The Castellows

The Castellows

Country: US | Gender: female

Influence: 51.31% Fanbase: 25.39% Trending: 64.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 24.64% • Very Strong

As of 2025-09-08

2,635,869

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:28 UTC

Genres

poppopcountrycountrycontemporary country

Biography

Neo-Traditional Country music trio, The Castellows, bring a literal meaning to the phrase, “family tradition.” The band comprised of sisters Ellie (lead guitar), Powell (banjo) and Lily (vocals), hail from small rural Georgetown, Georgia, but now call Nashville home. The Castellows’ sound is traditional, yet modern. Authentic, yet harnessed. The common thread among the trio, other than their DNA, is their masterful three-part harmonies which blend together to create one singular, almost angelic, voice. The Castellows’ craft as songwriters is as robust as their voices, which is evident across the trio’s debut EP, A Little Goes A Long Way, which released worldwide on February 9, 2024. The band began turning heads of music industry insiders in January 2023. When spring arrived, The Castellows had signed a record deal with Warner Music Nashville & Warner Records, collectively. Wasting no time on pleasantries, The Castellows immediately got to work writing, recording, and performing live. Tapping veteran producer Trina Shoemaker (Sheryl Crow, Nanci Griffith, Queens of the Stone Age), the first fruits of labor to be harvested from 2023 is the debut A Little Goes A Long Way. One year later, the three sisters from a cattle farm in Georgia are still turning heads, touting their first major award-nomination for CMT Digital-First Performance of the Year at the 2024 CMT Music Awards while also being named a SiriusXM “Highway Find” artist for The Highway (Ch. 56) the very same week.

The Castellows Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Castellows reaches 45-64 & 25-34 audiences concentrated in UNITED STATES, NIGERIA, GERMANY. The demographic tilt is heavily male (90%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 77,256 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ariat, Barstool Sports, Stihl suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Castellows score 1.09%Moderate bucket.
Brand: AriatBrand: Barstool SportsBrand: Stihl
Followers:2,635,869
Engagements:28,809
Rate:1.1%
Posts:1,023
Views:131,856
Avg Likes:28,016
Avg Comments:725
Avg Views:131,856

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,635,869 · Engagements 28,809 · Rate 1.1%
Posts 1,023 · Views 131,856 · Avg Likes 28,016 · Avg Comments 725 · Avg Views 131,856
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 31%
25-34: 28%
35-44: 25%
18-24: 14%
Largest: 45-64 (31%); next: 25-34 (28%)
Gender Split Female: 10%
Male: 90%
Non-binary/Other: 0%
Skews male (90%)
Top Countries UNITED STATES (45%)
NIGERIA (7%)
GERMANY (7%)
BRAZIL (6%)
CANADA (5%)
Top regions: UNITED STATES (45%), NIGERIA (7%), GERMANY (7%)
Platform Engagement Instagram: 19,835 avg likes/post · Tiktok: 54,600 avg views/post · Youtube: 77,256 avg views/post Best reach: Youtube 77,256 avg views; best engagement: Instagram 19,835 avg likes

Top Brand Affinities

Ariat
Score: 24.64
Barstool Sports
Score: 11.15
Stihl
Score: 10.81
Free People
Score: 7.28
Coors
Score: 6.95
DeLorean Motor Company
Score: 6.15
Busch
Score: 5.87
Pilsner Urquell
Score: 4.99
Margaritaville
Score: 4.94
Husqvarna Motorcycles
Score: 4.87
Billabong
Score: 4.86
Verizon
Score: 4.74
Brand Category Score
Ariat 24.64
Barstool Sports 11.15
Stihl 10.81
Free People 7.28
Coors 6.95
DeLorean Motor Company 6.15
Busch 5.87
Pilsner Urquell 4.99
Margaritaville 4.94
Husqvarna Motorcycles 4.87
Billabong 4.86
Verizon 4.74
Chick-fil-A 4.73
Kroger 4.57
Harley-Davidson 4.47
Carhartt 4.42
Jeep 3.78
GMC 3.62
Gillette 3.55
Budweiser 3.20
NHL 3.02
Oakley 2.97
Jack Daniels 2.90
Ford 2.86
Monster Beverage 2.85
Dodge 2.85
Cadillac 2.84
Rover 2.82
Philips 2.78
Abercrombie & Fitch 2.69
Citroen 2.54
Guinness 2.40
Under Armour 2.37
Chevrolet 2.33
GoPro 2.33
Polo Ralph Lauren 2.31
Paramount Pictures 2.23
Boeing 2.23
NFL 2.22
Jaguar 2.12
Bentley 2.08
Land Rover 2.07
Walmart 2.06
WWE 2.06
Lollapalooza 2.02
Yamaha 1.96
Airbnb 1.92
Spotify Music 1.80
Tinder 1.76
Target 1.75

Official Profiles

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Artist: The Castellows

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-15 08:00 UTC Crash My Playa 2026 Moon Palace Golf & Spa Resort Cancún, Mexico
2026-01-16 02:00 UTC Luke Bryan’s Crash My Playa 2026 Moon Palace Cancun Cancún, Mexico
2026-01-24 03:00 UTC The Castellows Grizzly Rose Denver, United States
2026-01-25 03:00 UTC The Castellows Whiskey Rose Colorado Springs, United States
2026-02-08 04:00 UTC The Castellows Choctaw Grand Theater Durant, United States
2026-03-06 03:00 UTC The Castellows Rum Runners London, Canada
2026-03-07 03:00 UTC The Castellows Horseshoe Tavern Toronto, Canada
2026-03-08 03:00 UTC The Castellows Bar Le Ritz PDB Montréal, Canada
2026-04-19 02:00 UTC Two Step Inn Festival 2026 San Gabriel Park Georgetown, United States

Trending Artist