The Collection
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
24,354
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:59 UTC
Genres
Biography
between its members. Fronted by David Wimbish, the Saxapahaw, NC-based band
places just as much emphasis on interpersonal community and relationships as it does
on the music itself. Because of this, the band have generated tens of millions of streams,
logged tens of thousands of miles on the road, earned praise from American Songwriter,
Glide, Parade, and more, and landed on NPR Tiny Desk Judges’ Picks - all before signing
their first record deal with Nettwerk Music Group in 2022. Additionally, The Collection
have developed a devout fan base thanks in part to their renowned rowdy performances.
They have lit up festival stages and crisscrossed the country with The Oh Hellos, RIPE,Tall Heights, and Sammy Rae & The Friends, to name a few. Just this past January, the
six-piece released their boldest EP, How to Survive an Ending, emanating love and
positivity in typical The Collection fashion. Stay tuned for more details on new music from
The Collection resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, CANADA. With a female-leaning (52%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (634 avg views per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Kickstarter, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 24,354 · Engagements 402 · Rate 1.7% Posts 1,745 · Views 634 · Avg Likes 399 · Avg Comments 12 · Avg Views 634 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 32% 35-44: 11% 45-64: 6% |
Largest: 18-24 (46%); next: 25-34 (32%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
UNITED STATES (59%) BRAZIL (8%) CANADA (5%) PHILIPPINES (4%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (59%), BRAZIL (8%), CANADA (5%) |
| Platform Engagement | Instagram: 367 avg likes/post · Youtube: 634 avg views/post | Best reach: Youtube 634 avg views; best engagement: Instagram 367 avg likes |
Top Brand Affinities
MOOG
Kickstarter
Amazon Music
Chick-fil-A
Kroger
Bonneville
Pro Tools
Spotify Music
Holden
Pacific Northwest Wonderland
TOMS
Coors
| Brand | Category | Score |
|---|---|---|
| MOOG | 20.21 | |
| Kickstarter | 16.54 | |
| Amazon Music | 11.44 | |
| Chick-fil-A | 10.48 | |
| Kroger | 10.17 | |
| Bonneville | 8.57 | |
| Pro Tools | 8.20 | |
| Spotify Music | 8.18 | |
| Holden | 7.72 | |
| Pacific Northwest Wonderland | 7.66 | |
| TOMS | 6.64 | |
| Coors | 6.59 | |
| Ableton | 6.51 | |
| Anthropologie | 6.47 | |
| NBC | 6.37 | |
| Showtime | 6.18 | |
| Publix | 6.06 | |
| Airbnb | 5.94 | |
| Taco Bell | 5.76 | |
| Verizon | 5.35 | |
| Chipotle Mexican Grill | 4.93 | |
| Target | 4.28 | |
| Bethesda Softworks | 4.02 | |
| SoundCloud | 3.88 | |
| Polaroid | 3.60 | |
| Paramount Pictures | 3.55 | |
| Busch | 3.55 | |
| Gatorade | 3.42 | |
| Carhartt | 3.32 | |
| Walmart | 3.30 | |
| Cadillac | 3.22 | |
| Lululemon Athletica | 3.17 | |
| WWE | 3.03 | |
| Columbia Pictures | 2.92 | |
| Chrysler | 2.91 | |
| Kodak | 2.85 | |
| Costco | 2.85 | |
| Emporium | 2.85 | |
| Pixar | 2.71 | |
| Prismacolor | 2.63 | |
| Paypal | 2.62 | |
| Guinness | 2.58 | |
| Fujifilm | 2.53 | |
| Mulberry | 2.49 | |
| Tinder | 2.39 | |
| Lollapalooza | 2.39 | |
| The Olympic Games | 2.36 | |
| Amazon | 2.26 | |
| Philips | 2.16 | |
| Pepsi | 1.94 |
Official Profiles
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LoginArtist: The Collection
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
