The Devil Wears Prada

The Devil Wears Prada

Country: US

Influence: 65.51% Fanbase: 57.61% Trending: 69.46% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 154.89% • Very Strong

As of 2025-09-09

448,063

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:50 UTC

Genres

rockpost-hardcoremetalmetalcoremelodic metalcorechristian metalchristian metalcoremetalmetalcore/deathcore

Biography

The Devil Wears Prada rely on contrast as they nimbly balance metallic turbulence, hardcore spirit, provocatively eloquent lyricism, and melodic exorcism. In between these opposing extremes, the band—Mike Hranica [vocals], Jeremy DePoyster [guitar, vocals], Kyle Sipress [guitar], Jonathan Gering [keys, synths, programming, production], Giuseppe Capolupo [drums], and Mason Nagy [bass]—have fashioned an ever-evolving signature style buttressed by layers of sonic hues. They’ve harbored this space since forming in 2005. Speaking to the band’s growing influence, fans voted 2009’s With Roots Above and Branches Below one of the “5 Greatest Metalcore Albums” in a Revolver poll as the outlet christened it “a true metalcore landmark.” The group have notched six consecutive Top 5 debuts on the Billboard Top Hard Rock Albums Chart, including Dead Throne [2011], 8:18 [2013], Space EP [2015], Transit Blues [2016], The Act [2019], and ZII EP [2021]. The latter served as a sequel to one of their most beloved projects 2010’s Zombie EP. Upon arrival, mxdwn applauded ZII as “phenomenal,” and Metal Injection went as far as to claim, “This mini-concept has outlived the zombie revival.” In the wake of the EP, the group exceeded a-quarter-of-a-billion cumulative streams and views. Now, The Devil Wears Prada’s signature dynamic divergence defines the group’s eighth full-length offering, Color Decay [Solid State].

The Devil Wears Prada Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Devil Wears Prada reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, INDONESIA. The demographic tilt is heavily male (78%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 9,512 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Impericon, Ampeg, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Devil Wears Prada score 1.23%Moderate bucket.
Brand: ImpericonBrand: AmpegBrand: Live Nation
Followers:448,063
Engagements:5,500
Rate:1.2%
Posts:919
Views:11,430
Avg Likes:5,439
Avg Comments:78
Avg Views:11,430

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 448,063 · Engagements 5,500 · Rate 1.2%
Posts 919 · Views 11,430 · Avg Likes 5,439 · Avg Comments 78 · Avg Views 11,430
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 33%
13-17: 5%
35-44: 4%
Largest: 18-24 (57%); next: 25-34 (33%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED STATES (38%)
BRAZIL (9%)
INDONESIA (5%)
MEXICO (5%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (38%), BRAZIL (9%), INDONESIA (5%)
Platform Engagement Instagram: 4,612 avg likes/post · Tiktok: 9,512 avg views/post · Youtube: 1,918 avg views/post Best reach: Tiktok 9,512 avg views; best engagement: Instagram 4,612 avg likes

Top Brand Affinities

Impericon
Score: 154.89
Ampeg
Score: 35.59
Live Nation
Score: 26.82
Arctic Fox hair Color
Score: 22.68
Hot Topic
Score: 14.46
Sennheiser
Score: 11.51
Pro Tools
Score: 10.23
Taco Bell
Score: 9.33
Fallout
Score: 8.47
GameStop
Score: 8.33
Square Enix
Score: 8.08
Borderlands
Score: 7.35
Brand Category Score
Impericon 154.89
Ampeg 35.59
Live Nation 26.82
Arctic Fox hair Color 22.68
Hot Topic 14.46
Sennheiser 11.51
Pro Tools 10.23
Taco Bell 9.33
Fallout 8.47
GameStop 8.33
Square Enix 8.08
Borderlands 7.35
Amazon Music 7.26
Monster Beverage 7.14
TOMS 6.99
AMC 6.44
Vapelyfe 6.33
Vans 6.16
Power Rangers 6.09
Volcom 5.91
Resident Evil 5.91
Capcom 5.76
Spotify Music 5.52
Lollapalooza 5.29
Final Fantasy 4.60
Ableton 4.58
Star Wars 4.29
Pokemon Go 4.27
NHL 4.19
Comedy Central 4.11
Mortal Kombat 4.10
Coors 4.07
Prada 4.06
Sega 4.00
Jack Daniels 3.97
Xbox 3.80
Bethesda Softworks 3.74
Cartoon Network 3.73
Nickelodeon 3.70
SoundCloud 3.66
The Witcher 3.63
Carhartt 3.63
Call of Duty 3.58
Acura 3.55
Nintendo 3.48
Gundam 3.43
Activision Blizzard 3.29
WWE 3.27
PlayStation 3.16
Busch 3.15

Official Profiles

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Artist: The Devil Wears Prada

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-09 03:30 UTC The Devil Wears Prada, Ice Nine Kills, Creeper O2 Victoria Warehouse Manchester Manchester, United Kingdom
2025-12-10 02:30 UTC The Devil Wears Prada, Ice Nine Kills, TX2, Creeper OVO Hydro Glasgow, United Kingdom
2025-12-11 02:00 UTC The Devil Wears Prada, Ice Nine Kills, TX2, Creeper Motorpoint Arena Nottingham Nottingham, United Kingdom
2025-12-13 02:00 UTC The Devil Wears Prada, Ice Nine Kills, TX2, Creeper, OVO Arena Wembley - Premium Packages OVO Arena Wembley London, United Kingdom
2026-01-22 08:00 UTC Emo's Not Dead Cruise 2026 Norwegian Joy Miami, United States

Trending Artist