The Devil Wears Prada
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
448,063
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:50 UTC
Genres
Biography
The Devil Wears Prada reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, INDONESIA. The demographic tilt is heavily male (78%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 9,512 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Impericon, Ampeg, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 448,063 · Engagements 5,500 · Rate 1.2% Posts 919 · Views 11,430 · Avg Likes 5,439 · Avg Comments 78 · Avg Views 11,430 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 33% 13-17: 5% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (33%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (38%) BRAZIL (9%) INDONESIA (5%) MEXICO (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (38%), BRAZIL (9%), INDONESIA (5%) |
| Platform Engagement | Instagram: 4,612 avg likes/post · Tiktok: 9,512 avg views/post · Youtube: 1,918 avg views/post | Best reach: Tiktok 9,512 avg views; best engagement: Instagram 4,612 avg likes |
Top Brand Affinities
Impericon
Ampeg
Live Nation
Arctic Fox hair Color
Hot Topic
Sennheiser
Pro Tools
Taco Bell
Fallout
GameStop
Square Enix
Borderlands
| Brand | Category | Score |
|---|---|---|
| Impericon | 154.89 | |
| Ampeg | 35.59 | |
| Live Nation | 26.82 | |
| Arctic Fox hair Color | 22.68 | |
| Hot Topic | 14.46 | |
| Sennheiser | 11.51 | |
| Pro Tools | 10.23 | |
| Taco Bell | 9.33 | |
| Fallout | 8.47 | |
| GameStop | 8.33 | |
| Square Enix | 8.08 | |
| Borderlands | 7.35 | |
| Amazon Music | 7.26 | |
| Monster Beverage | 7.14 | |
| TOMS | 6.99 | |
| AMC | 6.44 | |
| Vapelyfe | 6.33 | |
| Vans | 6.16 | |
| Power Rangers | 6.09 | |
| Volcom | 5.91 | |
| Resident Evil | 5.91 | |
| Capcom | 5.76 | |
| Spotify Music | 5.52 | |
| Lollapalooza | 5.29 | |
| Final Fantasy | 4.60 | |
| Ableton | 4.58 | |
| Star Wars | 4.29 | |
| Pokemon Go | 4.27 | |
| NHL | 4.19 | |
| Comedy Central | 4.11 | |
| Mortal Kombat | 4.10 | |
| Coors | 4.07 | |
| Prada | 4.06 | |
| Sega | 4.00 | |
| Jack Daniels | 3.97 | |
| Xbox | 3.80 | |
| Bethesda Softworks | 3.74 | |
| Cartoon Network | 3.73 | |
| Nickelodeon | 3.70 | |
| SoundCloud | 3.66 | |
| The Witcher | 3.63 | |
| Carhartt | 3.63 | |
| Call of Duty | 3.58 | |
| Acura | 3.55 | |
| Nintendo | 3.48 | |
| Gundam | 3.43 | |
| Activision Blizzard | 3.29 | |
| WWE | 3.27 | |
| PlayStation | 3.16 | |
| Busch | 3.15 |
Official Profiles
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LoginArtist: The Devil Wears Prada
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:30 UTC | The Devil Wears Prada, Ice Nine Kills, Creeper | O2 Victoria Warehouse Manchester | Manchester, United Kingdom | |
| 2025-12-10 02:30 UTC | The Devil Wears Prada, Ice Nine Kills, TX2, Creeper | OVO Hydro | Glasgow, United Kingdom | |
| 2025-12-11 02:00 UTC | The Devil Wears Prada, Ice Nine Kills, TX2, Creeper | Motorpoint Arena Nottingham | Nottingham, United Kingdom | |
| 2025-12-13 02:00 UTC | The Devil Wears Prada, Ice Nine Kills, TX2, Creeper, OVO Arena Wembley - Premium Packages | OVO Arena Wembley | London, United Kingdom | |
| 2026-01-22 08:00 UTC | Emo's Not Dead Cruise 2026 | Norwegian Joy | Miami, United States | — |















