The Brook & The Bluff
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
97,070
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:12:49 UTC
Genres
Biography
The Brook & The Bluff keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, PHILIPPINES, BRAZIL. The composition is heavily male (65%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 3,539 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Warby Parker, Madewell, Chick-fil-A supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 97,070 · Engagements 2,218 · Rate 2.3% Posts 1,425 · Views 5,036 · Avg Likes 2,181 · Avg Comments 56 · Avg Views 5,036 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 32% 35-44: 7% 13-17: 6% |
Largest: 18-24 (51%); next: 25-34 (32%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (56%) PHILIPPINES (6%) BRAZIL (5%) CANADA (5%) INDONESIA (2%) |
Top regions: UNITED STATES (56%), PHILIPPINES (6%), BRAZIL (5%) |
| Platform Engagement | Instagram: 1,775 avg likes/post · Tiktok: 3,539 avg views/post · Youtube: 1,497 avg views/post | Best reach: Tiktok 3,539 avg views; best engagement: Instagram 1,775 avg likes |
Top Brand Affinities
Warby Parker
Madewell
Chick-fil-A
Kroger
Verizon
Free People
Publix
Philips
Amazon Music
Busch
Anthropologie
Glossier
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 22.52 | |
| Madewell | 20.64 | |
| Chick-fil-A | 16.01 | |
| Kroger | 14.82 | |
| Verizon | 13.04 | |
| Free People | 13.02 | |
| Publix | 12.10 | |
| Philips | 9.67 | |
| Amazon Music | 8.77 | |
| Busch | 8.48 | |
| Anthropologie | 8.38 | |
| Glossier | 7.84 | |
| Coors | 7.18 | |
| Taco Bell | 7.08 | |
| Lollapalooza | 7.00 | |
| Margaritaville | 6.47 | |
| Innisfree | 6.34 | |
| Spotify Music | 5.94 | |
| Urban Outfitters | 5.91 | |
| American Eagle | 5.50 | |
| Target | 5.46 | |
| Gillette | 5.40 | |
| Showtime | 5.27 | |
| Kickstarter | 5.25 | |
| Walgreens | 5.05 | |
| NBC | 5.03 | |
| Ableton | 4.89 | |
| OLD NAVY | 4.76 | |
| Amway | 4.56 | |
| Airbnb | 4.47 | |
| Lululemon Athletica | 4.31 | |
| FedEx | 4.29 | |
| Gatorade | 4.09 | |
| Carhartt | 4.00 | |
| Walmart | 3.88 | |
| Chipotle Mexican Grill | 3.83 | |
| Coachella | 3.81 | |
| Kodak | 3.79 | |
| Holden | 3.74 | |
| ESPN | 3.73 | |
| Chrysler | 3.72 | |
| Paramount Pictures | 3.61 | |
| The Olympic Games | 3.37 | |
| Polaroid | 3.32 | |
| Heinz | 3.30 | |
| Emporium | 3.28 | |
| Abercrombie & Fitch | 2.99 | |
| Cadillac | 2.92 | |
| SoundCloud | 2.68 | |
| Guinness | 2.65 |
Official Profiles
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LoginArtist: The Brook & The Bluff
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
