The Correspondents
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
100,891
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:18 UTC
Genres
Biography
Mr Bruce, the singer of the pair, has made a limited edition vinyl called ‘Without You’ in his memory. It’s a deep dive into the band’s back catalogue with a focus on the tracks that meant the most to two artists.
The posthumous greatest hits highlights their extraordinary ability to make celebratory dance music alongside introspective explorations into love and loss.
https://thecorrespondentsmusic.bandcamp.com/merch/one-more-time-the-recorded-show
The Correspondents resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (64%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (9,338 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Mixcloud, Sweaty Betty, Tate Modern makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 100,891 · Engagements 432 · Rate 0.4% Posts 380 · Views 9,338 · Avg Likes 418 · Avg Comments 14 · Avg Views 9,338 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 33% 35-44: 9% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (33%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (36%) UNITED KINGDOM (12%) CANADA (5%) RUSSIA (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (36%), UNITED KINGDOM (12%), CANADA (5%) |
| Platform Engagement | Instagram: 84 avg likes/post · Youtube: 9,338 avg views/post | Best reach: Youtube 9,338 avg views; best engagement: Youtube 334 avg likes |
Top Brand Affinities
Mixcloud
Sweaty Betty
Tate Modern
Vauxhall
Eurostar
MOOG
Waitrose
SUSHISAMBA
Akai
Selfridges
Amazon Music
Pioneer
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 31.79 | |
| Sweaty Betty | 25.90 | |
| Tate Modern | 22.96 | |
| Vauxhall | 18.77 | |
| Eurostar | 18.39 | |
| MOOG | 17.92 | |
| Waitrose | 16.90 | |
| SUSHISAMBA | 15.62 | |
| Akai | 12.34 | |
| Selfridges | 12.03 | |
| Amazon Music | 9.64 | |
| Pioneer | 9.62 | |
| Borderlands | 9.48 | |
| Easyjet | 8.70 | |
| Sennheiser | 8.65 | |
| Marks & Spencer | 8.20 | |
| BBC | 8.17 | |
| Pro Tools | 8.04 | |
| SpeedPaint | 7.87 | |
| Lush | 7.72 | |
| Ableton | 7.39 | |
| Vivienne Westwood | 7.28 | |
| Dr. Martens | 7.04 | |
| Kickstarter | 6.77 | |
| RedBubble | 6.32 | |
| Tesco | 6.30 | |
| DeviantArt | 5.35 | |
| Sunnies Studios | 5.29 | |
| Tomorrowland | 5.24 | |
| Showtime | 5.16 | |
| Guinness | 5.14 | |
| Alexander McQueen | 5.04 | |
| Aperol | 4.51 | |
| Harrods | 4.47 | |
| Cadbury | 4.41 | |
| Geocaching | 4.08 | |
| Kodak | 3.97 | |
| Spotify Music | 3.86 | |
| SoundCloud | 3.83 | |
| Polaroid | 3.59 | |
| Leica | 3.50 | |
| Primark | 3.41 | |
| Martini | 3.39 | |
| Coachella | 3.29 | |
| ASOS | 3.24 | |
| Preloved | 3.14 | |
| Urban Outfitters | 3.12 | |
| Topshop | 3.08 | |
| The Witcher | 2.88 | |
| Emporium | 2.83 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















