The Doobie Brothers Brand Affinity ranks highest Live Nation at 50.00% . Very Strong. Score DMDB 65.98% | Fanbase 63.00%

The Doobie Brothers — country artist from US.

The Doobie Brothers, a California pop/rock band prominent in the '70s, transitioned from a boogie band to a soul-inflected pop group, achieving success with…

The Doobie Brothers

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbd-8968-1ed2-bad9-a0369fe50396

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Genres

countrycountry rockrockrockart rockalbum rockhard rockheartland rocksoft rockblues rockclassic rockmellow goldyacht rockpop rockreggaereggaefolk & traditionalfolk rocksinger-songwriter

Influential: 65.98% Fanbase: 63.00% Trending: 67.48%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 50.00% • Very Strong

As of 2025-09-10

411,604

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.98% | Fanbase 63.00% | Trending 67.48% | CAREER STAGE: MAINSTREAM

Biography

The Doobie Brothers, a California pop/rock band prominent in the '70s, transitioned from a boogie band to a soul-inflected pop group, achieving success with hits like "Listen to the Music" and "Black Water." Formed in 1970 by Tom Johnston, John Hartman, Dave Shogren, and Patrick Simmons, the band gained popularity in Southern California before signing with Warner Bros. Their breakthrough came with 1972's "Toulouse Street" and subsequent hits like "Long Train Runnin'" and "China Grove."

Throughout lineup changes and musical shifts, the Doobie Brothers maintained commercial success with albums like "Minute by Minute" and "Takin' It to the Streets." After disbanding in 1982, the group reunited in 1989 for "Cycles," which produced the hit "The Doctor." Various lineup changes followed, leading to the release of "World Gone Crazy" in 2010. The band continued to tour and release music, including the country-inspired album "Southbound" in 2014.

Report Date: 2025-09-10

The Doobie Brothers connects with 45-64 & 35-44 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 22,498 avg views per post; Instagram adds dependable engagement depth. Overlap with Live Nation, Ampeg, MOOG highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Doobie Brothers moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Doobie Brothers score 0.46% — Low bucket.

Brand: Live NationBrand: AmpegBrand: MOOG

Followers:411,604

Engagements:1,911

Rate:0.5%

Posts:1,213

Avg Likes:1,863

Avg Comments:70

Avg Views:22,498

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 411,604 · Engagements 1,911 · Rate 0.5% Posts 1,213 · Views 22,498 · Avg Likes 1,863 · Avg Comments 70 · Avg Views 22,498	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 39% 35-44: 24% 25-34: 23% 18-24: 13%	Largest: 45-64 (39%); next: 35-44 (24%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (52%) BRAZIL (11%) CANADA (6%) JAPAN (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (52%), BRAZIL (11%), CANADA (6%)
Platform Engagement	Instagram: 1,268 avg likes/post · Youtube: 22,498 avg views/post	Best reach: Youtube 22,498 avg views; best engagement: Instagram 1,268 avg likes

Top Brand Affinities

Live Nation

Score: 50.00

Ampeg

Score: 24.84

MOOG

Score: 23.09

Akg

Score: 15.52

Amazon Music

Score: 14.47

Schwartz's

Score: 9.56

Pro Tools

Score: 9.08

iHeartRadio Music Awards

Score: 8.96

Atmos

Score: 8.83

Sennheiser

Score: 8.70

DeLorean Motor Company

Score: 8.17

J.Crew

Score: 7.93

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Top Brand Affinities

Brand	Category	Score
Live Nation		50.00
Ampeg		24.84
MOOG		23.09
Akg		15.52
Amazon Music		14.47
Schwartz's		9.56
Pro Tools		9.08
iHeartRadio Music Awards		8.96
Atmos		8.83
Sennheiser		8.70
DeLorean Motor Company		8.17
J.Crew		7.93
NBC		7.53
Margaritaville		7.37
FOX		6.50
Verizon		6.30
MTV		6.22
NHL		6.09
Paramount Pictures		5.76
Columbia Pictures		5.51
Publix		5.28
Kroger		5.25
Macy's		5.15
Gillette		5.15
American Airlines		4.73
Ableton		4.65
Spotify Music		4.57
CNN		4.42
Cadillac		4.35
Nixon		4.32
ESPN		4.12
Budweiser		4.11
Holden		3.85
Busch		3.75
Coors		3.57
NFL		3.52
PetSmart		3.52
Harley-Davidson		3.46
Philips		3.45
Guinness		3.02
Walmart		2.96
Warner Bros		2.94
The Olympic Games		2.64
Chrysler		2.44
WWE		2.36
Jack Daniels		2.36
Star Wars		2.35
Pixar		2.33
Coachella		2.31
Tesla Motors		2.29