The Dø

The Dø

Country: FR

Influence: 59.35% Fanbase: 48.41% Trending: 64.82% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 33.41% • Very Strong

As of 2025-09-09

176,231

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:53:19 UTC

Genres

popfrench indie popindie poppoprockfrench rockrock independant francaisalternative rockalternativealternativeelectronicfrench indietronica

Biography

A French-Finnish duo claiming whatever sounds capture its fancy as its own, the Dø (pronounced "doh," like the first note of the solfege scale) features multi-instrumentalist Dan Levy and vocalist Olivia Merilahti. The pair met while working on the music for the 2005 French film Empire of the Wolves and, taking the first letter from each of their first names, christened their own project the Dø soon after. The duo's first release, a three-song EP that included "The Bridge Is Broken," a song composed for the contemporary ballet Scène d'Amour, arrived later that year. Levy and Merilahti continued composing for film, contributing music to films including the award-winning The Passenger, as well as for dance, theater, and poetry productions, while preparing the Dø's debut album. They earned a fast following in their home base of France; after posting several songs on their MySpace page in 2007, the Dø played a series of sold-out concerts in Paris. One of those songs, "On My Shoulders," became the band's first single and the first taste of the duo's album. In 2008, their debut full-length, A Mouthful, made it to the top of the French charts, and made the Dø the first band to accomplish that feat while singing in English. With the album's subsequent release in the rest of Europe and Australia, Levy and Merilahti spent much of 2008 and 2009 touring. In September 2009, the pair embarked on their first North American tour, but A Mouthful was not released in the U.S. until Six Degrees issued it in April 2010. Late that year, the Dø released the Dust It Off EP, which hinted at the even more colorful, confident direction of Both Ways Open Jaws, which was released in Europe in March 2011 and in the U.S. that November. After finishing their touring duties for that album, Merilahti and Levy sought a new approach. Finding inspiration in the abrasive electronics of Fuck Buttons, Death Grips, and Kanye West's productions, they returned with the focused yet edgy Shake Shook Shaken in 2014. ~ Heather Phares

The Dø Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Dø connects with 18-24 & 25-34 audiences and shows durable traction across FRANCE, TüRKIYE, BRAZIL. With a male-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 253,212 avg views per post; Instagram adds dependable engagement depth. Overlap with Accor Hotels, Fnac, Monoprix highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Dø moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Dø score 5.26%Very Strong bucket.
Brand: Accor HotelsBrand: FnacBrand: Monoprix
Followers:176,231
Engagements:9,274
Rate:5.3%
Posts:62
Views:253,212
Avg Likes:9,177
Avg Comments:207
Avg Views:253,212

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 176,231 · Engagements 9,274 · Rate 5.3%
Posts 62 · Views 253,212 · Avg Likes 9,177 · Avg Comments 207 · Avg Views 253,212
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 49%
25-34: 36%
35-44: 8%
13-17: 5%
Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split Female: 48%
Male: 52%
Non-binary/Other: 0%
Skews male (52%)
Top Countries FRANCE (15%)
TüRKIYE (11%)
BRAZIL (9%)
UNITED STATES (8%)
MEXICO (6%)
Top regions: FRANCE (15%), TüRKIYE (11%), BRAZIL (9%)
Platform Engagement Instagram: 6,546 avg likes/post · Youtube: 253,212 avg views/post Best reach: Youtube 253,212 avg views; best engagement: Instagram 6,546 avg likes

Top Brand Affinities

Accor Hotels
Score: 33.41
Fnac
Score: 30.78
Monoprix
Score: 27.50
MOOG
Score: 26.02
Galeries Lafayette
Score: 17.01
Ricard
Score: 15.53
Jean Paul Gaultier
Score: 11.40
Ableton
Score: 10.93
Air France
Score: 10.54
Garnier
Score: 9.65
Longchamp
Score: 9.41
Vichy
Score: 9.35
Brand Category Score
Accor Hotels 33.41
Fnac 30.78
Monoprix 27.50
MOOG 26.02
Galeries Lafayette 17.01
Ricard 15.53
Jean Paul Gaultier 11.40
Ableton 10.93
Air France 10.54
Garnier 9.65
Longchamp 9.41
Vichy 9.35
Pro Tools 8.75
Tate Modern 8.30
PLAYMOBIL 7.47
Kodak 7.02
JACQUEMUS 6.70
Décathlon 6.51
Montblanc 6.48
Lollapalooza 6.06
Polaroid 4.87
Summit Entertainment 4.82
Leica 4.64
Dr. Martens 4.55
Olympus 4.45
Fujifilm 4.21
Spotify Music 3.39
Faber-Castell 3.06
Yves Saint Laurent 2.92
SoundCloud 2.73
Babybump 2.72
Cartier 2.51
Pantone Inc 2.30
Vogue 2.28
Carrefour 2.27
Coachella 2.18
HBO 2.13
Vans 2.11
Lego 2.02
Airbnb 2.02
Citroen 1.99
A Game of Tones 1.95
Renault 1.91
Jaguar 1.89
Christian Dior 1.84
Peugeot 1.84
Levi's 1.82
Hermès 1.81
Warner Bros 1.81
Fiat 1.80

Official Profiles

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Artist: The Dø

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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