The Darkness
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
386,618
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 21:17:56 UTC
Genres
Biography
With outrageous stage antics that included gaudy leotards stolen from Steven Tyler's wardrobe, leaps and splits borrowed from David Lee Roth, and an ear-piercing falsetto copped from Freddie Mercury himself, the multi-talented elder Hawkins led the quartet as the group spent the next two years slogging it out in London's pub circuit. Though they were immediately singled out as a joke by the notoriously vicious British press, the Darkness' high-energy sets, remarkably catchy material, and unapologetic worship of old-school rock & roll bombast gradually earned them a fanatical following based on simple word of mouth.
The tide finally began to shift in their favor in August 2002, when they released their debut EP, I Believe in a Thing Called Love (through the independent label Must Destroy Music), won a major talent contest, and scored all-important opening slots with Deep Purple and Def Leppard. Their momentum carried through into the new year, starting with a knockout performance at Austin's SXSW music convention in January, continuing with the release of the "Keep Your Hands Off My Woman" single in February (which peaked at number 36 in the U.K. chart), and climaxing with their subsequent signing with a major-label, Atlantic Records, in March.
Nothing could stop the Darkness' snowball effect, and a series of acclaimed festival appearances set the stage for their debut album, Permission to Land, to debut atop the British charts -- the first time a new act had achieved such a feat since Coldplay three years earlier. Aside from the 2003 Christmas single Christmas Time (Don't Let the Bells End), the Darkness concentrated on touring until 2005, when they returned to the studio with Cars and Foreigner producer Roy Thomas Baker. During the recording of their sophomore album, the band parted ways with Poullain and replaced him with former guitar tech Richie Edwards.
One Way Ticket to Hell...And Back was released late in 2005 but didn't fare as well as its predecessor, which took a toll on Justin Hawkins. Following several months of touring, the frontman entered rehab in August 2006 for alcohol and cocaine abuse. Although he completed the program, Hawkins nevertheless left the Darkness' lineup later that year, leaving the group's fate in the hands of his former bandmates. The remaining musicians regrouped under the name Stone Gods the following year, while Justin busied himself with solo work, issuing a single under the moniker British Whale and a full-length album, 2008's Red Light Fever, with his new band Hot Leg. In 2011, the Darkness reunited with the original lineup featuring Hawkins and embarked on several European tours. In 2012, they delivered the full-length album Hot Cakes. In 2015, the band issued their fourth studio outing, Last of Our Kind, the first Darkness album to feature new drummer Emily Dolan Davies, who'd replaced founding member Ed Graham the year before. However, just before the album was released, Davies departed the band, with Rufus Taylor stepping in as her replacement for the subsequent tour. Taylor made his recorded debut on their fifth studio album, 2017's Pinewood Smile, released via Cooking Vinyl. ~ Eduardo Rivadavia
The Darkness keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 9,380 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, Live Nation, Sennheiser supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 386,618 · Engagements 2,942 · Rate 0.8% Posts 2,975 · Views 16,357 · Avg Likes 2,885 · Avg Comments 65 · Avg Views 16,357 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 30% 35-44: 19% 45-64: 7% |
Largest: 25-34 (41%); next: 18-24 (30%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (20%) UNITED KINGDOM (17%) BRAZIL (11%) ITALY (9%) AUSTRALIA (4%) |
Top regions: UNITED STATES (20%), UNITED KINGDOM (17%), BRAZIL (11%) |
| Platform Engagement | Instagram: 1,890 avg likes/post · Tiktok: 6,977 avg views/post · Youtube: 9,380 avg views/post | Best reach: Youtube 9,380 avg views; best engagement: Instagram 1,890 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Sennheiser
All Saints
Pro Tools
Amazon Music
Columbia Pictures
Marks & Spencer
DeLorean Motor Company
Vauxhall
Guinness
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Ampeg | 27.48 | |
| Live Nation | 24.21 | |
| Sennheiser | 12.25 | |
| All Saints | 10.27 | |
| Pro Tools | 8.07 | |
| Amazon Music | 7.94 | |
| Columbia Pictures | 7.90 | |
| Marks & Spencer | 7.64 | |
| DeLorean Motor Company | 6.94 | |
| Vauxhall | 6.79 | |
| Guinness | 6.44 | |
| Dr. Martens | 6.39 | |
| Sega | 6.06 | |
| Capcom | 6.05 | |
| Carlsberg | 6.04 | |
| Jack Daniels | 5.79 | |
| Jameson | 5.54 | |
| Spotify Music | 4.68 | |
| BBC | 4.50 | |
| Fallout | 4.47 | |
| Lush | 4.41 | |
| Tesco | 4.35 | |
| Pilsner Urquell | 4.32 | |
| Showtime | 4.28 | |
| Comedy Central | 4.25 | |
| Star Wars | 4.12 | |
| MTV | 4.08 | |
| ALDI | 4.00 | |
| Resident Evil | 4.00 | |
| Final Fantasy | 3.92 | |
| iHeartRadio Music Awards | 3.87 | |
| Kickstarter | 3.67 | |
| Cadbury | 3.67 | |
| Lego | 3.55 | |
| Baileys | 3.54 | |
| Primark | 3.52 | |
| NHL | 3.39 | |
| Budweiser | 3.39 | |
| Warner Bros | 3.34 | |
| Campari | 3.31 | |
| Monster Beverage | 3.23 | |
| NBC | 3.21 | |
| AMC | 3.21 | |
| The Witcher | 3.19 | |
| Nintendo | 3.18 | |
| Harley-Davidson | 3.09 | |
| Alfa Romeo | 2.99 | |
| HBO | 2.99 | |
| Polaroid | 2.88 | |
| WWE | 2.88 |
Official Profiles
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LoginArtist: The Darkness
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-18 03:00 UTC | The Darkness | Powerstation | Auckland, New Zealand | |
| 2026-02-19 03:00 UTC | The Darkness | Meow | Wellington, New Zealand | |
| 2026-02-21 03:00 UTC | The Darkness | The Tivoli | Fortitude Valley, Australia | |
| 2026-02-22 03:00 UTC | The Darkness | Miami Marketta | Gold Coast City, Australia | |
| 2026-02-23 03:00 UTC | The Darkness | Bar On The Hill | Newcastle, Australia | |
| 2026-02-26 03:00 UTC | The Darkness | Waves Wollongong | Wollongong City Council, Australia | |
| 2026-02-28 03:00 UTC | The Darkness | Enmore Theatre | Sydney, Australia | |
| 2026-03-01 03:00 UTC | The Darkness | Hindley Street Music Hall | Adelaide, Australia | |
| 2026-03-02 03:00 UTC | The Darkness | Odeon Theatre | Hobart, Australia | |
| 2026-03-05 03:00 UTC | The Darkness | Metropolis | Fremantle, Australia | |
| 2026-03-07 03:00 UTC | The Darkness | Pier Bandroom | Melbourne, Australia | |
| 2026-03-08 03:30 UTC | The Darkness | Forum Melbourne | Melbourne, Australia | |
| 2026-03-09 02:00 UTC | The Darkness | Forum Melbourne | Melbourne, Australia |















