The Bottle Rockets
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-11-14
3,579
Social Media Followers
As of 2025-11-14
00:00:00
Hours Airplay
2025-12-29 11:04:49 UTC
Genres
Biography
Back in a time when the critical language and resulting idioms for mixing underground rock with country was in its infancy, The Bottle Rockets were fearlessly - & quite loudly - playing rootsy weepers alongside howling rave ups. The band's longtime lineup consists of Brian Henneman, Mark Ortmann, John Horton, Keith Voegele.
Recorded in St. Louis at Sawhorse Studios, engineered by Mario Viele & produced by Eric “Roscoe” Ambel, the bands’ 13th album Bit Logic has them looking at their unique stylistic blend through a different lens. While one of the group's earmarks is constructing blue-collar anthems, Bit Logic is focused on how change & adaptation affects the bigger picture. The album is the simple meeting the complex, traditional meeting modern, stick-to-your-guns resoluteness meeting adaptation.
Until every regular guy gets a fair shake, the songs and sentiments of the Bottle Rockets will never get stale. The band, their sound, & their message goes beyond a time, place, fad. The Bottle Rockets are true folk music, albeit it with beards, biker wallets & a lot more muscle.
The Bottle Rockets resonates with 45-64 & 35-44 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (76%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 268 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Marshall, Live Nation maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,579 · Engagements 268 · Rate 7.5% Posts 175 · Views 0 · Avg Likes 268 · Avg Comments 8 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 48% 35-44: 30% 25-34: 15% 18-24: 5% |
Largest: 45-64 (48%); next: 35-44 (30%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (90%) CANADA (2%) UNITED KINGDOM (1%) SPAIN (1%) SWEDEN (1%) |
Top regions: UNITED STATES (90%), CANADA (2%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 268 avg likes/post | best engagement: Instagram 268 avg likes |
Top Brand Affinities
Ampeg
Marshall
Live Nation
Miller Lite
Sennheiser
Southwest Airlines
Nixon
Busch
Amazon Music
Jim Beam
FOX
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Ampeg | 57.47 | |
| Marshall | 50.54 | |
| Live Nation | 22.46 | |
| Miller Lite | 17.85 | |
| Sennheiser | 17.36 | |
| Southwest Airlines | 16.61 | |
| Nixon | 14.05 | |
| Busch | 13.03 | |
| Amazon Music | 12.41 | |
| Jim Beam | 9.72 | |
| FOX | 9.48 | |
| Pro Tools | 9.40 | |
| Houston Livestock Show and Rodeo | 8.98 | |
| Quaker Foods and Snacks | 8.79 | |
| Alden | 8.76 | |
| Applebee's | 8.30 | |
| iHeartRadio Music Awards | 8.28 | |
| Spotify Music | 8.25 | |
| Pontiac | 8.03 | |
| Kroger | 7.66 | |
| Jameson | 7.66 | |
| Budweiser | 7.53 | |
| Cadillac | 7.48 | |
| Bud Light | 7.20 | |
| Pilsner Urquell | 7.13 | |
| Paramount Pictures | 6.72 | |
| Verizon | 6.52 | |
| NHL | 6.11 | |
| Kickstarter | 6.07 | |
| Clarks | 5.86 | |
| Holden | 5.82 | |
| Coors | 5.81 | |
| Bethesda Softworks | 5.74 | |
| Lollapalooza | 5.70 | |
| FedEx | 5.43 | |
| Walgreens | 5.25 | |
| NBC | 4.95 | |
| Ableton | 4.77 | |
| Heinz | 4.75 | |
| Gillette | 4.67 | |
| Margaritaville | 4.58 | |
| Harley-Davidson | 4.56 | |
| Taco Bell | 4.54 | |
| Pixar | 4.50 | |
| Hurley | 4.50 | |
| Emporium | 4.46 | |
| CNN | 4.43 | |
| Showtime | 4.25 | |
| Guinness | 3.89 | |
| Oculus | 3.87 |
Official Profiles
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LoginArtist: The Bottle Rockets
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 113,385
| PLATFORM | TOTAL | % | |
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69,168 | 61.00% |
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44,217 | 39.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















