The Coral
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
65,941
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:47 UTC
Genres
Biography
Hailing from Hoylake, a town on the Wirral Peninsula just across the River Mersey from Liverpool, the band was formed in 1996 by school friends vocalist/guitarist James Skelly, guitarist Bill Ryder-Jones, drummer Ian Skelly, and bassist Paul Duffy, and they were soon joined by another guitarist, Lee Southall. After a couple years of rehearsing and playing shows, they added keyboardist Nick Power to the lineup. Their vintage sound and mysterious songs piqued the interest of former Shack drummer Alan Willis, who launched the Deltasonic label specifically to release the Coral's music, beginning with a 2001 single and a pair of EPs that led up to their breakthrough 2002 self-titled debut LP. The album was an immediate success, reaching number five on the U.K. charts and garnering a Mercury Prize nomination the day after its release.
Though the next year was filled with a hectic touring schedule, the Coral were able to quickly write a batch of songs and headed to the studio with producer Ian Broudie, who had worked with one of the band's touchstones, Echo & the Bunnymen. Released in 2003, Magic and Medicine was a focused album, with more cohesive songs and a streamlined sound. It hit the top of the U.K. album charts, and the band expanded the scope of their touring by heading to the U.S., Europe, and Japan. While in the middle of all that, they repaired to a small shed in North Wales with Broudie to record what turned out to be a stopgap before their next album. The Nightfreak and the Sons of Becker mini-album explored darker territory than the previous LP, and had a lo-fi and experimental sound in comparison.
The Coral's next album took a completely different tack, as the group headed into the studio with Portishead's Geoff Barrow and Adrian Utley. Working together, they stripped the band's sound down to the spooky essentials to create a powerfully sparse setting for the group's most impressive songs yet. After the album's release, Ryder-Jones stepped down as a touring member of the band and was replaced by guitarist David McDonnell for the subsequent tour dates that included some with Arctic Monkeys. The band began work on another record, minus Ryder-Jones' participation, but abandoned the project before it could be completed. Instead, they welcomed Ryder-Jones back and began work on their fourth album with producers Broudie and Craig Silvey. The resulting folk-rock- and sunshine pop-influenced Roots & Echoes was issued in 2007 and reached the Top Ten of the U.K. album charts. Soon after the record came out, Ryder-Jones left the band for good, citing agoraphobia, depression, and nervous anxiety brought on by being in the group as the reasons.
Regrouping as a five-piece, the Coral enlisted legendary producer John Leckie (who had worked with everyone from XTC to Radiohead) to work on their sixth album. Arriving in 2010, Butterfly House was the band's most modern-sounding work to date, with Leckie giving their sunny psych-pop sound a little extra studio gloss. Along with the album proper, the quartet also released an acoustic version, simply titled Butterfly House Acoustic, later in the year. Sessions with Leckie for the band's next album were started at Peter Gabriel's Real World Studio, and they got about halfway through before they decided to go on hiatus. The bandmembers felt like they were running out of gas creatively and wanted to work on other projects.
Ian Skelly's Cut from a Star came out quickly in 2012 and James Skelly's Love Undercover followed the next year on the brothers' own Skeleton Key label. Ian also formed the band Serpent Power with former Zutons member Paul Molloy and released a self-titled album in 2014. That same year, Skeleton Key released the album the Coral had nearly finished in 2006. Recorded on an eight-track tape machine, The Curse of Love had a lo-fi psychedelic folk sound and featured 12 songs that had never before seen the light of day. During the process of getting the release together, Skelly decided he had a batch of Coral songs ready to go, and the band, minus Southall, reconvened to start making music again.
Inspired by the memory of their mentor Willis, who died in a cycling accident in 2014, and the sounds of Can and Hawkwind, the foursome quickly got some songs together. They were joined in the studio by producer Rich Turvey and guitarist Molloy, who added his Stooges-influenced guitar parts, and then stuck around to join the band officially. Distance Inbetween, which was heavier and more '70s-influenced than anything they had previously done, was their first album not to be released by Deltasonic. It came out in 2016 on Ignition Records instead. After a couple years spent playing shows, running Skeleton Key and Parr Street Studios in Liverpool, and, in James Skelly's case, producing the highly regarded indie group Blossoms, the band found time to record their ninth album, 2018's Move Through the Dawn. Working again with Turvey, the Coral took a step back from the heavy sound of the previous record in favor of something much poppier, inspired by Jeff Lynne's production and the rambling spirit of the Traveling Wilburys.
