The Bravery
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
19,388
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-29 13:51:16 UTC
Genres
Biography
The band originally began as the recording project of two school friends, singer/songwriter Sam Endicott and keyboardist John Conway, after they moved to New York City in the early ‘00s. The first album was recorded in their bedrooms, after which an ad was placed on Craigslist looking for band members to play the material live. Guitarist Michael Zakarin responded, and brought with him best friend Michael Hindert who was assigned the bass. Drummer Anthony Burulcich was met through mutual friends.
The newly-assembled band played their first show at the Stinger Club in Brooklyn, and word-of-mouth quickly led to regular performances in NYC and Boston, followed by a residency at Arlene’s Grocery in the Lower East Side of Manhattan. The band self-promoted by handing out CDs and postering the Lower East Side and Brooklyn.
As an unsigned band, An Honest Mistake started getting radio airplay on Zane Lowe’s Radio One show in the UK as well as Live 105 in San Francisco and WFNX in Boston.
In 2015 the band announced that they were on indefinite hiatus.
The Bravery reliably reaches 18-24 & 25-34 audiences in UNITED STATES, MEXICO, BRAZIL. The base is heavily male (64%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (534,897 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,388 · Engagements 3,887 · Rate 20.0% Posts 14 · Views 534,897 · Avg Likes 3,629 · Avg Comments 453 · Avg Views 534,897 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 40% 35-44: 9% 13-17: 3% |
Largest: 18-24 (45%); next: 25-34 (40%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (30%) MEXICO (16%) BRAZIL (12%) CANADA (4%) PERU (4%) |
Top regions: UNITED STATES (30%), MEXICO (16%), BRAZIL (12%) |
| Platform Engagement | Youtube: 534,897 avg views/post | Best reach: Youtube 534,897 avg views; best engagement: Youtube 3,629 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















