The Fratellis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
192,158
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 19:51:22 UTC
Genres
Biography
The Fratellis returned to the British charts in 2008 with "Mistress Mabel," a track from their polished sophomore effort, Here We Stand. The band then went on hiatus for a few years; during that time, Jon formed the torchy duo Codeine Velvet Club in 2008 with Lou Hickey and released a solo album, Psycho Jukebox, in 2011. Meanwhile, Barry joined the Twang as a touring member and Mince played with Jon's backing band as well as with Throne o' Diablo. During this time, "Chelsea Dagger" also became the unofficial theme song of the National Hockey League's Chicago Blackhawks. In 2012, the Fratellis regrouped for a U.K. tour and announced in 2013 that they had recorded their third studio album in their native Glasgow. We Need Medicine arrived in October 2013. By the end of the year, they were already writing songs, some of which appeared on the Soul Crush EP, available as a free download on the band's website. The Fratellis recorded their fourth album in Los Angeles with producer Tony Hoffer (who also produced their debut); preceded by the singles "Me and the Devil" and "Baby Don't You Lie," Eyes Wide, Tongue Tied was released in August 2015. The following year, the band celebrated the tenth anniversary of Costello Music with a U.K. tour. In 2017, they began work with Hoffer on their fifth album. Preceded by the disco-tinged track "The Next Time We Wed," In Your Own Sweet Time appeared in March 2018. ~ Andrew Leahey & MacKenzie Wilson
The Fratellis resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,559 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Fred Perry, Sainsbury's, Carlsberg makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 192,158 · Engagements 1,242 · Rate 0.6% Posts 900 · Views 2,559 · Avg Likes 1,237 · Avg Comments 18 · Avg Views 2,559 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 31% 35-44: 8% 13-17: 5% |
Largest: 18-24 (52%); next: 25-34 (31%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (20%) UNITED KINGDOM (15%) BRAZIL (8%) MEXICO (6%) ITALY (6%) |
Top regions: UNITED STATES (20%), UNITED KINGDOM (15%), BRAZIL (8%) |
| Platform Engagement | Instagram: 1,125 avg likes/post · Youtube: 2,559 avg views/post | Best reach: Youtube 2,559 avg views; best engagement: Instagram 1,125 avg likes |
Top Brand Affinities
Fred Perry
Sainsbury's
Carlsberg
Vauxhall
Marks & Spencer
Tate Modern
BBC
Dr. Martens
Guinness
Columbia Pictures
Lollapalooza
boohoo
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 10.50 | |
| Sainsbury's | 10.00 | |
| Carlsberg | 8.48 | |
| Vauxhall | 7.30 | |
| Marks & Spencer | 7.18 | |
| Tate Modern | 6.41 | |
| BBC | 6.03 | |
| Dr. Martens | 5.87 | |
| Guinness | 5.64 | |
| Columbia Pictures | 5.13 | |
| Lollapalooza | 5.12 | |
| boohoo | 4.86 | |
| Tesco | 4.38 | |
| Fallout | 4.36 | |
| LG Group | 4.11 | |
| Showtime | 4.02 | |
| Heinz | 3.82 | |
| Spotify Music | 3.76 | |
| Lush | 3.59 | |
| Summit Entertainment | 3.36 | |
| Polaroid | 3.28 | |
| Campari | 3.25 | |
| Comedy Central | 3.20 | |
| Star Wars | 3.18 | |
| Harrods | 3.13 | |
| Budweiser | 2.93 | |
| Martini | 2.89 | |
| HBO | 2.81 | |
| Topshop | 2.71 | |
| Jack Daniels | 2.70 | |
| MTV | 2.67 | |
| Urban Outfitters | 2.66 | |
| Primark | 2.65 | |
| Snoopy And The Peanuts Gang | 2.63 | |
| Lego | 2.61 | |
| AMC | 2.59 | |
| Baileys | 2.51 | |
| Warner Bros | 2.43 | |
| Pepsi | 2.43 | |
| Paramount Pictures | 2.38 | |
| Pokemon Go | 2.32 | |
| Coachella | 2.28 | |
| Airbnb | 2.19 | |
| LEGOLAND | 2.12 | |
| Aperol | 2.12 | |
| Cadillac | 2.10 | |
| ASOS | 2.09 | |
| Sunnies Studios | 2.08 | |
| Kodak | 2.03 | |
| Converse | 2.01 |
Official Profiles
Login to view Contact
LoginArtist: The Fratellis
The map shows every radio station that aired The Fratellis today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-28)
Total: 3,922,211
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
3,700,333 | 94.34% |
| [+] |
|
118,714 | 3.03% |
| [+] |
|
103,164 | 2.63% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-06 03:00 UTC | The Fratellis, The Gulps | Rock City | Nottingham, United Kingdom | |
| 2026-02-07 03:00 UTC | The Fratellis | The Great Hall | Cardiff, United Kingdom | |
| 2026-02-07 03:00 UTC | The Fratellis, The Gulps | Cardiff University | Cardiff, United Kingdom | |
| 2026-02-08 03:00 UTC | The Fratellis, The Gulps | Eventim Apollo | London, United Kingdom | |
| 2026-02-10 03:30 UTC | The Fratellis, The Gulps | UEA LCR Norwich | Norwich, United Kingdom | |
| 2026-02-11 03:00 UTC | The Fratellis, The Gulps | The Engine Shed | Lincoln, United Kingdom | |
| 2026-02-13 03:00 UTC | The Fratellis, The Gulps | Liverpool Olympia | Liverpool, United Kingdom | |
| 2026-02-14 03:00 UTC | The Fratellis, The Gulps | Albert Hall | Manchester, United Kingdom | |
| 2026-02-15 03:00 UTC | The Fratellis | Wolverhampton Civic Hall | Wolverhampton, United Kingdom | |
| 2026-02-17 03:00 UTC | The Fratellis, The Gulps | Portsmouth Guildhall | Portsmouth, United Kingdom | |
| 2026-02-18 03:00 UTC | The Fratellis, The Gulps | Cliffs Pavilion | Southend-on-Sea, United Kingdom | |
| 2026-02-20 03:00 UTC | The Fratellis, The Aces, Elvana Gjata, The Gulps | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-02-21 02:00 UTC | The Fratellis, The Gulps | O2 Academy Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2026-02-21 02:00 UTC | The Fratellis, The Gulps | NX Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2026-02-22 03:00 UTC | The Fratellis, The Gulps | Albert Hall | Manchester, United Kingdom | |
| 2026-02-24 03:00 UTC | The Fratellis, Gulp, The Gulps | The Prospect Building | Bristol, United Kingdom | |
| 2026-02-25 03:00 UTC | The Fratellis, The Gulps | O2 Academy Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2026-02-27 03:00 UTC | Of Monsters and Men, The Fratellis | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-02-28 03:00 UTC | The Fratellis | O2 Academy Birmingham | Birmingham, United Kingdom |















