The Darkness

The Darkness

Country: GB

Influence: 60.21% Fanbase: 50.56% Trending: 65.04% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 27.48% • Very Strong

As of 2025-09-09

386,618

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:17:56 UTC

Genres

rockrockhard rockelectronicelectronicmetalglam metal

Biography

England's the Darkness centered around irrepressible frontman Justin Hawkins (vocals/guitars/keyboards), who, along with his guitar-playing baby brother Dan, bassist Frankie Poullain, and drummer Ed Graham, single-handedly resurrected the rather unfashionable sounds and attitudes of late-'70s hard rock for an unsuspecting generation. Following the demise of an earlier, conspicuously synth pop-based outfit named Empire, the Hawkins brothers sowed the seeds of what would become the Darkness at an impromptu karaoke session on New Year's Eve 1999. Justin's rapturous rendition of Queen's "Bohemian Rhapsody" showed them the way, and the suitably dramatic name of the Darkness was chosen shortly after the arrival of Poullain and Graham.

With outrageous stage antics that included gaudy leotards stolen from Steven Tyler's wardrobe, leaps and splits borrowed from David Lee Roth, and an ear-piercing falsetto copped from Freddie Mercury himself, the multi-talented elder Hawkins led the quartet as the group spent the next two years slogging it out in London's pub circuit. Though they were immediately singled out as a joke by the notoriously vicious British press, the Darkness' high-energy sets, remarkably catchy material, and unapologetic worship of old-school rock & roll bombast gradually earned them a fanatical following based on simple word of mouth.

The tide finally began to shift in their favor in August 2002, when they released their debut EP, I Believe in a Thing Called Love (through the independent label Must Destroy Music), won a major talent contest, and scored all-important opening slots with Deep Purple and Def Leppard. Their momentum carried through into the new year, starting with a knockout performance at Austin's SXSW music convention in January, continuing with the release of the "Keep Your Hands Off My Woman" single in February (which peaked at number 36 in the U.K. chart), and climaxing with their subsequent signing with a major-label, Atlantic Records, in March.

Nothing could stop the Darkness' snowball effect, and a series of acclaimed festival appearances set the stage for their debut album, Permission to Land, to debut atop the British charts -- the first time a new act had achieved such a feat since Coldplay three years earlier. Aside from the 2003 Christmas single Christmas Time (Don't Let the Bells End), the Darkness concentrated on touring until 2005, when they returned to the studio with Cars and Foreigner producer Roy Thomas Baker. During the recording of their sophomore album, the band parted ways with Poullain and replaced him with former guitar tech Richie Edwards.

One Way Ticket to Hell...And Back was released late in 2005 but didn't fare as well as its predecessor, which took a toll on Justin Hawkins. Following several months of touring, the frontman entered rehab in August 2006 for alcohol and cocaine abuse. Although he completed the program, Hawkins nevertheless left the Darkness' lineup later that year, leaving the group's fate in the hands of his former bandmates. The remaining musicians regrouped under the name Stone Gods the following year, while Justin busied himself with solo work, issuing a single under the moniker British Whale and a full-length album, 2008's Red Light Fever, with his new band Hot Leg. In 2011, the Darkness reunited with the original lineup featuring Hawkins and embarked on several European tours. In 2012, they delivered the full-length album Hot Cakes. In 2015, the band issued their fourth studio outing, Last of Our Kind, the first Darkness album to feature new drummer Emily Dolan Davies, who'd replaced founding member Ed Graham the year before. However, just before the album was released, Davies departed the band, with Rufus Taylor stepping in as her replacement for the subsequent tour. Taylor made his recorded debut on their fifth studio album, 2017's Pinewood Smile, released via Cooking Vinyl. ~ Eduardo Rivadavia

The Darkness Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Darkness keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 9,380 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, Live Nation, Sennheiser supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Darkness score 0.76%Low bucket.
Brand: AmpegBrand: Live NationBrand: Sennheiser
Followers:386,618
Engagements:2,942
Rate:0.8%
Posts:2,975
Views:16,357
Avg Likes:2,885
Avg Comments:65
Avg Views:16,357

