The Bright Light Social Hour
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
19,172
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:29 UTC
Genres
Biography
Mood-punk/Cozmic soul/Austin, TX
The Bright Light Social Hour is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, MEXICO, CANADA. The audience is heavily male (74%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (213 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, MOOG, Ampeg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,172 · Engagements 132 · Rate 0.7% Posts 1,977 · Views 213 · Avg Likes 136 · Avg Comments 5 · Avg Views 213 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 35% 35-44: 15% 45-64: 8% |
Largest: 25-34 (39%); next: 18-24 (35%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (53%) MEXICO (8%) CANADA (6%) BRAZIL (4%) INDIA (4%) |
Top regions: UNITED STATES (53%), MEXICO (8%), CANADA (6%) |
| Platform Engagement | Instagram: 128 avg likes/post · Youtube: 213 avg views/post | Best reach: Youtube 213 avg views; best engagement: Instagram 128 avg likes |
Top Brand Affinities
Live Nation
MOOG
Ampeg
Akg
Akai
Pro Tools
Paramount Pictures
Sennheiser
Amazon Music
Ableton
Coors
Houston Livestock Show and Rodeo
| Brand | Category | Score |
|---|---|---|
| Live Nation | 47.56 | |
| MOOG | 45.99 | |
| Ampeg | 43.02 | |
| Akg | 18.37 | |
| Akai | 17.05 | |
| Pro Tools | 15.27 | |
| Paramount Pictures | 12.83 | |
| Sennheiser | 12.47 | |
| Amazon Music | 11.22 | |
| Ableton | 10.85 | |
| Coors | 9.72 | |
| Houston Livestock Show and Rodeo | 9.07 | |
| Lollapalooza | 8.10 | |
| Spotify Music | 8.05 | |
| Jameson | 7.73 | |
| Kickstarter | 7.40 | |
| Pacific Northwest Wonderland | 6.64 | |
| Verizon | 6.53 | |
| Pilsner Urquell | 5.75 | |
| Publix | 5.49 | |
| Kroger | 5.38 | |
| Comedy Central | 5.03 | |
| Free People | 5.03 | |
| Margaritaville | 4.94 | |
| SoundCloud | 4.71 | |
| Coachella | 4.70 | |
| Airbnb | 4.52 | |
| Kodak | 4.32 | |
| iHeartRadio Music Awards | 4.31 | |
| Bud Light | 4.24 | |
| Nixon | 4.24 | |
| Showtime | 4.05 | |
| Taco Bell | 3.97 | |
| ESPN | 3.92 | |
| CNN | 3.91 | |
| NHL | 3.80 | |
| MTV | 3.79 | |
| Cadillac | 3.75 | |
| Beats Electronics | 3.69 | |
| NORDSTROM | 3.67 | |
| Summit Entertainment | 3.64 | |
| Budweiser | 3.60 | |
| Polaroid | 3.47 | |
| Busch | 3.47 | |
| Columbia Pictures | 3.45 | |
| Mulberry | 3.06 | |
| Jack Daniels | 2.99 | |
| Fujifilm | 2.94 | |
| NBC | 2.91 | |
| Emporium | 2.91 |
Official Profiles
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LoginArtist: The Bright Light Social Hour
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
