The Field

The Field — pop artist from SE.

Axel Willner is one of the Kompakt label's most beloved and polarizing techno artists. This is due to his richly emotive sound, which has varied only…

Influence: 52.76% Fanbase: 31.09% Trending: 63.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 205.98% • Very Strong

As of 2025-09-09

5,536

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:28 UTC

Genres

popart poppop ambientelectronicelectronicelectronicamicrohouseminimal technobalearicintelligent dance musicambienttechnodowntempo

Biography

Axel Willner is one of the Kompakt label's most beloved and polarizing techno artists. This is due to his richly emotive sound, which has varied only slightly across the years. The Swedish instrumentalist and producer debuted the Field with Things Keep Falling Down (February 2005). The second 12", Sun and Ice (April 2006), incorporated samples of Lionel Richie and Kate Bush and led to the Field's first album, From Here We Go Sublime (March 2007). Two of Willner's dreamiest and most impressive tracks appeared on Kompakt's Pop Ambient series prior to Yesterday and Today (May 2009), a rhythmically varied set due to the involvement of several instrumentalists, including Battles drummer John Stanier. Looping State of Mind (October 2011) boasted Willner's brawniest compounds of shoegaze, ambient dub, and techno. Cupid's Head (October 2013) and The Follower (April 2016), as indicated by their sleeve colors, offered darker moods and were, like the debut, created strictly by Willner.
His latest work of beauty is called Infinite Moment (September 2018) which is a fresh take on the same concept. Increasingly perfecting his skill, this is one of his best records to date.
The producer has also taken part in the group Cologne Tape, and has recorded under a handful of solo aliases, including Loops of Your Heart, Hands, Lars Blek and Speedwax amongst others. ~ Andy Kellman, Rovi

Top Brand Affinities

Report Date: 2025-09-09

The Field is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, UNITED KINGDOM, GERMANY. The audience is heavily male (75%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (275 avg likes per post); Instagram builds the community layer. Affinity data highlights MOOG, Mixcloud, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Field score 4.97% — Very Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:5,536

Engagements:275

Rate:5.0%

Posts:511

Avg Likes:275

Avg Comments:15

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,536 · Engagements 275 · Rate 5.0% Posts 511 · Views 0 · Avg Likes 275 · Avg Comments 15 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 34% 45-64: 12% 18-24: 11%	Largest: 25-34 (42%); next: 35-44 (34%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (29%) UNITED KINGDOM (11%) GERMANY (9%) SWEDEN (8%) MEXICO (5%)	Top regions: UNITED STATES (29%), UNITED KINGDOM (11%), GERMANY (9%)
Platform Engagement	Instagram: 275 avg likes/post	best engagement: Instagram 275 avg likes

Top Brand Affinities

MOOG

Score: 205.98

Mixcloud

Score: 107.57

Ableton

Score: 86.46

Akai

Score: 30.83

SoundCloud

Score: 17.93

Sennheiser

Score: 13.72

Pioneer

Score: 12.92

Pro Tools

Score: 10.86

Tate Modern

Score: 10.69

Atmos

Score: 10.18

Holden

Score: 10.10

Fred Perry

Score: 9.79

Brand	Category	Score
MOOG		205.98
Mixcloud		107.57
Ableton		86.46
Akai		30.83
SoundCloud		17.93
Sennheiser		13.72
Pioneer		12.92
Pro Tools		10.86
Tate Modern		10.69
Atmos		10.18
Holden		10.10
Fred Perry		9.79
Spotify Music		9.13
Amazon Music		8.81
Arduino		7.59
Acne Studios		7.57
Beats Electronics		7.41
Kickstarter		7.27
Coachella		6.73
DeLorean Motor Company		6.22
Jagermeister		5.77
Warner Bros		5.59
Carlsberg		5.43
Kodak		5.29
Garnier		5.02
Loewe		4.58
Tomorrowland		4.55
Lollapalooza		4.50
Fujifilm		4.20
Olympus		4.15
Pantone Inc		4.11
Heinz		4.09
Movistar		4.07
Leica		3.92
Polaroid		3.70
Carhartt		3.35
BBC		3.17
Stüssy		3.10
Panasonic		2.96
Paramount Pictures		2.83
Showtime		2.75
Matrix		2.74
Intel		2.72
Yamaha		2.48
Emporium		2.42
MTV		2.39
Dr. Martens		2.36
Philips		2.27
Pepsi		2.18
Tinder		2.14