The Funk Hunters
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
56,200
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:49:15 UTC
Genres
Biography
As longtime friends, collaborators, and multi-dimensional artists, Nick Middleton and Duncan Smith’s chemistry is perfectly aligned. Middleton steers the group’s studio efforts, having produced, co-written, and mixed their debut album, TYPECAST. And Smith anchors the project’s live show with an indefatigable charisma that compliments Middleton’s thoughtful production.
Their vision has resonated with both listeners and industry tastemakers alike, with their music amassing over 50 million track streams across their catalog of original productions, remixes and collaborations. Winners of the Electronic/Dance Artist of the Year at the Western Canadian Music Awards, The Funk Hunters also reached #1 on the Billboard Dance Club Chart with an official remix of U2's "Love Is Bigger." Their catalog also includes other official remixes for Big Gigantic, Gramatik, Opiuo, Haywyre, The Polish Ambassador, Dub FX, Selena Gomez, and Imagine Dragons among others.
In addition to studio work, The Funk Hunters enjoy a vibrant global touring career with major festival plays at Coachella, Life Is Beautiful, Lightning in a Bottle, Electric Forest, Osheaga, Outside Lands, Burning Man, and Shambhala.
Frequent collaborator Chali 2na of Jurassic 5 has called them "the selectah's of the century."
The Funk Hunters builds repeat engagement among 25-34 & 18-24 audiences throughout CANADA, UNITED STATES, UNITED KINGDOM. With a heavily male (77%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (545 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Mixcloud, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 56,200 · Engagements 276 · Rate 0.5% Posts 3,818 · Views 813 · Avg Likes 272 · Avg Comments 21 · Avg Views 813 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 33% 35-44: 15% 45-64: 6% |
Largest: 25-34 (45%); next: 18-24 (33%) |
| Gender Split |
Female: 24% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
CANADA (22%) UNITED STATES (22%) UNITED KINGDOM (9%) SPAIN (3%) ITALY (3%) |
Top regions: CANADA (22%), UNITED STATES (22%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 250 avg likes/post · Tiktok: 268 avg views/post · Youtube: 545 avg views/post | Best reach: Youtube 545 avg views; best engagement: Instagram 250 avg likes |
Top Brand Affinities
iHeartRaves
Mixcloud
Ableton
Pioneer
Live Nation
Akai
MOOG
Scotiabank
Pacific Northwest Wonderland
Arc'teryx
Air Canada
Trancefamily
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 50.97 | |
| Mixcloud | 40.13 | |
| Ableton | 38.43 | |
| Pioneer | 32.87 | |
| Live Nation | 28.73 | |
| Akai | 23.92 | |
| MOOG | 21.18 | |
| Scotiabank | 19.77 | |
| Pacific Northwest Wonderland | 13.62 | |
| Arc'teryx | 12.21 | |
| Air Canada | 12.04 | |
| Trancefamily | 11.65 | |
| SoundCloud | 11.62 | |
| Acroyoga | 10.20 | |
| Sennheiser | 9.40 | |
| Coors | 8.60 | |
| Beats Electronics | 8.51 | |
| Pro Tools | 8.14 | |
| Coachella | 7.48 | |
| Amazon Music | 7.44 | |
| Tim Hortons | 7.32 | |
| Jameson | 7.15 | |
| NHL | 7.14 | |
| MamaBear | 6.24 | |
| Volcom | 5.94 | |
| Pilsner Urquell | 5.53 | |
| Showtime | 5.12 | |
| Spotify Music | 4.79 | |
| Bud Light | 4.44 | |
| Lululemon Athletica | 4.35 | |
| Lollapalooza | 4.31 | |
| Sunnies Studios | 4.27 | |
| Tomorrowland | 4.15 | |
| Nixon | 4.07 | |
| Monster Beverage | 3.94 | |
| Geocaching | 3.94 | |
| Comedy Central | 3.82 | |
| Paramount Pictures | 3.56 | |
| Lush | 3.49 | |
| Airbnb | 3.38 | |
| Carhartt | 3.21 | |
| Mulberry | 3.16 | |
| Gatorade | 3.15 | |
| GMC | 3.13 | |
| Baileys | 2.98 | |
| Tinder | 2.86 | |
| Red Bull | 2.84 | |
| Emporium | 2.83 | |
| Urban Outfitters | 2.74 | |
| Budweiser | 2.60 |
Official Profiles
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LoginArtist: The Funk Hunters
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 05:30 UTC | The Funk Hunters | Capital Ballroom | Caledon, Canada | |
| 2025-12-14 05:30 UTC | The Funk Hunters | Capital Ballroom | Caledon, Canada | |
| 2025-12-20 04:00 UTC | The Funk Hunters | Commodore Ballroom | Vancouver, Canada | |
| 2025-12-21 04:00 UTC | The Funk Hunters | Commodore Ballroom | Vancouver, Canada | |
| 2025-12-31 08:00 UTC | The Funk Hunters, TCHiLT, Mntra | The Crown Room | Crystal Bay, United States | |
| 2026-01-01 05:00 UTC | The Funk Hunters | Crystal Bay Club Casino | Crystal Bay, United States |
