The Dig
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
7,220
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-27 07:49:17 UTC
Genres
Biography
Drummer Mark Demiglio then joined the lineup and two hazier EPs, Tired Hearts and You & I, saw release in 2013. The band hit the road supporting The Antlers, The Walkmen & Noel Gallagher in support.
Long-player Bloodshot Tokyo arrived via Roll Call Records in early 2017. Co-produced with Matt Basile and mixed by Richard Swift, the album offers a more refined dance and soulful rock. The band once again toured heavily, including supporting tours with Portugal the Man, Jesus and Mary Chain and She Wants Revenge.
In 2018, the band is releasing two EPs (Moonlight Baby & Afternoon with Caroline) which reflect different emotional aspects of moving, partly due to the band’s current move to Los Angeles from long-time home New York City. All of the songs will be rolled out on their El Dig Playlist. Followers (picked at random) will receive the double-EP vinyl, limited edition art prints & more.
The Dig is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, CANADA, BRAZIL. The audience is male-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (18,860 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,220 · Engagements 158 · Rate 2.2% Posts 54 · Views 18,860 · Avg Likes 149 · Avg Comments 8 · Avg Views 18,860 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 36% 35-44: 8% 13-17: 6% |
Largest: 18-24 (48%); next: 25-34 (36%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (38%) CANADA (5%) BRAZIL (4%) MEXICO (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (38%), CANADA (5%), BRAZIL (4%) |
| Platform Engagement | Youtube: 18,860 avg views/post | Best reach: Youtube 18,860 avg views; best engagement: Youtube 149 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: The Dig
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
