The Game

The Game — hip-hop & rap artist from US.

The Game, born Jayceon Terrell Taylor, rose to prominence in the early 2000s as a notable voice in West Coast hip-hop. Signed to Dr. Dre's Aftermath Records,…

Influence: 75.22% Fanbase: 71.19% Trending: 77.23% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 16.97% • Very Strong

As of 2025-09-27

15,301,710

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:54:11 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapgangster raphip-hop/rapcontemporary hip hop

Biography

The Game, born Jayceon Terrell Taylor, rose to prominence in the early 2000s as a notable voice in West Coast hip-hop. Signed to Dr. Dre's Aftermath Records, he released his debut album, The Documentary, in 2004 with contributions from various industry heavyweights. Influenced by iconic artists like N.W.A and 2Pac, Game's music career began in 2001, leading to his eventual debut album release in January 2005.

Despite initial success, tensions arose between Game and 50 Cent, resulting in a public feud that played out through freestyles and mixtapes. Game's subsequent albums, including Doctor's Advocate and LAX, showcased a shift in focus from previous conflicts. Over the years, he continued to release music, exploring various themes and collaborations with artists like Rick Ross and Lil Wayne. Game's ventures also expanded into label ownership and multimedia projects, culminating in the release of his eighth studio album, 1992, in 2016.

Top Brand Affinities

Report Date: 2025-09-27

The Game is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (79%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (3,600,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Palm Angels, New Era, Benihana points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Game score 2.34% — Strong bucket.

Brand: Palm AngelsBrand: New EraBrand: Benihana

Followers:15,301,710

Engagements:357,679

Rate:2.3%

Posts:93

Avg Likes:320,892

Avg Comments:6,760

Avg Views:4,330,539

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,301,710 · Engagements 357,679 · Rate 2.3% Posts 93 · Views 4,330,539 · Avg Likes 320,892 · Avg Comments 6,760 · Avg Views 4,330,539	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 40% 35-44: 8% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (33%) BRAZIL (8%) UNITED KINGDOM (5%) CANADA (5%) FRANCE (3%)	Top regions: UNITED STATES (33%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 3,600,000 avg views/post · Youtube: 730,539 avg views/post	Best reach: Tiktok 3,600,000 avg views; best engagement: Tiktok 299,000 avg likes

Top Brand Affinities

Palm Angels

Score: 16.97

New Era

Score: 15.87

Benihana

Score: 10.98

Amazon Music

Score: 9.62

Hennessy

Score: 9.02

Champion

Score: 8.14

Foot Locker

Score: 7.95

Timberland

Score: 7.76

Sneaker News

Score: 7.26

Steve Madden

Score: 6.41

Moncler

Score: 6.13

Dsquared

Score: 5.51

Brand	Category	Score
Palm Angels		16.97
New Era		15.87
Benihana		10.98
Amazon Music		9.62
Hennessy		9.02
Champion		8.14
Foot Locker		7.95
Timberland		7.76
Sneaker News		7.26
Steve Madden		6.41
Moncler		6.13
Dsquared		5.51
BALMAIN		5.45
Nice Kicks		5.45
Los Angeles Lakers		5.00
Alexander McQueen		4.91
boohoo		4.52
MTV		4.26
ASOS		3.99
Sneakerhead		3.89
TOM FORD		3.88
Balenciaga		3.81
The North Face		3.79
G-shock		3.72
FashionNova		3.71
Barber Shop Connect		3.65
NORDSTROM		3.64
Beats Electronics		3.60
NBA		3.52
ESPN		3.44
Stüssy		3.33
SoundCloud		3.27
NFL		3.12
Carhartt		3.06
Bacardi		3.06
Monster Beverage		2.97
Yves Saint Laurent		2.95
Urban Outfitters		2.95
GAP		2.93
Dolce & Gabbana		2.93
Lacoste		2.91
Rolls-Royce		2.82
Dr. Martens		2.81
Marc Jacobs		2.73
GIVENCHY		2.71
Cartier		2.64
Versace		2.63
Christian Louboutin		2.55
Warner Bros		2.54
Supreme		2.39