The Fratellis

The Fratellis

Country: GB

Influence: 64.47% Fanbase: 56.46% Trending: 68.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 10.50% • Very Strong

As of 2025-09-08

192,158

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:51:22 UTC

Genres

rockmodern rockrockscottish rockgarage rockalternative rockpop rockelectronicelectronic

Biography

A brashly melodic indie rock outfit from Glasgow, the Fratellis feature vocalist/guitarist Jon Fratelli, drummer Mince Fratelli, and bassist Barry Fratelli. The witty trio played its first show in early 2005, maintaining that the band's moniker was merely an homage to Barry's original surname (however, other rumors suggest that the Fratellis borrowed it from the nemesis family featured in Steven Spielberg's film The Goonies). Such trivia only added to the Fratellis' growing appeal upon their debut, and the band's limited-edition self-titled EP arrived in April 2006. Although few copies were pressed, the record received a helpful boost from Zane Lowe's Radio One program, which put the acoustic-driven track "Creepin Up the Backstairs" into regular rotation. Televised appearances on Later with Jools Holland and Top of the Pops followed during the early summer, while the group's second single, "Henrietta," earned the Fratellis their first U.K. Top 20 hit. "Chelsea Dagger" began climbing the U.K. Top 40 that August, and the debut album, Costello Music, finally arrived in September. Although the album failed to chart in most countries (even an American iPod commercial featuring the track "Flathead" failed to spark much interest across the pond), Costello Music enjoyed a great deal of success at home, earning the bandmates a BRIT Award and peaking at number two in their native U.K.

The Fratellis returned to the British charts in 2008 with "Mistress Mabel," a track from their polished sophomore effort, Here We Stand. The band then went on hiatus for a few years; during that time, Jon formed the torchy duo Codeine Velvet Club in 2008 with Lou Hickey and released a solo album, Psycho Jukebox, in 2011. Meanwhile, Barry joined the Twang as a touring member and Mince played with Jon's backing band as well as with Throne o' Diablo. During this time, "Chelsea Dagger" also became the unofficial theme song of the National Hockey League's Chicago Blackhawks. In 2012, the Fratellis regrouped for a U.K. tour and announced in 2013 that they had recorded their third studio album in their native Glasgow. We Need Medicine arrived in October 2013. By the end of the year, they were already writing songs, some of which appeared on the Soul Crush EP, available as a free download on the band's website. The Fratellis recorded their fourth album in Los Angeles with producer Tony Hoffer (who also produced their debut); preceded by the singles "Me and the Devil" and "Baby Don't You Lie," Eyes Wide, Tongue Tied was released in August 2015. The following year, the band celebrated the tenth anniversary of Costello Music with a U.K. tour. In 2017, they began work with Hoffer on their fifth album. Preceded by the disco-tinged track "The Next Time We Wed," In Your Own Sweet Time appeared in March 2018. ~ Andrew Leahey & MacKenzie Wilson

The Fratellis Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Fratellis resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,559 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Fred Perry, Sainsbury's, Carlsberg makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Fratellis score 0.65%Low bucket.
Brand: Fred PerryBrand: Sainsbury'sBrand: Carlsberg
Followers:192,158
Engagements:1,242
Rate:0.6%
Posts:900
Views:2,559
Avg Likes:1,237
Avg Comments:18
Avg Views:2,559

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 192,158 · Engagements 1,242 · Rate 0.6%
Posts 900 · Views 2,559 · Avg Likes 1,237 · Avg Comments 18 · Avg Views 2,559
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 52%
25-34: 31%
35-44: 8%
13-17: 5%
Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0%
Skews male (60%)
Top Countries UNITED STATES (20%)
UNITED KINGDOM (15%)
BRAZIL (8%)
MEXICO (6%)
ITALY (6%)
Top regions: UNITED STATES (20%), UNITED KINGDOM (15%), BRAZIL (8%)
Platform Engagement Instagram: 1,125 avg likes/post · Youtube: 2,559 avg views/post Best reach: Youtube 2,559 avg views; best engagement: Instagram 1,125 avg likes

