The Cardigans

The Cardigans — pop artist from SE.

The Cardigans, a pop group from Sweden, gained popularity in the alternative music scene during the 1990s. Formed in October 1992 by guitarist Peter Svensson…

Influence: 70.56% Fanbase: 58.69% Trending: 76.49% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 24.56% • Very Strong

As of 2025-09-27

456,156

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:53:45 UTC

Genres

popdance popswedish popnew wave poprockpermanent wavepop rockamericanlilith

Biography

The Cardigans, a pop group from Sweden, gained popularity in the alternative music scene during the 1990s. Formed in October 1992 by guitarist Peter Svensson and bassist Magnus Sveningsson, the band initially consisted of vocalist Nina Persson, keyboard player Lars-Olof Johansson, and drummer Bengt Lagerberg. Their debut album, Emmerdale, released in May 1994, garnered attention in Sweden with the hit single "Rise & Shine."

The Cardigans' breakthrough came with their 1995 album, Life, which sold over one and a half million copies worldwide and achieved platinum status in Japan. Subsequent albums like First Band on the Moon (1996) and Gran Turismo (1998) showcased the band's evolving sound. After a hiatus, the group returned with Long Gone Before Daylight in 2003 and Super Extra Gravity in 2005. While the band went on hiatus in 2006, individual members pursued solo projects, with occasional reunions for live performances in the 2010s.

Top Brand Affinities

Report Date: 2025-09-27

The Cardigans converts attention from 25-34 & 18-24 audiences across MEXICO, BRAZIL, UNITED STATES. Audience shape is male-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 24,150 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Victoria Beckham, Movistar underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Cardigans score 0.99% — Low bucket.

Brand: AmpegBrand: Victoria BeckhamBrand: Movistar

Followers:456,156

Engagements:4,501

Rate:1.0%

Posts:264

Avg Likes:4,350

Avg Comments:83

Avg Views:25,202

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 456,156 · Engagements 4,501 · Rate 1.0% Posts 264 · Views 25,202 · Avg Likes 4,350 · Avg Comments 83 · Avg Views 25,202	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 34% 35-44: 15% 45-64: 5%	Largest: 25-34 (42%); next: 18-24 (34%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	MEXICO (28%) BRAZIL (25%) UNITED STATES (9%) CHILE (8%) UNITED KINGDOM (5%)	Top regions: MEXICO (28%), BRAZIL (25%), UNITED STATES (9%)
Platform Engagement	Instagram: 2,056 avg likes/post · Tiktok: 24,150 avg views/post · Youtube: 1,052 avg views/post	Best reach: Tiktok 24,150 avg views; best engagement: Instagram 2,056 avg likes

Top Brand Affinities

Ampeg

Score: 24.56

Victoria Beckham

Score: 17.67

Movistar

Score: 17.29

MOOG

Score: 17.11

Akg

Score: 16.02

Amazon Music

Score: 10.06

Lollapalooza

Score: 9.67

Sennheiser

Score: 8.54

Pro Tools

Score: 8.12

Capcom

Score: 7.75

MATTEL

Score: 7.41

Barbie

Score: 7.21

Brand	Category	Score
Ampeg		24.56
Victoria Beckham		17.67
Movistar		17.29
MOOG		17.11
Akg		16.02
Amazon Music		10.06
Lollapalooza		9.67
Sennheiser		8.54
Pro Tools		8.12
Capcom		7.75
MATTEL		7.41
Barbie		7.21
The Last of Us		6.67
Tate Modern		6.48
DeLorean Motor Company		6.40
Ableton		5.92
Spotify Music		5.50
Vivienne Westwood		5.36
MTV		5.05
Columbia Pictures		4.92
KARL LAGERFELD		4.90
Comedy Central		4.82
Resident Evil		4.52
Sega		4.49
Bandai Namco		4.21
Dr. Martens		4.09
Mortal Kombat		3.78
Olympus		3.75
Leica		3.58
Gundam		3.42
Maserati		3.27
Cafecito		3.23
Warner Bros		3.15
Jaguar		3.05
Snoopy And The Peanuts Gang		2.90
Lego		2.81
Nickelodeon		2.56
Star Wars		2.56
Fujifilm		2.52
NBC		2.52
HBO		2.45
Kodak		2.43
Hot Wheels		2.36
BBC		2.35
Polaroid		2.23
SoundCloud		2.21
Coachella		2.15
Pepsi		2.12
Nintendo		2.05
Showtime		2.04