The Congos

The Congos

Country: JM

Influence: 52.70% Fanbase: 28.34% Trending: 64.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

11,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-31 07:04:07 UTC

Genres

rockrock steadyreggaereggaedubroots reggaeska

Biography

A duo comprised of Cedric Myton and Roydel "Ashanti" Johnson, the Congos are known primarily known for one record, Heart of the Congos, released in 1977. Reggae historian Steve Barrow, one of the people behind the exquisite reissue of this long-thought-lost record, considers it as good as seminal reggae recordings such as Bob Marley and the Wailers' Natty Dread, Burning Spear's Marcus Garvey, and the Mighty Diamonds' Right Time. This is not an exaggeration. Myton and Johnson, working with Lee Perry at his Black Ark Studios in Kingston created a masterpiece, one of (if not the) finest production job of Perry's long and prolific career.

Cedric Myton grew up in St. Catherine, Jamaica and began his singing career as a member of the Tartans in the late '60s. Singing in a tuneful rocksteady style, the Tartans scored hits with songs like "Dance All Night" and "Far Beyond the Sun," the latter recorded for Duke Reid's Treasure Isle label. Roy Johnson, a native of Hanover, Jamaica, grew up singing spirituals at home and cut his teeth as a member of Ras Michael and the Sons of Negus. More importantly, Johnson attended school with Lee Perry, the start of a relationship that would lead to Perry working with him and Myton years later. A chance meeting led to Myton and Johnson working under the name the Congos and hooking up with such major musical talents as Sly Dunbar, Ernest Ranglin, and "Sticky" Thompson. And while the music that backed the Congos was undeniably great, their most distinctive feature was their vocals: Johnson's strong, clear tenor and Myton's breathtaking falsetto, which sounded a bit like that of the great Russell Tompkins of the Stylistics. What Lee Perry brought to this mix was his usual anarchic presence, but also his technique of using primitive (even for its time) four-track recording technology that emphasized a cluttered, dense, but hot live sound. With Perry at the controls, the Congos had a man uniquely qualified to capture the roots vibe they wanted to record, perhaps the only producer in Jamaica capable of doing so.

Great as it was, Heart of the Congos sold only reasonably well in Jamaica, and became a hotly sought-after collectible in America and Britain by a cult of reggae aficionados. The original release dropped out of sight, and crappy reissues were all that was available until very recently. Not long after the record was released, Myton and Johnson went their separate ways but continued to use the name the Congos or Congo as a means of identification. Myton continued to record with other singers as the Congos, and Johnson now identifies himself as Congo Ashanti Roy, working as a solo act and as a member of some of Adrian Sherwood's experimental dub/funk aggregations. As solo artists, they've never again captured the magic of Heart of the Congos, but the fact they were able to do so once is all that really matters. ~ John Dougan, Rovi

The Congos Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Congos resonates with 25-34 & 18-24 audiences and sustains presence in BRAZIL, UNITED STATES, FRANCE. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,578 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Congos score 0.26%Low bucket.
Followers:11,200
Engagements:29
Rate:0.3%
Posts:160
Views:2,578
Avg Likes:29
Avg Comments:0
Avg Views:2,578

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 11,200 · Engagements 29 · Rate 0.3%
Posts 160 · Views 2,578 · Avg Likes 29 · Avg Comments 0 · Avg Views 2,578
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 28%
35-44: 18%
45-64: 7%
Largest: 25-34 (45%); next: 18-24 (28%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries BRAZIL (32%)
UNITED STATES (17%)
FRANCE (13%)
UNITED KINGDOM (5%)
COLOMBIA (4%)
Top regions: BRAZIL (32%), UNITED STATES (17%), FRANCE (13%)
Platform Engagement Youtube: 2,578 avg views/post Best reach: Youtube 2,578 avg views; best engagement: Youtube 29 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: The Congos

Date Range: 2025-12-31 → 2025-12-31
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-16)

Total: 663,131

PLATFORM TOTAL %
Spotify Spotify 414,828 62.56%
Last.fm Last.fm 248,303 37.44%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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