Top Brand Affinities

Fred Perry
Score: 10.50
Sainsbury's
Score: 10.00
Carlsberg
Score: 8.48
Vauxhall
Score: 7.30
Marks & Spencer
Score: 7.18
Tate Modern
Score: 6.41
BBC
Score: 6.03
Dr. Martens
Score: 5.87
Guinness
Score: 5.64
Columbia Pictures
Score: 5.13
Lollapalooza
Score: 5.12
boohoo
Score: 4.86
Brand Category Score
Fred Perry 10.50
Sainsbury's 10.00
Carlsberg 8.48
Vauxhall 7.30
Marks & Spencer 7.18
Tate Modern 6.41
BBC 6.03
Dr. Martens 5.87
Guinness 5.64
Columbia Pictures 5.13
Lollapalooza 5.12
boohoo 4.86
Tesco 4.38
Fallout 4.36
LG Group 4.11
Showtime 4.02
Heinz 3.82
Spotify Music 3.76
Lush 3.59
Summit Entertainment 3.36
Polaroid 3.28
Campari 3.25
Comedy Central 3.20
Star Wars 3.18
Harrods 3.13
Budweiser 2.93
Martini 2.89
HBO 2.81
Topshop 2.71
Jack Daniels 2.70
MTV 2.67
Urban Outfitters 2.66
Primark 2.65
Snoopy And The Peanuts Gang 2.63
Lego 2.61
AMC 2.59
Baileys 2.51
Warner Bros 2.43
Pepsi 2.43
Paramount Pictures 2.38
Pokemon Go 2.32
Coachella 2.28
Airbnb 2.19
LEGOLAND 2.12
Aperol 2.12
Cadillac 2.10
ASOS 2.09
Sunnies Studios 2.08
Kodak 2.03
Converse 2.01

Official Profiles

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Artist: The Fratellis

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Fratellis today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-28)

Total: 3,922,211

PLATFORM TOTAL %
Spotify Spotify 3,700,333 94.34%
Pandora Pandora 118,714 3.03%
Yandex Yandex 103,164 2.63%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-06 03:00 UTC The Fratellis, The Gulps Rock City Nottingham, United Kingdom
2026-02-07 03:00 UTC The Fratellis The Great Hall Cardiff, United Kingdom
2026-02-07 03:00 UTC The Fratellis, The Gulps Cardiff University Cardiff, United Kingdom
2026-02-08 03:00 UTC The Fratellis, The Gulps Eventim Apollo London, United Kingdom
2026-02-10 03:30 UTC The Fratellis, The Gulps UEA LCR Norwich Norwich, United Kingdom
2026-02-11 03:00 UTC The Fratellis, The Gulps The Engine Shed Lincoln, United Kingdom
2026-02-13 03:00 UTC The Fratellis, The Gulps Liverpool Olympia Liverpool, United Kingdom
2026-02-14 03:00 UTC The Fratellis, The Gulps Albert Hall Manchester, United Kingdom
2026-02-15 03:00 UTC The Fratellis Wolverhampton Civic Hall Wolverhampton, United Kingdom
2026-02-17 03:00 UTC The Fratellis, The Gulps Portsmouth Guildhall Portsmouth, United Kingdom
2026-02-18 03:00 UTC The Fratellis, The Gulps Cliffs Pavilion Southend-on-Sea, United Kingdom
2026-02-20 03:00 UTC The Fratellis, The Aces, Elvana Gjata, The Gulps O2 Academy Birmingham Birmingham, United Kingdom
2026-02-21 02:00 UTC The Fratellis, The Gulps O2 Academy Newcastle Newcastle upon Tyne, United Kingdom
2026-02-21 02:00 UTC The Fratellis, The Gulps NX Newcastle Newcastle upon Tyne, United Kingdom
2026-02-22 03:00 UTC The Fratellis, The Gulps Albert Hall Manchester, United Kingdom
2026-02-24 03:00 UTC The Fratellis, Gulp, The Gulps The Prospect Building Bristol, United Kingdom
2026-02-25 03:00 UTC The Fratellis, The Gulps O2 Academy Newcastle Newcastle upon Tyne, United Kingdom
2026-02-27 03:00 UTC Of Monsters and Men, The Fratellis O2 Academy Birmingham Birmingham, United Kingdom
2026-02-28 03:00 UTC The Fratellis O2 Academy Birmingham Birmingham, United Kingdom

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