The Garden

The Garden

Country: US

Influence: 60.03% Fanbase: 46.86% Trending: 66.62% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 67.71% • Very Strong

As of 2025-09-08

563,466

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:22 UTC

Genres

popoc indierockindie garage rockrockalternative rockpunk rockalternativealternativepunkart punk

Biography

West Coast bass-and-drums punk duo the Garden rose through the ranks of the wonky, lo-fi Burger Records scene with quirky cassettes like 2012's Everything Is Perfect and 2013's The Life and Times of a Paperclip before notching a deal with Epitaph Records and earning greater exposure with albums like 2018's Mirror Might Steal Your Charm and 2020's Kiss My Super Bowl Ring.

Growing up in the hardcore music of Saccharine Trust, the Minutemen, and Killing Joke, and sharing the quirky insider humor of bands like Dead Milkmen, They Might Be Giants, and Ween, twin brothers Fletcher and Wyatt Shears started the Garden in their hometown of Orange, California when they were 19 years old. After departing from their first band, M.H.V., and briefly modeling for Yves Saint Laurent, the two decided to make a go as a duo. With Fletcher on drums (easily identifiable by his blonde hair and habitual cross-dressing) and Wyatt singing and playing bass, the Garden released a debut cassette titled Everything Is Perfect in 2012, with The Life and Times of a Paperclip and the EP Rules appearing the following summer with first two appearing on Burger Records. During this time, Fletcher Shears began releasing mostly electronic solo material under his side project Puzzle, and Wyatt started his synth/bass project Enjoy. The Garden toured extensively in 2014 and 2015, stopping in Tokyo, the U.S., and Europe. In the fall of 2015, they issued the freewheeling, 17-track electro-punk LP Haha, a split production between Burger and Epitaph Records. The Garden's self-produced Epitaph follow-up, Mirror Might Steal Your Charm, arrived in 2018 featuring a slightly more guitar-driven sound. After collaborating with Mac DeMarco on the 2019 single "Thy Mission," the brothers returned in early 2020 with the typically irreverent Kiss My Super Bowl Ring, which featured guest spots from Ariel Pink and Le1f, among others. ~ Jason Lymangrover & Marcy Donelson, Rovi

The Garden Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Garden converts attention from 18-24 & 25-34 audiences across UNITED STATES, RUSSIA, UNITED KINGDOM. Audience shape is female-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 352,781 avg views per post, with supportive conversation on Tiktok. Shared audience with UNIF, Zumiez, Depop underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Garden score 19.73%Very Strong bucket.
Brand: UNIFBrand: ZumiezBrand: Depop
Followers:563,466
Engagements:111,159
Rate:19.7%
Posts:280
Views:658,181
Avg Likes:100,606
Avg Comments:2,090
Avg Views:658,181

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 563,466 · Engagements 111,159 · Rate 19.7%
Posts 280 · Views 658,181 · Avg Likes 100,606 · Avg Comments 2,090 · Avg Views 658,181
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 28%
13-17: 9%
35-44: 6%
Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split Female: 51%
Male: 49%
Non-binary/Other: 0%
Skews female (51%)
Top Countries UNITED STATES (46%)
RUSSIA (8%)
UNITED KINGDOM (6%)
MEXICO (4%)
CANADA (4%)
Top regions: UNITED STATES (46%), RUSSIA (8%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 24,972 avg likes/post · Tiktok: 305,400 avg views/post · Youtube: 352,781 avg views/post Best reach: Youtube 352,781 avg views; best engagement: Tiktok 59,750 avg likes

Top Brand Affinities

UNIF
Score: 67.71
Zumiez
Score: 18.85
Depop
Score: 12.48
Glossier
Score: 10.46
Five Nights at Freddy's
Score: 10.05
Acne Studios
Score: 9.97
Hot Topic
Score: 8.98
Denny's
Score: 8.59
Maison Margiela
Score: 7.68
Dr. Martens
Score: 6.79
Ableton
Score: 6.33
SoundCloud
Score: 6.27
Brand Category Score
UNIF 67.71
Zumiez 18.85
Depop 12.48
Glossier 10.46
Five Nights at Freddy's 10.05
Acne Studios 9.97
Hot Topic 8.98
Denny's 8.59
Maison Margiela 7.68
Dr. Martens 6.79
Ableton 6.33
SoundCloud 6.27
Taco Bell 6.10
Coachella 5.99
Vivienne Westwood 5.61
Comedy Central 5.12
Spotify Music 4.56
Kodak 4.48
Tinder 4.15
Cartoon Network 4.07
Lollapalooza 3.87
Polaroid 3.81
Urban Outfitters 3.73
Miu Miu 3.53
Gatorade 3.23
Showtime 3.17
Fujifilm 3.05
Prismacolor 2.95
Paramount Pictures 2.94
Nickelodeon 2.83
Emporium 2.72
Monster Beverage 2.47
Carhartt 2.41
Sprite 2.38
Walmart 2.14
Vans 2.11
Fenty beauty 2.06
Pepsi 2.06
Balenciaga 2.00
Chrysler 2.00
Cadillac 1.84
Yves Saint Laurent 1.75
Nintendo 1.73
Supreme 1.61
Levi's 1.60
Too Faced Cosmetics 1.56
Lush 1.56
Beats Electronics 1.54
Adobe 1.51
Vogue 1.50

Official Profiles

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Artist: The Garden

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-18)

Total: 1,382,000

PLATFORM TOTAL %
Last.fm Last.fm 781,452 56.55%
Spotify Spotify 600,548 43.45%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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Date/Time (UTC) Event Venue Location Tickets
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