The Big Moon

The Big Moon

Country: GB

Influence: 53.59% Fanbase: 32.79% Trending: 63.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.63% • Very Strong

As of 2025-09-09

116,943

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:40:20 UTC

Genres

poplondon indieindie poprockenglish indie rockrockpop rockalternativealternativeindie rock

Biography

The last time you heard The Big Moon was welcoming the release of their dazzling second album, Walking Like We Do, back in January 2020, when life was very different. That was a coming of age record, with bold songs for Saturday nights and sad songs for Sunday mornings. So much has changed and continues to change. And in this world of constant change, we yearn for something familiar. Thankfully, we can continue to rely on the unique, jubilant, unassailable bond that sews this brilliant London band together.

Like so many records landing in store and on streaming services right now, their forthcoming record Here Is Everything was conceived during the weight and worry of lockdown in a pandemic. Lives became seismically different, whilst every day a carbon copy of the last. So, whilst Covid pulled the duvet tightly up over our heads, it was also the unlikely backdrop to welcoming new life. Vocalist Juliette Jackson might have started lockdown teaching fans how to play guitar on Zoom to help pay the rent, but she ended it as mother to a super little human being.

Here is Everything documents the arrival of that baby in real time, and the simultaneous arrival of a new mother, full of excitement and fear. Meanwhile, the rest of the band doubled-down in the studio, taking Jules’ embryonic song frameworks and stepping forward as one, revelling in an innate, giddy togetherness and with a clutch of genuinely fantastic tunes.

The Big Moon Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Big Moon resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a male-leaning (55%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (227,947 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Live Nation, MOOG, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Big Moon score 5.90%Very Strong bucket.
Brand: Live NationBrand: MOOGBrand: Mixcloud
Followers:116,943
Engagements:6,904
Rate:5.9%
Posts:1,492
Views:228,977
Avg Likes:6,643
Avg Comments:278
Avg Views:228,977

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 116,943 · Engagements 6,904 · Rate 5.9%
Posts 1,492 · Views 228,977 · Avg Likes 6,643 · Avg Comments 278 · Avg Views 228,977
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 34%
35-44: 11%
45-64: 6%
Largest: 18-24 (44%); next: 25-34 (34%)
Gender Split Female: 45%
Male: 55%
Non-binary/Other: 0%
Skews male (55%)
Top Countries UNITED STATES (21%)
UNITED KINGDOM (11%)
BRAZIL (9%)
MEXICO (5%)
INDIA (3%)
Top regions: UNITED STATES (21%), UNITED KINGDOM (11%), BRAZIL (9%)
Platform Engagement Instagram: 1,729 avg likes/post · Tiktok: 1,030 avg views/post · Youtube: 227,947 avg views/post Best reach: Youtube 227,947 avg views; best engagement: Youtube 4,847 avg likes

Top Brand Affinities

Live Nation
Score: 20.63
MOOG
Score: 16.45
Mixcloud
Score: 15.86
Tate Modern
Score: 15.60
Fred Perry
Score: 14.89
Waitrose
Score: 12.80
Eurostar
Score: 12.58
Morrisons
Score: 12.56
Sainsbury's
Score: 11.97
Dr. Martens
Score: 10.69
Vauxhall
Score: 10.66
Sennheiser
Score: 9.62
Brand Category Score
Live Nation 20.63
MOOG 16.45
Mixcloud 15.86
Tate Modern 15.60
Fred Perry 14.89
Waitrose 12.80
Eurostar 12.58
Morrisons 12.56
Sainsbury's 11.97
Dr. Martens 10.69
Vauxhall 10.66
Sennheiser 9.62
Amazon Music 8.75
Tesco 7.43
Marks & Spencer 7.42
BBC 7.37
Guinness 7.17
Spotify Music 7.17
Ableton 7.15
Carlsberg 6.64
Topshop 6.41
Vivienne Westwood 6.20
Selfridges 6.07
Polaroid 5.33
Kodak 5.19
ASOS 5.10
Lollapalooza 5.00
Showtime 4.87
SoundCloud 4.83
Lush 4.40
Urban Outfitters 4.26
Fujifilm 3.69
Cadbury 3.61
Sunnies Studios 3.58
Tinder 3.36
Leica 3.29
MTV 3.23
Columbia Pictures 3.22
Coachella 3.10
Emporium 3.05
Harrods 3.05
Aperol 3.04
Olympus 2.94
Primark 2.91
Warner Bros 2.82
Baileys 2.61
Airbnb 2.45
Carhartt 2.26
Vogue 2.06
Star Wars 1.90

Official Profiles

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Artist: The Big Moon

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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