The Boomtown Rats
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
40,280
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:04:56 UTC
Genres
Biography
The Boomtown Rats were formed in Dun Laoghaire, near Dublin, in 1975 by Geldof, a former journalist, along with Johnnie Fingers (keyboards), Gerry Cott (guitar), Garry Roberts (lead guitar), Pete Briquette (bass), and Simon Crowe (drums). Originally a pub rock band, they took their name from Woody Guthrie's novel Bound for Glory. The group moved to London in October 1976 and became associated with the punk and new wave movements. Signing to Ensign Records, they released their debut single, "Lookin' After No. 1," in August 1977. It was the first of nine straight singles to make the U.K. Top 40.
Their debut album, The Boomtown Rats, was released in September 1977 on Ensign in the U.K. and on Mercury in the U.S. Their second album, Tonic for the Troops, appeared in June 1978 in the U.K., along with their first U.K. Top Ten hit, "Like Clockwork." In the fall, the album's "Rat Trap" hit number one. A Tonic for the Troops was released in the U.S. on Columbia in February 1979 with two tracks from The Boomtown Rats substituted for tracks on the U.K. version.
The band's second straight U.K. number one came in the summer of 1979 with "I Don't Like Mondays," a song inspired by a California teenager who had gone on a killing spree and glibly justified her action with the title line. It appeared on the group's third album, The Fine Art of Surfacing, released in October 1979, and subsequently became the band's only U.S. singles chart entry. The album also contained their next U.K. Top Ten hit, "Someone's Looking at You."
The Boomtown Rats released their final U.K. Top Ten hit, "Banana Republic," in November 1980, followed by their fourth album, Mondo Bongo, in January 1981. At this point, guitarist Gerry Cott left the group, and they continued as a quintet. Their fifth album, V Deep, was released in the U.K. in February 1982. In the U.S., Columbia initially issued only a four-song EP drawn from the album The Boomtown Rats, finally releasing the full LP in September, when it failed to chart. Also in 1982, Geldof starred in the movie Pink Floyd: The Wall.
Columbia released the six-song compilation Ratrospective in March 1983, but rejected the band's newly recorded sixth album, In the Long Grass, which was released by Ensign in England. In 1984, Geldof and Midge Ure wrote "Do They Know It's Christmas?" and organized the star-studded Band Aid to record it for Ethiopian relief, resulting in the biggest-selling single in U.K. history. Geldof then went on to organize the two Live Aid concerts, held on July 13, 1985, in London and Philadelphia. His increased visibility led to the belated U.S. release of In the Long Grass, but when it failed to chart, the Boomtown Rats were left without a record label. After the group folded in 1986, Geldof launched a solo career with Briquette continuing to collaborate with him, while Crowe and Fingers continued to work on their new project Gung Ho.
In 2005, the band's catalog received the remaster treatment along with a best-of compilation, and in 2013, the Rats officially reunited to tour in support of another anthology, Back to Boomtown: Classic Rats Hits. While Fingers and Cott sat out the reunion, the quartet of Geldof, Roberts, Briquette, and Crowe continued to tour occasionally for the remainder of the decade and eventually returned to the studio as well. Released in early 2020, Citizens of Boomtown was the Rats' seventh studio album and first since 1984. Lead guitarist Garry Roberts died on November 9, 2022, at the age of 72. ~ William Ruhlmann, Rovi
The Boomtown Rats draws 25-34 & 45-64 audiences and holds attention in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The skew is heavily male (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 3,964 avg views per post, with Instagram sustaining the conversation. Audience adjacency to BMG, ITV, Betsey Johnson makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,280 · Engagements 249 · Rate 0.6% Posts 592 · Views 3,964 · Avg Likes 241 · Avg Comments 13 · Avg Views 3,964 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 27% 45-64: 24% 18-24: 23% 35-44: 23% |
Largest: 25-34 (27%); next: 45-64 (24%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED KINGDOM (19%) UNITED STATES (12%) AUSTRALIA (5%) BRAZIL (5%) GERMANY (5%) |
Top regions: UNITED KINGDOM (19%), UNITED STATES (12%), AUSTRALIA (5%) |
| Platform Engagement | Instagram: 127 avg likes/post · Youtube: 3,964 avg views/post | Best reach: Youtube 3,964 avg views; best engagement: Instagram 127 avg likes |
Top Brand Affinities
BMG
ITV
Betsey Johnson
Warner Music
Mixcloud
Live Nation
IndieGoGo
Fred Perry
Stella McCartney
All Saints
Waitrose
Hasselblad
| Brand | Category | Score |
|---|---|---|
| BMG | 378.89 | |
| ITV | 32.55 | |
| Betsey Johnson | 25.91 | |
| Warner Music | 23.09 | |
| Mixcloud | 21.15 | |
| Live Nation | 21.11 | |
| IndieGoGo | 19.20 | |
| Fred Perry | 17.70 | |
| Stella McCartney | 17.07 | |
| All Saints | 15.88 | |
| Waitrose | 15.62 | |
| Hasselblad | 13.78 | |
| Amazon Music | 11.63 | |
| Morrisons | 11.22 | |
| Sainsbury's | 11.18 | |
| Sennheiser | 10.18 | |
| Vauxhall | 8.67 | |
| Pro Tools | 8.60 | |
| Marks & Spencer | 8.53 | |
| MTV | 8.41 | |
| Vivienne Westwood | 8.07 | |
| Tesco | 7.52 | |
| Tate Modern | 7.47 | |
| Guinness | 7.43 | |
| Dr. Martens | 7.13 | |
| Paramount Pictures | 6.45 | |
| Carlsberg | 6.44 | |
| BBC | 6.43 | |
| Columbia Pictures | 6.13 | |
| Selfridges | 5.93 | |
| KARL LAGERFELD | 5.84 | |
| Final Fantasy | 5.57 | |
| Wilton | 5.47 | |
| boohoo | 5.31 | |
| Alexander McQueen | 5.16 | |
| Spotify Music | 5.12 | |
| NBC | 5.01 | |
| NHL | 4.91 | |
| Margaritaville | 4.89 | |
| ALDI | 4.85 | |
| Leica | 4.67 | |
| Jaguar | 4.66 | |
| Holden | 4.50 | |
| Hurley | 4.43 | |
| Pilsner Urquell | 4.42 | |
| Emporium | 4.39 | |
| Budweiser | 4.33 | |
| ASOS | 4.31 | |
| Lollapalooza | 4.22 | |
| Fallout | 4.01 |
Official Profiles
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LoginArtist: The Boomtown Rats
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-01 04:00 UTC | The Boomtown Rats | The Hub At Cillin Hill | Kilkenny, Ireland |















