The Dodos
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
5,492
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 05:35:59 UTC
Genres
Biography
Now, the Dodos are back with their brand new album Grizzly Peak out November 12th. Meditative and sometimes painful in its emotional excavation, over the course of ten anthemic, gorgeously-rendered tracks, Grizzly Peak reveals itself as that place Long and Kroeber were always desperately trying to find. Befitting a record that hits so close to The Dodos’ career-long goal, Grizzly Peak also serves as a love letter to the fans who have devoted their hearts to Long and Kroeber’s music. “I feel a huge debt of gratitude to our fans or anyone that paid attention enough to notice,” Long says. “I really want to say thank you; going back to our original intention and trying to perfect this sound really seemed like the best way to express that gratitude. It was a huge motivation in working through this stuff.”
The Dodos engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, CANADA, UNITED KINGDOM. The fan base skews heavily male (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (268 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Ampeg, Live Nation, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,492 · Engagements 268 · Rate 4.9% Posts 217 · Views 0 · Avg Likes 268 · Avg Comments 15 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 24% 35-44: 21% 45-64: 7% |
Largest: 25-34 (45%); next: 18-24 (24%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (67%) CANADA (6%) UNITED KINGDOM (3%) SPAIN (3%) MEXICO (2%) |
Top regions: UNITED STATES (67%), CANADA (6%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 268 avg likes/post | best engagement: Instagram 268 avg likes |
Top Brand Affinities
MOOG
Ampeg
Live Nation
Ableton
Akai
Pro Tools
Sennheiser
Kickstarter
Pacific Northwest Wonderland
Amazon Music
Spotify Music
Kodak
| Brand | Category | Score |
|---|---|---|
| MOOG | 35.68 | |
| Ampeg | 30.58 | |
| Live Nation | 21.77 | |
| Ableton | 12.17 | |
| Akai | 10.52 | |
| Pro Tools | 10.47 | |
| Sennheiser | 9.08 | |
| Kickstarter | 8.30 | |
| Pacific Northwest Wonderland | 7.65 | |
| Amazon Music | 7.43 | |
| Spotify Music | 7.08 | |
| Kodak | 6.53 | |
| Coors | 6.15 | |
| Walgreens | 5.36 | |
| SoundCloud | 5.27 | |
| Pilsner Urquell | 5.20 | |
| Jameson | 5.13 | |
| Lollapalooza | 4.82 | |
| Verizon | 4.82 | |
| Coachella | 4.70 | |
| Airbnb | 4.63 | |
| Fujifilm | 4.63 | |
| Oculus | 4.53 | |
| Polaroid | 4.53 | |
| Urban Outfitters | 4.15 | |
| Summit Entertainment | 4.05 | |
| Paramount Pictures | 4.05 | |
| Bethesda Softworks | 3.90 | |
| Leica | 3.90 | |
| Columbia Pictures | 3.81 | |
| Taco Bell | 3.73 | |
| Emporium | 3.69 | |
| Showtime | 3.52 | |
| Guinness | 3.25 | |
| Budweiser | 3.19 | |
| Tinder | 3.12 | |
| Comedy Central | 2.95 | |
| NHL | 2.89 | |
| Star Wars | 2.87 | |
| Nintendo | 2.78 | |
| Warner Bros | 2.74 | |
| Beats Electronics | 2.67 | |
| Chipotle Mexican Grill | 2.67 | |
| Dr. Martens | 2.55 | |
| Adobe | 2.52 | |
| Carhartt | 2.48 | |
| Pixar | 2.30 | |
| MTV | 2.30 | |
| A Game of Tones | 2.21 | |
| Cadillac | 2.20 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















