The Chieftains

The Chieftains — european artist from IE.

2022 will mark 60 years since The Chieftains began their illustrious journey. Since 1962 the six-time Grammy Award winners have been highly recognized for…

Influence: 55.25% Fanbase: 34.77% Trending: 65.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Guinness • 17.90% • Very Strong

As of 2025-09-09

6,144

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:21 UTC

Genres

europeancelticeuropeanothersworldwidefolk & traditionalirish folk

Biography

2022 will mark 60 years since The Chieftains began their illustrious journey. Since 1962 the six-time Grammy Award winners have been highly recognized for reinventing traditional Irish music on a contemporary and International scale. Their ability to transcend musical boundaries to blend tradition with modern music has notably hailed them as one of the most renowned and revered musical groups to this day.

www.thechieftains.com

Top Brand Affinities

Report Date: 2025-09-09

The Chieftains speaks to 25-34 & 45-64 audiences with measurable traction in UNITED STATES, SPAIN, IRELAND. Composition is female-leaning (50%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (568 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Guinness, Jameson, Iberia, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Chieftains score 9.24% — Very Strong bucket.

Brand: GuinnessBrand: JamesonBrand: Iberia

Followers:6,144

Engagements:568

Rate:9.2%

Posts:59

Avg Likes:568

Avg Comments:19

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,144 · Engagements 568 · Rate 9.2% Posts 59 · Views 0 · Avg Likes 568 · Avg Comments 19 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 45-64: 28% 35-44: 27% 18-24: 13%	Largest: 25-34 (30%); next: 45-64 (28%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (36%) SPAIN (12%) IRELAND (11%) UNITED KINGDOM (9%) CANADA (7%)	Top regions: UNITED STATES (36%), SPAIN (12%), IRELAND (11%)
Platform Engagement	Instagram: 568 avg likes/post	best engagement: Instagram 568 avg likes

Top Brand Affinities

Guinness

Score: 17.90

Jameson

Score: 14.88

Iberia

Score: 10.60

Hurley

Score: 5.18

Spotify Music

Score: 4.51

Kickstarter

Score: 4.37

Pixar

Score: 3.97

Paramount Pictures

Score: 3.70

NBC

Score: 3.59

Baileys

Score: 3.55

Columbia Pictures

Score: 3.41

Heinz

Score: 3.26

Brand	Category	Score
Guinness		17.90
Jameson		14.88
Iberia		10.60
Hurley		5.18
Spotify Music		4.51
Kickstarter		4.37
Pixar		3.97
Paramount Pictures		3.70
NBC		3.59
Baileys		3.55
Columbia Pictures		3.41
Heinz		3.26
Cadillac		2.91
HBO		2.85
BBC		2.83
The Olympic Games		2.75
Warner Bros		2.71
NHL		2.64
Mulberry		2.60
Philips		2.29
Airbnb		2.28
Star Wars		2.27
Primark		2.26
Nickelodeon		2.09
McDonald's		2.08
Snoopy And The Peanuts Gang		1.87
Showtime		1.87
Budweiser		1.71
Amazon		1.68
Coachella		1.63
NFL		1.59
Costco		1.52
Bellagio		1.51
Polaroid		1.50
Lego		1.48
Netflix		1.45
Paypal		1.44
Activision Blizzard		1.44
Fujifilm		1.43
SoundCloud		1.43
Etsy		1.40
Target		1.38
Chipotle Mexican Grill		1.38
Tesla Motors		1.37
Land Rover		1.30
CBS		1.27
Marvel Entertainment		1.15
musical.ly		1.14
Tiffany & Co		1.10
Pepsi		1.09