The Dø
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
176,231
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:53:19 UTC
Genres
Biography
The Dø connects with 18-24 & 25-34 audiences and shows durable traction across FRANCE, TüRKIYE, BRAZIL. With a male-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 253,212 avg views per post; Instagram adds dependable engagement depth. Overlap with Accor Hotels, Fnac, Monoprix highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Dø moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 176,231 · Engagements 9,274 · Rate 5.3% Posts 62 · Views 253,212 · Avg Likes 9,177 · Avg Comments 207 · Avg Views 253,212 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 36% 35-44: 8% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (36%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
FRANCE (15%) TüRKIYE (11%) BRAZIL (9%) UNITED STATES (8%) MEXICO (6%) |
Top regions: FRANCE (15%), TüRKIYE (11%), BRAZIL (9%) |
| Platform Engagement | Instagram: 6,546 avg likes/post · Youtube: 253,212 avg views/post | Best reach: Youtube 253,212 avg views; best engagement: Instagram 6,546 avg likes |
Top Brand Affinities
Accor Hotels
Fnac
Monoprix
MOOG
Galeries Lafayette
Ricard
Jean Paul Gaultier
Ableton
Air France
Garnier
Longchamp
Vichy
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 33.41 | |
| Fnac | 30.78 | |
| Monoprix | 27.50 | |
| MOOG | 26.02 | |
| Galeries Lafayette | 17.01 | |
| Ricard | 15.53 | |
| Jean Paul Gaultier | 11.40 | |
| Ableton | 10.93 | |
| Air France | 10.54 | |
| Garnier | 9.65 | |
| Longchamp | 9.41 | |
| Vichy | 9.35 | |
| Pro Tools | 8.75 | |
| Tate Modern | 8.30 | |
| PLAYMOBIL | 7.47 | |
| Kodak | 7.02 | |
| JACQUEMUS | 6.70 | |
| Décathlon | 6.51 | |
| Montblanc | 6.48 | |
| Lollapalooza | 6.06 | |
| Polaroid | 4.87 | |
| Summit Entertainment | 4.82 | |
| Leica | 4.64 | |
| Dr. Martens | 4.55 | |
| Olympus | 4.45 | |
| Fujifilm | 4.21 | |
| Spotify Music | 3.39 | |
| Faber-Castell | 3.06 | |
| Yves Saint Laurent | 2.92 | |
| SoundCloud | 2.73 | |
| Babybump | 2.72 | |
| Cartier | 2.51 | |
| Pantone Inc | 2.30 | |
| Vogue | 2.28 | |
| Carrefour | 2.27 | |
| Coachella | 2.18 | |
| HBO | 2.13 | |
| Vans | 2.11 | |
| Lego | 2.02 | |
| Airbnb | 2.02 | |
| Citroen | 1.99 | |
| A Game of Tones | 1.95 | |
| Renault | 1.91 | |
| Jaguar | 1.89 | |
| Christian Dior | 1.84 | |
| Peugeot | 1.84 | |
| Levi's | 1.82 | |
| Hermès | 1.81 | |
| Warner Bros | 1.81 | |
| Fiat | 1.80 |
Official Profiles
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LoginArtist: The Dø
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















