The Brilliance

The Brilliance — pop artist from US.

The Brilliance is a musical project born out of our lifelong friendship. It has been a way for us to explore our deepest questions about life, love, and loss.…

Influence: 50.18% Fanbase: 24.63% Trending: 62.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 26.72% • Very Strong

As of 2025-09-09

28,381

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:20 UTC

Genres

popindiecousticachristian popspiritualschristiandeep ccmambient worshiproots worshipchristian uplift

Biography

The Brilliance is a musical project born out of our lifelong friendship. It has been a way for us to explore our deepest questions about life, love, and loss. Just like you, we are doing our best to grow and evolve. Thank you for joining us on this journey!

We’d love to hear from you sometime.

John and David

Top Brand Affinities

Report Date: 2025-09-09

The Brilliance performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, CANADA. Audience composition is male-leaning (54%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 10,265 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Warby Parker, MOOG, Aeropress, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Brilliance is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Brilliance score 1.68% — Moderate bucket.

Brand: Warby ParkerBrand: MOOGBrand: Aeropress

Followers:28,381

Engagements:478

Rate:1.7%

Posts:67

Avg Likes:466

Avg Comments:28

Avg Views:10,265

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,381 · Engagements 478 · Rate 1.7% Posts 67 · Views 10,265 · Avg Likes 466 · Avg Comments 28 · Avg Views 10,265	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 35% 35-44: 12% 45-64: 7%	Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (39%) BRAZIL (22%) CANADA (5%) UNITED KINGDOM (4%) MEXICO (3%)	Top regions: UNITED STATES (39%), BRAZIL (22%), CANADA (5%)
Platform Engagement	Instagram: 222 avg likes/post · Youtube: 10,265 avg views/post	Best reach: Youtube 10,265 avg views; best engagement: Youtube 244 avg likes

Top Brand Affinities

Warby Parker

Score: 26.72

MOOG

Score: 20.22

Aeropress

Score: 18.72

Kickstarter

Score: 13.42

Amazon Music

Score: 12.01

Pro Tools

Score: 11.40

Chick-fil-A

Score: 10.04

Sennheiser

Score: 9.93

Ableton

Score: 9.69

Madewell

Score: 9.04

Pacific Northwest Wonderland

Score: 7.88

TOMS

Score: 7.82

Brand	Category	Score
Warby Parker		26.72
MOOG		20.22
Aeropress		18.72
Kickstarter		13.42
Amazon Music		12.01
Pro Tools		11.40
Chick-fil-A		10.04
Sennheiser		9.93
Ableton		9.69
Madewell		9.04
Pacific Northwest Wonderland		7.88
TOMS		7.82
Kroger		7.42
Unsplash		7.32
Spotify Music		7.26
J.Crew		7.10
Anthropologie		6.22
Free People		5.79
Publix		5.52
Airbnb		5.50
Target		5.42
The Home Depot		4.91
WWE		4.65
NBC		4.63
Verizon		4.58
Coors		4.57
Costco		4.52
Showtime		4.51
Paramount Pictures		4.23
Urban Outfitters		4.13
Leica		3.83
OLD NAVY		3.81
FedEx		3.80
Taco Bell		3.78
Oculus		3.76
Summit Entertainment		3.63
Bethesda Softworks		3.52
Busch		3.38
NORDSTROM		3.36
The Olympic Games		3.33
Chipotle Mexican Grill		3.31
Amazon		3.13
Walmart		3.05
Emporium		3.01
ESPN		2.84
Lululemon Athletica		2.79
Pixar		2.72
Fujifilm		2.71
SoundCloud		2.55
Kodak		2.54