The Cult

The Cult

Country: GB

Influence: 64.28% Fanbase: 53.51% Trending: 69.67% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ann Demeulemeester • 98.24% • Very Strong

As of 2025-09-09

260,346

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:37:57 UTC

Genres

rockrockalbum rockhard rockclassic rockalternativealternative rockmetalglam metalmetal

Biography

Fronted by vocalist Ian Astbury and featuring guitarist Billy Duffy, the Cult evolved from a Gothic post-punk outfit in 1984, transforming themselves into England's leading hard rock revivalist act. Their image combined the pseudo-mysticism and Native American cultural obsessions of the Doors with the guitar orchestrations of Led Zeppelin, and the three-chord crunch of AC/DC, with blended traces of post-punk goth rock. Their 1984 debut Dreamtime performed well, but follow-up Love amplified their hard rock direction and chart success with breakout single "She Sells Sanctuary." 1987's Rick Rubin-produced Electric, was their hardest record yet and went Top 40 stateside thanks to the smash singles "Lil' Devil," "Love Removal Machine, and "Wildflower." 1989's, Sonic Temple became their most successful album, peaking at ten in America behind single "Edie (Ciao Baby)." The spoils of success began tearing at the members, and they disbanded in 1995. Astbury and Duffy resurrected the Cult for 2001's Beyond Good and Evil. Subsequent efforts included Born Into This (2007), Choice of Weapon (2012), and Under the Midnight Sun (2022).

The origins of the Cult lie in the Southern Death Cult, a goth rock outfit formed by vocalist Ian Astbury (born May 14, 1962) in 1981. Astbury was the son of a merchant navy man, which meant he moved frequently during his youth; at one point in his childhood, his family lived in Canada, where the young Astbury became fascinated with Native Americans, who would become a recurring theme in his songwriting. Astbury eventually settled in Bradford, Yorkshire, where he met a group comprising David Burrows (guitar), Barry Jepson (bass), and Haq Quereshi (drums). Ian joined the group as its lead vocalist (performing with the last name of "Lindsay," which was his mother's maiden name) and had the group renamed the Southern Death Cult. By only their fifth concert, the band was attracting audiences of 2,000. In December 1982, the Southern Death Cult released their first single -- the double A-side "Moya"/"Fatman" -- and the following month, they supported Bauhaus on tour. Though the group's future was looking bright, Astbury pulled the plug on the band because he was frustrated with the positive articles he was receiving in the press. The remaining three members joined Getting the Fear, which eventually became Into a Circle; in the late '80s, Quereshi became a member of Fun^Da^Mental. All of the Southern Death Cult recordings were eventually released in 1986.

Following the breakup, Astbury shortened the name of the group to Death Cult and recruited guitarist Billy Duffy -- who had previously played with Morrissey in the pre-Smiths band the Nosebleeds, as well as Theatre of Hate -- and drummer Ray Mondo and bassist Jamie Stewart, who had previously played with Ritual. Death Cult released an eponymous EP in the summer of 1983; on the EP, Astbury reverted back to his given name. Later in the year, Mondo was replaced by Nigel Preston, who had previously played with Duffy in Theatre of Hate; coincidentally, Mondo became the drummer for Preston's previous group, Sex Gang Children.

In early 1984, the bandmembers decided to excise "Death" from the title, fearing that the word gave them the misleading appearance of being a goth band. Where both Southern Death Cult and Death Cult had been overtly influenced by post-punk, the Cult were a heavy hard rock band with slight psychedelic flourishes. Dreamtime, the group's first album, was released in the fall of 1984, accompanied by the single "Spiritwalker." Dreamtime reached number 21 on the U.K. charts. In the spring of 1985, Preston left the group. For the group's summer single, "She Sells Sanctuary," the band was joined by Big Country's drummer, Mark Brzezicki. "She Sells Sanctuary" became a major U.K. hit, peaking at number 15. During the recording of the group's second album, drummer Les Warner joined the group. Love, released in the fall of 1985, continued the hard rock direction of its teaser single and became a number four hit in Britain.

For their third album, the Cult shuffled their lineup -- Stewart moved to rhythm guitar, while former Zodiac Mindwarp bassist Kid Chaos joined the lineup -- and hired Rick Rubin as producer, and the result, Electric, was their hardest, heaviest record to date. The first single from the album, "Love Removal Machine," became a number 18 hit in the spring of 1987, while the album itself reached number four in the U.K. upon its April release. Later that year, Electric gained the Cult a fan base in America, and the album cracked the U.S. Top 40.

In 1988, the group fired Chaos and Warner, replacing the latter with Matt Sorum; the band failed to hire another bassist. The new lineup released Sonic Temple, which would prove to be the band's most successful effort. The hit single "Fire Woman" helped propel the album into the American Top Ten, and within no time, the Cult were seen hanging out with the likes of Mötley Crüe and Aerosmith, as well as supporting Metallica on the Damaged Justice tour. Though the group was experiencing its best sales, it was fraying behind the scenes due to infighting and substance abuse. By the time they recorded their follow-up to Sonic Temple, Sorum had left to join Guns N' Roses and Stewart had quit; they were replaced by drummer Mickey Curry and bassist Charlie Drayton. The resulting album, Ceremony, was released in the fall of 1991 to weak reviews and disappointing sales.

