The California Honeydrops
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
61,003
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 18:13:12 UTC
Genres
Biography
Formed in the subway systems of Oakland, retro-soul outfit The California Honeydrops are an electrifying group that defy convention at every turn. They’ve become a mainstay at festivals including Byron Bay Bluesfest (Australia), Outside Lands, Monterey Jazz, Lightning In A Bottle, and touring with B.B. King, Dr. John, Bonnie Raitt, Buddy Guy, and Allen Toussaint. Led by the enigmatic and energetic frontman, Lech Wierzynski, and drummer Benjamin Malament, each member of the band is a virtuoso in their own rite — Yanos “Johnny Bones” Lustig on saxophone, Lorenzo Loera on keyboards/guitar, Beaumont Beaullieu on bass, and regularly accompanied by Oliver Tuttle on trombone, Leon Cotter on saxophone/clarinet, and Miles Lyons on trombone/sousaphone — navigating through a vast repertoire of original songs and timeless classics every night. But what truly sets them apart is their unwavering commitment to the art of improvisation - a skill so finely honed that they have completely abandoned the use of set lists and no two shows are ever the same. Off stage, their music has been streamed more than 200 million times, and placed in a variety of TV and films, including “Dead To Me,” “Alaska Daily,” “Black-ish” and more. They are currently touring North America in support of their new deluxe album, 'Soft Spot'.
The California Honeydrops speaks to 25-34 & 45-64 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (68%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (949 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ampeg, Live Nation, Coors, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 61,003 · Engagements 407 · Rate 0.7% Posts 2,247 · Views 949 · Avg Likes 405 · Avg Comments 14 · Avg Views 949 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 45-64: 22% 35-44: 21% 18-24: 19% |
Largest: 25-34 (35%); next: 45-64 (22%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (61%) UNITED KINGDOM (5%) CANADA (5%) AUSTRALIA (3%) BRAZIL (3%) |
Top regions: UNITED STATES (61%), UNITED KINGDOM (5%), CANADA (5%) |
| Platform Engagement | Instagram: 380 avg likes/post · Youtube: 949 avg views/post | Best reach: Youtube 949 avg views; best engagement: Instagram 380 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Coors
MOOG
Pacific Northwest Wonderland
Arc'teryx
Kickstarter
Sennheiser
Pro Tools
Bonneville
Ableton
Acroyoga
| Brand | Category | Score |
|---|---|---|
| Ampeg | 24.14 | |
| Live Nation | 22.52 | |
| Coors | 17.05 | |
| MOOG | 17.00 | |
| Pacific Northwest Wonderland | 15.24 | |
| Arc'teryx | 11.49 | |
| Kickstarter | 10.99 | |
| Sennheiser | 9.18 | |
| Pro Tools | 7.98 | |
| Bonneville | 7.86 | |
| Ableton | 7.49 | |
| Acroyoga | 7.04 | |
| Paramount Pictures | 6.24 | |
| Margaritaville | 6.05 | |
| Coachella | 5.87 | |
| Spotify Music | 5.79 | |
| Jameson | 5.72 | |
| Anthropologie | 5.66 | |
| Free People | 5.40 | |
| Bud Light | 5.38 | |
| Airbnb | 4.97 | |
| Showtime | 4.87 | |
| Pilsner Urquell | 4.71 | |
| Gillette | 4.28 | |
| Lululemon Athletica | 4.19 | |
| Verizon | 4.10 | |
| Carhartt | 3.94 | |
| Lollapalooza | 3.80 | |
| Cadillac | 3.80 | |
| Nickelodeon | 3.56 | |
| Summit Entertainment | 3.55 | |
| Emporium | 3.28 | |
| Costco | 3.28 | |
| Columbia Pictures | 3.15 | |
| Heinz | 3.14 | |
| Guinness | 3.13 | |
| Subaru | 3.09 | |
| Comedy Central | 3.05 | |
| Sunnies Studios | 3.02 | |
| The Olympic Games | 2.94 | |
| NBC | 2.90 | |
| Tinder | 2.86 | |
| Urban Outfitters | 2.86 | |
| Busch | 2.75 | |
| Kodak | 2.59 | |
| Polaroid | 2.59 | |
| Chipotle Mexican Grill | 2.54 | |
| SoundCloud | 2.53 | |
| Budweiser | 2.38 | |
| Pepsi | 2.32 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 708,935
| PLATFORM | TOTAL | % | |
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645,001 | 90.98% |
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63,934 | 9.02% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-07 08:00 UTC | The California Honeydrops | Cafe DaVinci | DeLand, United States | |
| 2026-01-08 03:00 UTC | The California Honeydrops | Cafe Da Vinci | DeLand, United States | |
| 2026-01-09 03:00 UTC | The California Honeydrops | Jannus Live | Saint Petersburg, United States | |
| 2026-01-09 04:00 UTC | The California Honeydrops | Jannus Live | Saint Petersburg, Russia | |
| 2026-01-10 03:00 UTC | The California Honeydrops | Terra Fermata | Stuart, United States |















