The Frights
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
86,061
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:50:33 UTC
Genres
Biography
thefrights.com
The Frights maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, MEXICO, UNITED KINGDOM. The audience leans male-leaning (51%), so brand cues around style and status perform well. The clearest reach is on Youtube with 5,801 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, Arctic Fox hair Color, Denny's makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 86,061 · Engagements 2,760 · Rate 3.2% Posts 157 · Views 5,801 · Avg Likes 2,768 · Avg Comments 79 · Avg Views 5,801 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 25% 13-17: 9% 35-44: 6% |
Largest: 18-24 (59%); next: 25-34 (25%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (56%) MEXICO (6%) UNITED KINGDOM (4%) BRAZIL (4%) CANADA (4%) |
Top regions: UNITED STATES (56%), MEXICO (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 2,591 avg likes/post · Youtube: 5,801 avg views/post | Best reach: Youtube 5,801 avg views; best engagement: Instagram 2,591 avg likes |
Top Brand Affinities
Live Nation
Arctic Fox hair Color
Denny's
Coachella
Brandy Melville
Qualcomm
Glossier
Lollapalooza
Hot Topic
Dr. Martens
Volcom
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Live Nation | 26.60 | |
| Arctic Fox hair Color | 20.37 | |
| Denny's | 9.83 | |
| Coachella | 9.06 | |
| Brandy Melville | 8.22 | |
| Qualcomm | 7.75 | |
| Glossier | 7.61 | |
| Lollapalooza | 6.64 | |
| Hot Topic | 6.60 | |
| Dr. Martens | 6.40 | |
| Volcom | 5.68 | |
| Taco Bell | 5.42 | |
| SoundCloud | 4.83 | |
| Spotify Music | 4.80 | |
| Coors | 4.63 | |
| Urban Outfitters | 4.46 | |
| Polaroid | 4.42 | |
| Paramount Pictures | 4.38 | |
| Fallout | 4.21 | |
| Verizon | 4.17 | |
| Showtime | 4.00 | |
| Prismacolor | 3.90 | |
| Kodak | 3.77 | |
| Vans | 3.77 | |
| Chrysler | 3.47 | |
| Comedy Central | 3.13 | |
| Columbia Pictures | 3.13 | |
| Tinder | 2.98 | |
| Busch | 2.85 | |
| Nickelodeon | 2.71 | |
| Walmart | 2.68 | |
| Emporium | 2.66 | |
| Fujifilm | 2.28 | |
| Costco | 2.22 | |
| Budweiser | 2.06 | |
| Walt Disney | 2.06 | |
| Target | 2.02 | |
| Sunnies Studios | 1.98 | |
| Sprite | 1.94 | |
| Pepsi | 1.84 | |
| Ubisoft | 1.79 | |
| CBS Television Studios | 1.76 | |
| Star Wars | 1.74 | |
| CBS | 1.72 | |
| Adobe | 1.69 | |
| Nintendo | 1.67 | |
| Cadillac | 1.65 | |
| Warner Bros | 1.64 | |
| Chipotle Mexican Grill | 1.63 | |
| Airbnb | 1.63 |
Official Profiles
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LoginArtist: The Frights
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | The Frights, Liily, Buddha Trixie | Harlow's | Sacramento, United States | |
| 2025-12-10 03:00 UTC | The Frights, Liily, Buddha Trixie | The Crocodile | Seattle, United States | |
| 2025-12-10 04:00 UTC | The Frights, Liily | MADAME LOU'S | Seattle, United States | |
| 2025-12-11 03:00 UTC | The Frights, Liily | Hawthorne Theatre | Portland, United States | |
| 2025-12-13 05:00 UTC | The Frights, Liily | The Independent | San Francisco, United States | |
| 2025-12-14 03:00 UTC | The Frights, Liily, Buddha Trixie | Ventura Music Hall | ventura, United States |
