The Congos
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
11,200
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-31 07:04:07 UTC
Genres
Biography
Cedric Myton grew up in St. Catherine, Jamaica and began his singing career as a member of the Tartans in the late '60s. Singing in a tuneful rocksteady style, the Tartans scored hits with songs like "Dance All Night" and "Far Beyond the Sun," the latter recorded for Duke Reid's Treasure Isle label. Roy Johnson, a native of Hanover, Jamaica, grew up singing spirituals at home and cut his teeth as a member of Ras Michael and the Sons of Negus. More importantly, Johnson attended school with Lee Perry, the start of a relationship that would lead to Perry working with him and Myton years later. A chance meeting led to Myton and Johnson working under the name the Congos and hooking up with such major musical talents as Sly Dunbar, Ernest Ranglin, and "Sticky" Thompson. And while the music that backed the Congos was undeniably great, their most distinctive feature was their vocals: Johnson's strong, clear tenor and Myton's breathtaking falsetto, which sounded a bit like that of the great Russell Tompkins of the Stylistics. What Lee Perry brought to this mix was his usual anarchic presence, but also his technique of using primitive (even for its time) four-track recording technology that emphasized a cluttered, dense, but hot live sound. With Perry at the controls, the Congos had a man uniquely qualified to capture the roots vibe they wanted to record, perhaps the only producer in Jamaica capable of doing so.
Great as it was, Heart of the Congos sold only reasonably well in Jamaica, and became a hotly sought-after collectible in America and Britain by a cult of reggae aficionados. The original release dropped out of sight, and crappy reissues were all that was available until very recently. Not long after the record was released, Myton and Johnson went their separate ways but continued to use the name the Congos or Congo as a means of identification. Myton continued to record with other singers as the Congos, and Johnson now identifies himself as Congo Ashanti Roy, working as a solo act and as a member of some of Adrian Sherwood's experimental dub/funk aggregations. As solo artists, they've never again captured the magic of Heart of the Congos, but the fact they were able to do so once is all that really matters. ~ John Dougan, Rovi
The Congos resonates with 25-34 & 18-24 audiences and sustains presence in BRAZIL, UNITED STATES, FRANCE. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,578 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,200 · Engagements 29 · Rate 0.3% Posts 160 · Views 2,578 · Avg Likes 29 · Avg Comments 0 · Avg Views 2,578 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 28% 35-44: 18% 45-64: 7% |
Largest: 25-34 (45%); next: 18-24 (28%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
BRAZIL (32%) UNITED STATES (17%) FRANCE (13%) UNITED KINGDOM (5%) COLOMBIA (4%) |
Top regions: BRAZIL (32%), UNITED STATES (17%), FRANCE (13%) |
| Platform Engagement | Youtube: 2,578 avg views/post | Best reach: Youtube 2,578 avg views; best engagement: Youtube 29 avg likes |
Top Brand Affinities
| Brand | Category | Score |
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-16)
Total: 663,131
| PLATFORM | TOTAL | % | |
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414,828 | 62.56% |
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248,303 | 37.44% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