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 386,618 · Engagements 2,942 · Rate 0.8%
Posts 2,975 · Views 16,357 · Avg Likes 2,885 · Avg Comments 65 · Avg Views 16,357
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 30%
35-44: 19%
45-64: 7%
Largest: 25-34 (41%); next: 18-24 (30%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED STATES (20%)
UNITED KINGDOM (17%)
BRAZIL (11%)
ITALY (9%)
AUSTRALIA (4%)
Top regions: UNITED STATES (20%), UNITED KINGDOM (17%), BRAZIL (11%)
Platform Engagement Instagram: 1,890 avg likes/post · Tiktok: 6,977 avg views/post · Youtube: 9,380 avg views/post Best reach: Youtube 9,380 avg views; best engagement: Instagram 1,890 avg likes

Top Brand Affinities

Ampeg
Score: 27.48
Live Nation
Score: 24.21
Sennheiser
Score: 12.25
All Saints
Score: 10.27
Pro Tools
Score: 8.07
Amazon Music
Score: 7.94
Columbia Pictures
Score: 7.90
Marks & Spencer
Score: 7.64
DeLorean Motor Company
Score: 6.94
Vauxhall
Score: 6.79
Guinness
Score: 6.44
Dr. Martens
Score: 6.39
Brand Category Score
Ampeg 27.48
Live Nation 24.21
Sennheiser 12.25
All Saints 10.27
Pro Tools 8.07
Amazon Music 7.94
Columbia Pictures 7.90
Marks & Spencer 7.64
DeLorean Motor Company 6.94
Vauxhall 6.79
Guinness 6.44
Dr. Martens 6.39
Sega 6.06
Capcom 6.05
Carlsberg 6.04
Jack Daniels 5.79
Jameson 5.54
Spotify Music 4.68
BBC 4.50
Fallout 4.47
Lush 4.41
Tesco 4.35
Pilsner Urquell 4.32
Showtime 4.28
Comedy Central 4.25
Star Wars 4.12
MTV 4.08
ALDI 4.00
Resident Evil 4.00
Final Fantasy 3.92
iHeartRadio Music Awards 3.87
Kickstarter 3.67
Cadbury 3.67
Lego 3.55
Baileys 3.54
Primark 3.52
NHL 3.39
Budweiser 3.39
Warner Bros 3.34
Campari 3.31
Monster Beverage 3.23
NBC 3.21
AMC 3.21
The Witcher 3.19
Nintendo 3.18
Harley-Davidson 3.09
Alfa Romeo 2.99
HBO 2.99
Polaroid 2.88
WWE 2.88

Official Profiles

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Artist: The Darkness

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-18 03:00 UTC The Darkness Powerstation Auckland, New Zealand
2026-02-19 03:00 UTC The Darkness Meow Wellington, New Zealand
2026-02-21 03:00 UTC The Darkness The Tivoli Fortitude Valley, Australia
2026-02-22 03:00 UTC The Darkness Miami Marketta Gold Coast City, Australia
2026-02-23 03:00 UTC The Darkness Bar On The Hill Newcastle, Australia
2026-02-26 03:00 UTC The Darkness Waves Wollongong Wollongong City Council, Australia
2026-02-28 03:00 UTC The Darkness Enmore Theatre Sydney, Australia
2026-03-01 03:00 UTC The Darkness Hindley Street Music Hall Adelaide, Australia
2026-03-02 03:00 UTC The Darkness Odeon Theatre Hobart, Australia
2026-03-05 03:00 UTC The Darkness Metropolis Fremantle, Australia
2026-03-07 03:00 UTC The Darkness Pier Bandroom Melbourne, Australia
2026-03-08 03:30 UTC The Darkness Forum Melbourne Melbourne, Australia
2026-03-09 02:00 UTC The Darkness Forum Melbourne Melbourne, Australia

Trending Artist