After spending much of 2019 in the studio, working on a wide range of material, and at one point almost scrapping the project before turning it into a double album, the band were ready to release their tenth album when the global pandemic sent them into lockdown with the rest of the world. They spent time tweaking the finished tracks, and released an album of songs recorded during lockdown. A collection of Coral classics and covers done acoustically by James Skelly, The Lockdown Sessions was issued in May 2020. Almost a full year later, Coral Island was released. Drawing from all the musical threads of their long career, the record was inspired by classic concept albums like Odgens Nut Gone Flake and Village Green Preservation Society; the first half plays like an imagined soundtrack to busy fairgrounds, while the latter, more somber section focuses on the out-of-season lives of its characters.
The band planned to take some time off before recording again, but they were given the opportunity to be the last group to record at Parr Street Studios, as they were soon to shutter. James Skelly came up with a batch of songs and the band wrote others while in the studio. Once finished with tracking, they realized they had come up with two albums: one a collection of country-tinged tracks about gamblers, thieves, and killers that felt like a postscript to Coral Island, others that fit together loosely as a soundtrack to an unfilmed and faded spaghetti Western. The former songs were bound together under the title Holy Joe's Coral Island Medicine Show, with the songs linked by spoken word segments done by Skelly's grandfather in the style of a radio DJ. The band brought in Sean O'Hagan (High Llamas) to help finish the other set, adding strings and choral vocals to songs that already had a sepia-toned, Lee Hazlewood-in-Europe feel. Released under the title Sea of Mirrors, the record also featured novelistic liner notes by Nick Power and an appearance by actor Cillian Murphy. ~ Tim Sendra & Timothy Monger, Rovi
The Coral keeps 25-34 & 18-24 audiences engaged throughout UNITED KINGDOM, MEXICO, UNITED STATES. The composition is heavily male (68%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 26,433 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Fred Perry, Carling, ITV supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 65,941 · Engagements 1,266 · Rate 1.9% Posts 818 · Views 31,390 · Avg Likes 1,127 · Avg Comments 81 · Avg Views 31,390 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 38% 35-44: 14% 45-64: 7% |
Largest: 25-34 (38%); next: 18-24 (38%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED KINGDOM (26%) MEXICO (11%) UNITED STATES (8%) ITALY (5%) ARGENTINA (4%) |
Top regions: UNITED KINGDOM (26%), MEXICO (11%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 324 avg likes/post · Tiktok: 4,957 avg views/post · Youtube: 26,433 avg views/post | Best reach: Youtube 26,433 avg views; best engagement: Youtube 675 avg likes |
Top Brand Affinities
Fred Perry
Carling
ITV
Umbro
Sky Sports
Barbour
Mixcloud
MOOG
Morrisons
Carlsberg
Stone Island
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 66.33 | |
| Carling | 22.86 | |
| ITV | 20.41 | |
| Umbro | 19.99 | |
| Sky Sports | 17.38 | |
| Barbour | 17.36 | |
| Mixcloud | 17.06 | |
| MOOG | 15.85 | |
| Morrisons | 14.43 | |
| Carlsberg | 14.43 | |
| Stone Island | 14.14 | |
| Amazon Music | 13.86 | |
| Peroni | 12.61 | |
| All Saints | 12.13 | |
| Clarks | 11.63 | |
| LG Group | 11.33 | |
| Sainsbury's | 11.14 | |
| Tate Modern | 10.79 | |
| Vauxhall | 10.66 | |
| Marks & Spencer | 10.19 | |
| Guinness | 9.53 | |
| Paul Smith | 8.92 | |
| Dr. Martens | 8.62 | |
| Tesco | 8.56 | |
| BBC | 8.11 | |
| Stella Artois | 7.23 | |
| ALDI | 7.01 | |
| Selfridges | 6.64 | |
| Pilsner Urquell | 6.46 | |
| Spotify Music | 5.93 | |
| Columbia Pictures | 5.20 | |
| Vivienne Westwood | 5.14 | |
| Cadbury | 4.87 | |
| Emporium | 4.40 | |
| Harrods | 4.23 | |
| Leica | 4.04 | |
| Haribo | 4.00 | |
| Baileys | 3.78 | |
| Lollapalooza | 3.59 | |
| Topshop | 3.59 | |
| Lush | 3.54 | |
| SoundCloud | 3.39 | |
| MTV | 3.35 | |
| Lego | 3.31 | |
| Showtime | 3.22 | |
| ASOS | 3.19 | |
| Kodak | 2.98 | |
| Warner Bros | 2.91 | |
| Jack Daniels | 2.85 | |
| Carhartt | 2.80 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















