
The Chainsmokers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
33,381,028
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
2025-10-07 18:29:36 UTC
Genres
Biography
The Chainsmokers resonates most with 18-24 & 25-34 audiences and shows durable presence in INDIA, UNITED STATES, BRAZIL. With a heavily male (58%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (125,600 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ableton, Tomorrowland, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 33,381,028 · Engagements 44,558 · Rate 0.1% Posts 1,240 · Views 156,219 · Avg Likes 43,294 · Avg Comments 364 · Avg Views 156,219 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 59% 25-34: 27% 13-17: 9% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (27%) |
Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
Top Countries |
INDIA (15%) UNITED STATES (11%) BRAZIL (9%) INDONESIA (7%) PHILIPPINES (4%) |
Top regions: INDIA (15%), UNITED STATES (11%), BRAZIL (9%) |
Platform Engagement | Instagram: 30,919 avg likes/post · Tiktok: 125,600 avg views/post · Youtube: 30,619 avg views/post | Best reach: Tiktok 125,600 avg views; best engagement: Instagram 30,919 avg likes |
Top Brand Affinities
Ableton
Tomorrowland
Pioneer
Steve Madden
Champion
Free People
American Eagle
Lollapalooza
Urban Outfitters
iHeartRadio Music Awards
Lululemon Athletica
Forever 21
Brand | Category | Score |
---|---|---|
Ableton | Audio & Music Gear | 10.73 |
Tomorrowland | Apparel & Fashion | 8.89 |
Pioneer | Audio & Music Gear | 7.41 |
Steve Madden | Apparel & Fashion | 6.57 |
Champion | Apparel & Fashion | 5.59 |
Free People | Apparel & Fashion | 5.26 |
American Eagle | Apparel & Fashion | 5.25 |
Lollapalooza | Entertainment | 4.64 |
Urban Outfitters | Apparel & Fashion | 4.61 |
iHeartRadio Music Awards | Entertainment | 4.08 |
Lululemon Athletica | Apparel & Fashion | 3.40 |
Forever 21 | Apparel & Fashion | 2.95 |
Busch | Beverages | 2.94 |
NBC | Entertainment & Media | 2.84 |
Aperol | Alcoholic Beverages | 2.78 |
ASOS | Apparel & Fashion | 2.75 |
Coachella | Apparel & Fashion | 2.66 |
The North Face | Apparel & Fashion | 2.50 |
Target | Apparel | 2.48 |
Victoria's Secret | Apparel & Fashion | 2.40 |
SoundCloud | Entertainment & Media | 2.36 |
Carhartt | Apparel & Fashion | 2.31 |
MTV | Entertainment | 2.24 |
A Game of Tones | Entertainment | 2.23 |
musical.ly | Entertainment & Media | 2.23 |
Hollister Co | Apparel & Fashion | 2.19 |
Pixar | Entertainment | 2.09 |
Sunnies Studios | Apparel & Fashion | 2.04 |
Beats Electronics | Audio & Music Gear | 2.02 |
Tinder | Technology | 1.97 |
Transformers | Toys & Games | 1.95 |
Bellagio | Travel & Hospitality | 1.92 |
Michael Kors | Apparel & Fashion | 1.89 |
Versace | Apparel & Fashion | 1.86 |
Polo Ralph Lauren | Apparel & Fashion | 1.85 |
Paramount Pictures | Entertainment & Media | 1.84 |
Gymshark | Apparel & Fashion | 1.83 |
shein | Apparel & Fashion | 1.79 |
Under Armour | Apparel & Fashion | 1.68 |
FIFA | Entertainment | 1.67 |
Yves Saint Laurent | Apparel & Fashion | 1.65 |
H&M | Apparel & Fashion | 1.63 |
Burberry | Apparel & Fashion | 1.62 |
Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 1.59 |
Red Bull | Beverages | 1.57 |
Costco | Grocery & Pantry | 1.56 |
Spotify Music | Entertainment & Media | 1.53 |
Airbnb | Travel & Hospitality | 1.53 |
Sony | Consumer Electronics | 1.51 |
UFC | Sports & Outdoors | 1.51 |
Official Profiles
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LoginArtist: The Chainsmokers
The map shows every radio station that aired The Chainsmokers today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 2,358,608
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Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 13:09:08 | Something Just Like This | N-Joy | Hamburg, DE | 225 |
2025-08-22 13:08:30 | Something Just Like This | CJMJ-FM [Majic 100.3] | Ottawa, ON, CA | 225 |
2025-08-22 13:07:55 | Takeaway (feat. Lennon Stella) | Dasding | Stuttgart, DE | 204 |
2025-08-22 13:03:44 | Something Just Like This | WQOK-FM | Raleigh-Durham, NC, US | 229 |
2025-08-22 13:03:40 | Roses | Ardan Radio 105.9 FM | Bandung, ID | 221 |
2025-08-22 13:00:35 | This Feeling | 4SSS | Nambour, AU | 2 |
2025-08-22 12:59:36 | Don't Let Me Down | Radio Neo1 | Langnau, CH | 37 |
2025-08-22 12:57:57 | Closer | MDL Beast | Riyadh, SA | 233 |
2025-08-22 12:56:30 | Closer (feat. 新田真剣佑) | Los 40 | Rioja, ES | 199 |
2025-08-22 12:55:58 | Don't Lie | 94.8 DJFM | Surabaya, ID | 140 |
Popularity (2025-10-06)
Platform | % |
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No data. |