The Calling
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
971,586
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 08:53:57 UTC
Genres
Biography
The Calling reliably reaches 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, INDONESIA. The base is female-leaning (50%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (8,063,098 avg views per post); Youtube layers on depth and replies. The audience sits near Citi, Lojas Renner, Boticario, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 971,586 · Engagements 44,992 · Rate 4.6% Posts 147 · Views 8,070,244 · Avg Likes 42,739 · Avg Comments 2,423 · Avg Views 8,070,244 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 36% 35-44: 8% 13-17: 4% |
Largest: 18-24 (48%); next: 25-34 (36%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
BRAZIL (28%) UNITED STATES (14%) INDONESIA (7%) PHILIPPINES (6%) AUSTRALIA (4%) |
Top regions: BRAZIL (28%), UNITED STATES (14%), INDONESIA (7%) |
| Platform Engagement | Instagram: 2,998 avg likes/post · Tiktok: 7,146 avg views/post · Youtube: 8,063,098 avg views/post | Best reach: Youtube 8,063,098 avg views; best engagement: Youtube 39,427 avg likes |
Top Brand Affinities
Citi
Lojas Renner
Boticario
Lollapalooza
Banco Bradesco
Eudora
Riachuelo
Pfizer
Itaipava
Havaianas
Power Rangers
Amstel
| Brand | Category | Score |
|---|---|---|
| Citi | 25.47 | |
| Lojas Renner | 17.72 | |
| Boticario | 13.87 | |
| Lollapalooza | 12.69 | |
| Banco Bradesco | 12.67 | |
| Eudora | 7.26 | |
| Riachuelo | 7.06 | |
| Pfizer | 6.83 | |
| Itaipava | 6.81 | |
| Havaianas | 6.24 | |
| Power Rangers | 5.48 | |
| Amstel | 5.17 | |
| Moda Praia | 4.90 | |
| NBC | 4.90 | |
| Avon | 4.80 | |
| MTV | 4.38 | |
| AMC | 4.17 | |
| Lindt | 4.14 | |
| Mortal Kombat | 3.35 | |
| ABC | 3.11 | |
| Heineken | 3.11 | |
| Spotify Music | 2.93 | |
| Tomorrowland | 2.83 | |
| Pixar | 2.68 | |
| Universal | 2.61 | |
| HBO | 2.61 | |
| Mary Kay | 2.48 | |
| Budweiser | 2.43 | |
| Warner Bros | 2.41 | |
| Transformers | 2.36 | |
| Star Wars | 2.31 | |
| DC Entertainment | 2.28 | |
| Primark | 2.27 | |
| Marvel Entertainment | 2.26 | |
| Snoopy And The Peanuts Gang | 2.19 | |
| Renault | 2.10 | |
| Tinder | 2.01 | |
| Carrefour | 2.00 | |
| Coca-Cola | 1.98 | |
| Paramount Pictures | 1.90 | |
| KitKat | 1.84 | |
| Netflix | 1.84 | |
| shein | 1.83 | |
| Sephora | 1.82 | |
| Converse | 1.80 | |
| Marvel | 1.80 | |
| Pandora | 1.73 | |
| Nintendo | 1.71 | |
| BBC | 1.70 | |
| Los Angeles Lakers | 1.69 |
Official Profiles
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LoginArtist: The Calling
The map shows every radio station that aired The Calling today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 10,066,232
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
9,393,684 | 93.32% |
| [+] |
Pandora |
672,548 | 6.68% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Dolly Parton, The Calling | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2025-12-14 04:00 UTC | Dolly Parton, The Calling | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-07 04:00 UTC | The Calling, The Busters | Beatpol | Dresden, Germany | |
| 2026-02-14 04:00 UTC | The Calling, The Busters | Substage Karlsruhe | Karlsruhe, Germany | |
| 2026-03-07 04:00 UTC | The Calling, The Busters | Kulturladen Konstanz | Constance, Germany | |
| 2026-03-08 04:00 UTC | The Calling, The Busters | Jazzhaus Freiburg | Freiburg im Breisgau, Germany |
