The Castellows
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,635,869
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:28 UTC
Genres
Biography
The Castellows reaches 45-64 & 25-34 audiences concentrated in UNITED STATES, NIGERIA, GERMANY. The demographic tilt is heavily male (90%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 77,256 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ariat, Barstool Sports, Stihl suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,635,869 · Engagements 28,809 · Rate 1.1% Posts 1,023 · Views 131,856 · Avg Likes 28,016 · Avg Comments 725 · Avg Views 131,856 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 31% 25-34: 28% 35-44: 25% 18-24: 14% |
Largest: 45-64 (31%); next: 25-34 (28%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (45%) NIGERIA (7%) GERMANY (7%) BRAZIL (6%) CANADA (5%) |
Top regions: UNITED STATES (45%), NIGERIA (7%), GERMANY (7%) |
| Platform Engagement | Instagram: 19,835 avg likes/post · Tiktok: 54,600 avg views/post · Youtube: 77,256 avg views/post | Best reach: Youtube 77,256 avg views; best engagement: Instagram 19,835 avg likes |
Top Brand Affinities
Ariat
Barstool Sports
Stihl
Free People
Coors
DeLorean Motor Company
Busch
Pilsner Urquell
Margaritaville
Husqvarna Motorcycles
Billabong
Verizon
| Brand | Category | Score |
|---|---|---|
| Ariat | 24.64 | |
| Barstool Sports | 11.15 | |
| Stihl | 10.81 | |
| Free People | 7.28 | |
| Coors | 6.95 | |
| DeLorean Motor Company | 6.15 | |
| Busch | 5.87 | |
| Pilsner Urquell | 4.99 | |
| Margaritaville | 4.94 | |
| Husqvarna Motorcycles | 4.87 | |
| Billabong | 4.86 | |
| Verizon | 4.74 | |
| Chick-fil-A | 4.73 | |
| Kroger | 4.57 | |
| Harley-Davidson | 4.47 | |
| Carhartt | 4.42 | |
| Jeep | 3.78 | |
| GMC | 3.62 | |
| Gillette | 3.55 | |
| Budweiser | 3.20 | |
| NHL | 3.02 | |
| Oakley | 2.97 | |
| Jack Daniels | 2.90 | |
| Ford | 2.86 | |
| Monster Beverage | 2.85 | |
| Dodge | 2.85 | |
| Cadillac | 2.84 | |
| Rover | 2.82 | |
| Philips | 2.78 | |
| Abercrombie & Fitch | 2.69 | |
| Citroen | 2.54 | |
| Guinness | 2.40 | |
| Under Armour | 2.37 | |
| Chevrolet | 2.33 | |
| GoPro | 2.33 | |
| Polo Ralph Lauren | 2.31 | |
| Paramount Pictures | 2.23 | |
| Boeing | 2.23 | |
| NFL | 2.22 | |
| Jaguar | 2.12 | |
| Bentley | 2.08 | |
| Land Rover | 2.07 | |
| Walmart | 2.06 | |
| WWE | 2.06 | |
| Lollapalooza | 2.02 | |
| Yamaha | 1.96 | |
| Airbnb | 1.92 | |
| Spotify Music | 1.80 | |
| Tinder | 1.76 | |
| Target | 1.75 |
Official Profiles
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LoginArtist: The Castellows
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-15 08:00 UTC | Crash My Playa 2026 | Moon Palace Golf & Spa Resort | Cancún, Mexico | — |
| 2026-01-16 02:00 UTC | Luke Bryan’s Crash My Playa 2026 | Moon Palace Cancun | Cancún, Mexico | — |
| 2026-01-24 03:00 UTC | The Castellows | Grizzly Rose | Denver, United States | |
| 2026-01-25 03:00 UTC | The Castellows | Whiskey Rose | Colorado Springs, United States | |
| 2026-02-08 04:00 UTC | The Castellows | Choctaw Grand Theater | Durant, United States | |
| 2026-03-06 03:00 UTC | The Castellows | Rum Runners | London, Canada | |
| 2026-03-07 03:00 UTC | The Castellows | Horseshoe Tavern | Toronto, Canada | |
| 2026-03-08 03:00 UTC | The Castellows | Bar Le Ritz PDB | Montréal, Canada | |
| 2026-04-19 02:00 UTC | Two Step Inn Festival 2026 | San Gabriel Park | Georgetown, United States | — |















