The Garden
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
563,466
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:04:22 UTC
Genres
Biography
Growing up in the hardcore music of Saccharine Trust, the Minutemen, and Killing Joke, and sharing the quirky insider humor of bands like Dead Milkmen, They Might Be Giants, and Ween, twin brothers Fletcher and Wyatt Shears started the Garden in their hometown of Orange, California when they were 19 years old. After departing from their first band, M.H.V., and briefly modeling for Yves Saint Laurent, the two decided to make a go as a duo. With Fletcher on drums (easily identifiable by his blonde hair and habitual cross-dressing) and Wyatt singing and playing bass, the Garden released a debut cassette titled Everything Is Perfect in 2012, with The Life and Times of a Paperclip and the EP Rules appearing the following summer with first two appearing on Burger Records. During this time, Fletcher Shears began releasing mostly electronic solo material under his side project Puzzle, and Wyatt started his synth/bass project Enjoy. The Garden toured extensively in 2014 and 2015, stopping in Tokyo, the U.S., and Europe. In the fall of 2015, they issued the freewheeling, 17-track electro-punk LP Haha, a split production between Burger and Epitaph Records. The Garden's self-produced Epitaph follow-up, Mirror Might Steal Your Charm, arrived in 2018 featuring a slightly more guitar-driven sound. After collaborating with Mac DeMarco on the 2019 single "Thy Mission," the brothers returned in early 2020 with the typically irreverent Kiss My Super Bowl Ring, which featured guest spots from Ariel Pink and Le1f, among others. ~ Jason Lymangrover & Marcy Donelson, Rovi
The Garden converts attention from 18-24 & 25-34 audiences across UNITED STATES, RUSSIA, UNITED KINGDOM. Audience shape is female-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 352,781 avg views per post, with supportive conversation on Tiktok. Shared audience with UNIF, Zumiez, Depop underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 563,466 · Engagements 111,159 · Rate 19.7% Posts 280 · Views 658,181 · Avg Likes 100,606 · Avg Comments 2,090 · Avg Views 658,181 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 28% 13-17: 9% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (28%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (46%) RUSSIA (8%) UNITED KINGDOM (6%) MEXICO (4%) CANADA (4%) |
Top regions: UNITED STATES (46%), RUSSIA (8%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 24,972 avg likes/post · Tiktok: 305,400 avg views/post · Youtube: 352,781 avg views/post | Best reach: Youtube 352,781 avg views; best engagement: Tiktok 59,750 avg likes |
Top Brand Affinities
UNIF
Zumiez
Depop
Glossier
Five Nights at Freddy's
Acne Studios
Hot Topic
Denny's
Maison Margiela
Dr. Martens
Ableton
SoundCloud
| Brand | Category | Score |
|---|---|---|
| UNIF | 67.71 | |
| Zumiez | 18.85 | |
| Depop | 12.48 | |
| Glossier | 10.46 | |
| Five Nights at Freddy's | 10.05 | |
| Acne Studios | 9.97 | |
| Hot Topic | 8.98 | |
| Denny's | 8.59 | |
| Maison Margiela | 7.68 | |
| Dr. Martens | 6.79 | |
| Ableton | 6.33 | |
| SoundCloud | 6.27 | |
| Taco Bell | 6.10 | |
| Coachella | 5.99 | |
| Vivienne Westwood | 5.61 | |
| Comedy Central | 5.12 | |
| Spotify Music | 4.56 | |
| Kodak | 4.48 | |
| Tinder | 4.15 | |
| Cartoon Network | 4.07 | |
| Lollapalooza | 3.87 | |
| Polaroid | 3.81 | |
| Urban Outfitters | 3.73 | |
| Miu Miu | 3.53 | |
| Gatorade | 3.23 | |
| Showtime | 3.17 | |
| Fujifilm | 3.05 | |
| Prismacolor | 2.95 | |
| Paramount Pictures | 2.94 | |
| Nickelodeon | 2.83 | |
| Emporium | 2.72 | |
| Monster Beverage | 2.47 | |
| Carhartt | 2.41 | |
| Sprite | 2.38 | |
| Walmart | 2.14 | |
| Vans | 2.11 | |
| Fenty beauty | 2.06 | |
| Pepsi | 2.06 | |
| Balenciaga | 2.00 | |
| Chrysler | 2.00 | |
| Cadillac | 1.84 | |
| Yves Saint Laurent | 1.75 | |
| Nintendo | 1.73 | |
| Supreme | 1.61 | |
| Levi's | 1.60 | |
| Too Faced Cosmetics | 1.56 | |
| Lush | 1.56 | |
| Beats Electronics | 1.54 | |
| Adobe | 1.51 | |
| Vogue | 1.50 |
Official Profiles
Login to view Contact
LoginArtist: The Garden
The map shows every radio station that aired The Garden today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-18)
Total: 1,382,000
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
781,452 | 56.55% |
| [+] |
|
600,548 | 43.45% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















