The Black Skirts
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
383,954
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:51 UTC
Genres
Biography
The Korean rock act The Black Skirts is actually a band of one, Jo Hyu-il, who was born December 5, 1982 in Seoul. After moving to New York City and failing to make it with the band Castel Prayon, he returned home in 2006. He began creating music in his basement without any interest from a recording label. His 2010 debut under The Black Skirts moniker, 201, became a top 10 album and captured the Best Modern Rock Album award at the 2010 Korean Music Awards. One year later he issued his sophomore LP, Don’t You Worry Baby (I’m Only Swimming), which hit number three on the album chart and got him his first charting single with “Love Shine”. He featured on the number 5 smash single “You Look Good” by Verbal Jint that same year. The Black Skirts spent the next four years crafting Team Baby, a three-part album that was issued as the individual albums Hollywood, Everything, and My City of Seoul over 2015 and 2016 with the entire trilogy packaged together in 2017. The single “Everything” became his highest charting song to that point as a solo artist. 2019’s Thirsty climbed as high as 14 on the album chart and earned him his second Best Modern Rock Album award at the 2020 Korean Music Awards. His 2021 EP, Good Luck To You, Girl, Scout! consisted entirely of songs sung in English.
The Black Skirts connects with 18-24 & 25-34 audiences and shows durable traction across SOUTH KOREA, UNITED STATES, INDONESIA. With a heavily female (60%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 433,311 avg views per post; Instagram adds dependable engagement depth. Overlap with GENTLE MONSTER, Casetify, Maison Kitsuné highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Black Skirts moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 383,954 · Engagements 43,267 · Rate 11.3% Posts 228 · Views 433,311 · Avg Likes 42,535 · Avg Comments 1,486 · Avg Views 433,311 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 25% 13-17: 11% 35-44: 3% |
Largest: 18-24 (60%); next: 25-34 (25%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
SOUTH KOREA (40%) UNITED STATES (9%) INDONESIA (8%) PHILIPPINES (5%) THAILAND (4%) |
Top regions: SOUTH KOREA (40%), UNITED STATES (9%), INDONESIA (8%) |
| Platform Engagement | Instagram: 31,112 avg likes/post · Youtube: 433,311 avg views/post | Best reach: Youtube 433,311 avg views; best engagement: Instagram 31,112 avg likes |
Top Brand Affinities
GENTLE MONSTER
Casetify
Maison Kitsuné
Thom Browne
A.P.C.
Summit Entertainment
Maison Margiela
Acne Studios
Arc'teryx
Style Nanda
Tate Modern
Stüssy
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 35.46 | |
| Casetify | 28.67 | |
| Maison Kitsuné | 28.05 | |
| Thom Browne | 20.79 | |
| A.P.C. | 20.22 | |
| Summit Entertainment | 18.06 | |
| Maison Margiela | 16.56 | |
| Acne Studios | 10.64 | |
| Arc'teryx | 10.38 | |
| Style Nanda | 10.33 | |
| Tate Modern | 9.64 | |
| Stüssy | 9.31 | |
| Paul Smith | 8.34 | |
| Shake Shack | 7.62 | |
| Champion | 7.34 | |
| Stone Island | 7.11 | |
| Vivienne Westwood | 7.02 | |
| Leica | 6.46 | |
| JACQUEMUS | 6.32 | |
| Carhartt | 6.30 | |
| Miu Miu | 5.91 | |
| Alexander McQueen | 5.40 | |
| Hyundai | 5.25 | |
| Haribo | 5.00 | |
| Kodak | 4.92 | |
| UGG | 4.74 | |
| Fujifilm | 4.40 | |
| Dr. Martens | 4.11 | |
| Polo Ralph Lauren | 4.08 | |
| New Balance | 3.66 | |
| UNIQLO | 3.63 | |
| LG Group | 3.51 | |
| Gundam | 3.36 | |
| Supreme | 3.31 | |
| Marc Jacobs | 3.17 | |
| Snoopy And The Peanuts Gang | 3.04 | |
| Lush | 3.01 | |
| Calvin Klein | 2.83 | |
| Fila | 2.74 | |
| Converse | 2.46 | |
| SoundCloud | 2.42 | |
| ASICS | 2.30 | |
| Vans | 2.28 | |
| IKEA | 2.27 | |
| Yves Saint Laurent | 2.17 | |
| Pixar | 2.09 | |
| The North Face | 2.04 | |
| Hermès | 1.99 | |
| Forever 21 | 1.97 | |
| Airbnb | 1.97 |
Official Profiles
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LoginArtist: The Black Skirts
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
