The Clientele
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
6,523
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:55:25 UTC
Genres
Biography
The London-based band formed in mid-1997, consisting of Alasdair MacLean (guitar and vocals), Innes Phillips (guitar and vocals), James Hornsey (bass), and Howard (drums). Mark Keen replaced the academically occupied Howard toward the end of 1999; Phillips left early on to form the Relict, a group with a varied membership that occasionally included Clientele members. After debuting on the Fierce Panda label's Cry Me a Liver compilation, the Clientele released a slew of singles, compilation contributions, and EPs in short order. Most significantly, March released A Fading Summer in 2000, an EP that harvested some of the band's hard-to-find singles and a couple new recordings. Later that year, the full-length Suburban Light (another compilation of previously recorded material) was issued by Pointy.
The band hooked up with Merge in early 2001, which issued Suburban Light in the U.S. months later. The Lost Weekend EP came out on Acuarela in 2002, which was followed a year later by their first proper album and Merge debut, The Violet Hour. Strange Geometry arrived in 2005, and in 2006 the band added keyboardist/violinist/percussionist Mel Draisey to its ranks. God Save the Clientele, which featured production by Mark Nevers of the band's U.S. labelmates Lambchop, was released in spring 2007. Bonfires on the Heath, another release on Merge, was issued in late 2009. The Minotaur EP, which followed in mid-2010, was made up of songs recorded during the sessions for Bonfires on the Heath.
Despite the Clientele's claims of giving up touring after their worldwide jaunt promoting Bonfires, they returned to the U.S. for live gigs after the EP's release. Soon after these dates, however, the group members announced they were going on an indefinite hiatus. MacLean formed a new band called Amor de Dias, and the rest went their separate ways until re-forming (minus Draisey) to play a one-off show in 2013 at the Pop Revo Festival in Denmark. Things remained quiet on the recording front, and the band surprised many fans by scheduling a U.S. tour in early 2014 to coincide with Merge's 25th birthday festivities and the deluxe reissue of Suburban Light. The release of the career retrospective Alone & Unreal: The Best of the Clientele in September of 2015 provided the band another excuse to play a live show, while MacLean set fans' hearts aflutter by sharing the news in an interview that the band had one side of a new album finished. Indeed, MacLean had been working with an old friend, Anthony Harmer, on new songs, with MacLean coming up with words and music and Harmer working out arrangements. Hornsey and Keen soon joined them and the band went to work on their fifth album and first in seven years. 2017's Music for the Age of Miracles featured the core trio plus Harmer on guitars, vocals, keyboards, saz, and santoor (an Iranian string instrument) with a guest appearance by harpist Mary Lattimore. The album was released by Merge and Tapete in September of 2017. The core trio of MacLean, Hornsey, and Keen began work on a new album in 2019, working slowly as they undertook recording on a computer for the first time. It allowed them to tinker more, using samples and loops, and taking their sound in some new directions as they worked out song structures and arrangements before heading into the studio to complete the songs. Along the way, they gathered inspiration from electric Miles Davis albums, added narration by Jessica Griffin of Would-Be-Goods, and generally took a more avant-garde, experimental approach that added some new shades to their typically autumnal sound. Adding to the album's weight are the lyrics, which were inspired by the death of MacLean's mother. I Am Not There Anymore was released by Merge in mid-2023. ~ Andy Kellman & Tim Sendra, Rovi
The Clientele has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, UNITED KINGDOM, SPAIN. A heavily male (68%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 259 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Mixcloud, Ampeg signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,523 · Engagements 259 · Rate 4.0% Posts 447 · Views 0 · Avg Likes 259 · Avg Comments 6 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 35-44: 31% 45-64: 19% 18-24: 15% |
Largest: 25-34 (33%); next: 35-44 (31%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (50%) UNITED KINGDOM (14%) SPAIN (5%) CANADA (3%) ITALY (2%) |
Top regions: UNITED STATES (50%), UNITED KINGDOM (14%), SPAIN (5%) |
| Platform Engagement | Instagram: 259 avg likes/post | best engagement: Instagram 259 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ampeg
Akg
Tate Modern
Sennheiser
Fred Perry
Schwartz's
Spotify Music
Rapha
Paramount Pictures
Nixon
| Brand | Category | Score |
|---|---|---|
| MOOG | 46.12 | |
| Mixcloud | 36.06 | |
| Ampeg | 24.89 | |
| Akg | 18.75 | |
| Tate Modern | 14.29 | |
| Sennheiser | 13.91 | |
| Fred Perry | 12.71 | |
| Schwartz's | 12.64 | |
| Spotify Music | 8.40 | |
| Rapha | 7.32 | |
| Paramount Pictures | 5.94 | |
| Nixon | 5.88 | |
| Kodak | 5.33 | |
| Coors | 5.13 | |
| Holden | 5.09 | |
| Bethesda Softworks | 5.00 | |
| SoundCloud | 4.93 | |
| Ableton | 4.91 | |
| Hurley | 4.84 | |
| Warner Bros | 4.76 | |
| Heinz | 4.68 | |
| Kickstarter | 4.13 | |
| Emporium | 3.94 | |
| Leica | 3.91 | |
| Columbia Pictures | 3.85 | |
| Polaroid | 3.75 | |
| Campari | 3.72 | |
| BBC | 3.67 | |
| Lollapalooza | 3.65 | |
| Fujifilm | 3.59 | |
| Coachella | 3.58 | |
| Dr. Martens | 3.52 | |
| Pantone Inc | 3.50 | |
| Lush | 3.14 | |
| Pixar | 2.69 | |
| Snoopy And The Peanuts Gang | 2.69 | |
| Cadillac | 2.65 | |
| Airbnb | 2.54 | |
| Guinness | 2.40 | |
| Showtime | 2.35 | |
| Budweiser | 2.18 | |
| The Olympic Games | 2.02 | |
| Cafecito | 2.01 | |
| Volvo | 1.90 | |
| Beats Electronics | 1.66 | |
| Activision Blizzard | 1.65 | |
| Lego | 1.64 | |
| Star Wars | 1.57 | |
| Chrysler | 1.55 | |
| Vans | 1.54 |
Official Profiles
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|---|---|---|---|---|
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