Following the release of Ceremony, the group took a break for the next three years. In 1993, the band released the U.K.-only hits compilation Pure Cult, which debuted at number one. By summer 1993, the Cult had a new rhythm section, featuring former Mission bassist Craig Adams, second guitarist Mike Dimkich (Channel 3), and drummer Scott Garrett. This lineup recorded The Cult, which was released in late 1994 to poor reviews and sales. In spring 1995, the Cult disbanded, with Ian Astbury forming the Holy Barbarians later in the year. Billy Duffy briefly played with Miles Hunt's Vent 414 before leaving to pursue a solo project. In 2000, the band's catalog was remastered and reissued, and Pure Cult was released in the U.S. (despite a similar compilation, High Octane Cult, having appeared four years earlier). It was followed by Rare Cult, a six-disc box set of rarities.

A new Cult, with Matt Sorum, Martyn LeNoble, and Chris Wyse joining Astbury and Duffy, made their debut in June 1999 at the Tibetan Freedom Festival. This band produced the 2001 album Beyond Good and Evil before the Cult were retired again, as Astbury joined former Doors members Robbie Krieger and Ray Manzarek in the Doors of the 21st Century (later renamed Riders on the Storm). In 2007, it was announced that Astbury had left the band to rejoin Duffy in a new version of the Cult, with Chris Wyse on bass and John Tempesta on drums. They signed to Roadrunner and released Born Into This in 2008, which they promoted over the next few years on their highly publicized Love Live tour. They returned to the studio in 2011 after inking a deal with Cooking Vinyl Records and released their ninth studio album, Choice of Weapon, the following year.

In 2013, Duffy announced in an interview that the Cult were working on new material for 2015. However, personnel changes put a bit of a damper on the band's plans: after 20 years, Dimkich left to play with Bad Religion and Wyse left for Ace Frehley's band. Longtime friend James Stevenson took the second guitar chair, while Grant Fitzpatrick took over on bass to play the band's 2014 world tour. Jane's Addiction bassist Chris Channey came on board in the studio for the band's tenth studio album. With Bob Rock producing, the Cult completed Hidden City in 2015. The first two singles, "Dark Energy" and "Deeply Ordered Chaos," were issued in November and December, respectively, with a third, "Hinterland," appearing in January of 2016. The album followed in February of that year.

Following two world tours, and summers spent playing sheds and festivals on both sides of the Atlantic, the Cult took a well-deserved breather extended by the onset of the COVID-19 pandemic. In July 2022, they quietly released the video single for "Give Me Mercy." In October they released the full-length Under the Midnight Sun. Produced by Tom Dalgety (Pixies, Ghost) it appeared from hard rock indie Black Hill Records, offering eight tracks that also included a second single in "A Cut Inside." ~ Stephen Thomas Erlewine

The Cult Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Cult resonates most with 35-44 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (88,729 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ann Demeulemeester, Ampeg, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Cult score 1.91%Moderate bucket.
Brand: Ann DemeulemeesterBrand: AmpegBrand: Live Nation
Followers:260,346
Engagements:4,978
Rate:1.9%
Posts:102
Views:88,729
Avg Likes:4,873
Avg Comments:200
Avg Views:88,729

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 260,346 · Engagements 4,978 · Rate 1.9%
Posts 102 · Views 88,729 · Avg Likes 4,873 · Avg Comments 200 · Avg Views 88,729
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 33%
25-34: 29%
45-64: 21%
18-24: 15%
Largest: 35-44 (33%); next: 25-34 (29%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED STATES (26%)
BRAZIL (17%)
UNITED KINGDOM (7%)
CANADA (6%)
ARGENTINA (6%)
Top regions: UNITED STATES (26%), BRAZIL (17%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 2,921 avg likes/post · Youtube: 88,729 avg views/post Best reach: Youtube 88,729 avg views; best engagement: Instagram 2,921 avg likes

Top Brand Affinities

Ann Demeulemeester
Score: 98.24
Ampeg
Score: 41.76
Live Nation
Score: 41.74
MOOG
Score: 18.70
Vivienne Westwood
Score: 11.92
Sennheiser
Score: 10.90
Amazon Music
Score: 9.34
Pro Tools
Score: 8.54
MTV
Score: 6.99
Movistar
Score: 6.36
DeLorean Motor Company
Score: 6.21
Lollapalooza
Score: 6.12
Brand Category Score
Ann Demeulemeester 98.24
Ampeg 41.76
Live Nation 41.74
MOOG 18.70
Vivienne Westwood 11.92
Sennheiser 10.90
Amazon Music 9.34
Pro Tools 8.54
MTV 6.99
Movistar 6.36
DeLorean Motor Company 6.21
Lollapalooza 6.12
Maison Margiela 5.91
Warner Bros 5.68
iHeartRadio Music Awards 5.56
Jack Daniels 5.39
Harley-Davidson 5.14
Spotify Music 4.86
Alexander McQueen 4.66
Columbia Pictures 4.55
Campari 4.44
Dr. Martens 4.38
Paramount Pictures 4.38
Guinness 4.11
NBC 3.85
Budweiser 3.73
Verizon 3.67
NHL 3.66
Kickstarter 3.56
Pfizer 3.45
Star Wars 3.43
Cadillac 3.31
Leica 3.28
Comedy Central 3.27
Tesla Motors 3.19
Monster Beverage 2.91
Jaguar 2.87
AMC 2.79
Martini 2.72
Chrysler 2.66
TOM FORD 2.61
Snoopy And The Peanuts Gang 2.59
NFL 2.58
Aston Martin 2.57
McLaren 2.53
Kodak 2.47
Matrix 2.45
HBO 2.42
BBC 2.41
Coachella 2.40

Official Profiles

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Artist: The Cult

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-10-01)

Total: 2,314,707

PLATFORM TOTAL %
Spotify Spotify 2,273,496 98.22%
Yandex Yandex 41,211 1.78%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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