The Brummies
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
27,127
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:34 UTC
Genres
Biography
The Brummies indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, PHILIPPINES. The skew is female-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 497 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Live Nation, Amazon Music, Free People, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Brummies when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,127 · Engagements 281 · Rate 1.0% Posts 463 · Views 827 · Avg Likes 276 · Avg Comments 10 · Avg Views 827 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 30% 13-17: 7% 35-44: 7% |
Largest: 18-24 (51%); next: 25-34 (30%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (44%) UNITED KINGDOM (7%) PHILIPPINES (7%) BRAZIL (3%) CANADA (3%) |
Top regions: UNITED STATES (44%), UNITED KINGDOM (7%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 218 avg likes/post · Tiktok: 497 avg views/post · Youtube: 330 avg views/post | Best reach: Tiktok 497 avg views; best engagement: Instagram 218 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Free People
Pro Tools
Nasty Gal
Kroger
Madewell
Publix
Delta
Glossier
Sennheiser
Houston Livestock Show and Rodeo
| Brand | Category | Score |
|---|---|---|
| Live Nation | 29.58 | |
| Amazon Music | 20.77 | |
| Free People | 11.23 | |
| Pro Tools | 10.97 | |
| Nasty Gal | 10.79 | |
| Kroger | 10.74 | |
| Madewell | 9.48 | |
| Publix | 9.47 | |
| Delta | 9.33 | |
| Glossier | 9.24 | |
| Sennheiser | 9.24 | |
| Houston Livestock Show and Rodeo | 9.21 | |
| Verizon | 8.41 | |
| Coors | 8.40 | |
| Barbie | 7.84 | |
| iHeartRadio Music Awards | 7.71 | |
| Chick-fil-A | 7.08 | |
| Anthropologie | 7.06 | |
| Margaritaville | 6.79 | |
| NBC | 6.70 | |
| Spotify Music | 6.43 | |
| Busch | 6.35 | |
| T.J. Maxx | 6.19 | |
| Bud Light | 6.17 | |
| Pacific Northwest Wonderland | 6.15 | |
| Target | 5.90 | |
| Lollapalooza | 4.82 | |
| Ableton | 4.66 | |
| Steve Madden | 4.60 | |
| Paramount Pictures | 4.59 | |
| Philips | 4.59 | |
| NHL | 4.40 | |
| Showtime | 4.28 | |
| Taco Bell | 4.27 | |
| OLD NAVY | 4.23 | |
| Airbnb | 4.12 | |
| Budweiser | 4.12 | |
| Urban Outfitters | 4.09 | |
| American Eagle | 4.08 | |
| Kickstarter | 3.92 | |
| ESPN | 3.91 | |
| Coachella | 3.90 | |
| Jack Daniels | 3.89 | |
| Holden | 3.75 | |
| Guinness | 3.72 | |
| Walmart | 3.69 | |
| Carhartt | 3.69 | |
| Lululemon Athletica | 3.61 | |
| PetSmart | 3.61 | |
| Amway | 3.59 |
Official Profiles
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LoginArtist: The Brummies
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
