In 2013, the Gaslamp Killer collaborated with the Heliocentrics on a 12" EP released by Now-Again Records, as well as a 7" single with Jungle by Night issued by Kindred Spirits. He also appeared on a split 7" with Computer Jay on the Hit+Run label. The following year, he released the double picture disc 12" Break Stuff, which included new material as well as two sides of control tones for DJ software Serato. In 2015, Bensussen released Live in Los Angeles, a concert recording credited to the 15-piece ensemble the Gaslamp Killer Experience. Later in the year, a collaborative 7" with Mophono appeared on CB Records. The Gaslamp Killer's second studio full-length, Instrumentalepathy, arrived on his own Cuss Records in September of 2016. ~ Jason Birchmeier & Paul Simpson, Rovi
The Gaslamp Killer draws 25-34 & 35-44 audiences and holds attention in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily male (75%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 1,245 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, MOOG, Akai makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 100,948 · Engagements 1,245 · Rate 1.2% Posts 3,017 · Views 0 · Avg Likes 1,245 · Avg Comments 54 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 35-44: 29% 18-24: 14% 45-64: 8% |
Largest: 25-34 (47%); next: 35-44 (29%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (57%) UNITED KINGDOM (7%) BRAZIL (3%) GERMANY (2%) CANADA (2%) |
Top regions: UNITED STATES (57%), UNITED KINGDOM (7%), BRAZIL (3%) |
| Platform Engagement | Instagram: 1,245 avg likes/post | best engagement: Instagram 1,245 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Akai
Ableton
Pioneer
Beats Electronics
Pro Tools
SoundCloud
Coachella
Sennheiser
Amazon Music
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 74.74 | |
| MOOG | 71.26 | |
| Akai | 64.05 | |
| Ableton | 58.58 | |
| Pioneer | 27.67 | |
| Beats Electronics | 15.53 | |
| Pro Tools | 14.83 | |
| SoundCloud | 13.33 | |
| Coachella | 12.42 | |
| Sennheiser | 11.54 | |
| Amazon Music | 9.66 | |
| Tate Modern | 6.54 | |
| Spotify Music | 5.94 | |
| Pacific Northwest Wonderland | 5.80 | |
| Stüssy | 5.63 | |
| Coors | 5.37 | |
| Carhartt | 5.20 | |
| Los Angeles Lakers | 4.88 | |
| Kickstarter | 4.67 | |
| Sega | 4.64 | |
| Kodak | 4.13 | |
| Paramount Pictures | 4.12 | |
| Sneakerhead | 3.98 | |
| Comedy Central | 3.81 | |
| Warner Bros | 3.79 | |
| Oculus | 3.75 | |
| CNN | 3.74 | |
| Hennessy | 3.69 | |
| Matrix | 3.35 | |
| Leica | 3.32 | |
| Prismacolor | 3.23 | |
| Supreme | 3.18 | |
| Columbia Pictures | 3.06 | |
| Gundam | 3.06 | |
| Monster Beverage | 2.87 | |
| Emporium | 2.86 | |
| Showtime | 2.83 | |
| Nickelodeon | 2.83 | |
| Lollapalooza | 2.81 | |
| Cadillac | 2.80 | |
| ESPN | 2.74 | |
| MTV | 2.72 | |
| Polaroid | 2.60 | |
| Tomorrowland | 2.56 | |
| Star Wars | 2.54 | |
| Fujifilm | 2.54 | |
| Tinder | 2.45 | |
| Airbnb | 2.44 | |
| Guinness | 2.42 | |
| Vans | 2.41 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















