The Beths
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
44,260
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-27 06:17:32 UTC
Genres
Biography
The third LP from the New Zealand quartet houses 12 jewels of tight, guitar-heavy songs that worm their way into your head, an incandescent collision of power-pop and skuzz. The album’s title track “Expert In A Dying Field” introduces the thesis for the record: “How does it feel to be an expert in a dying field? How do you know it’s over when you can’t let go?” Stokes asks. “Love is learned over time ‘til you’re an expert in a dying field.”
'Expert In A Dying Field' (Deluxe) is out now: thebeths.lnk.to/thebethsdeluxe
The Beths maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, NEW ZEALAND. The audience leans heavily male (79%), so brand cues around style and status perform well. The clearest reach is on Youtube with 4,293 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 44,260 · Engagements 516 · Rate 1.2% Posts 128 · Views 5,681 · Avg Likes 475 · Avg Comments 22 · Avg Views 5,681 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 32% 35-44: 17% 45-64: 11% |
Largest: 25-34 (36%); next: 18-24 (32%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (47%) UNITED KINGDOM (11%) NEW ZEALAND (7%) CANADA (5%) AUSTRALIA (5%) |
Top regions: UNITED STATES (47%), UNITED KINGDOM (11%), NEW ZEALAND (7%) |
| Platform Engagement | Tiktok: 1,388 avg views/post · Youtube: 4,293 avg views/post | Best reach: Youtube 4,293 avg views; best engagement: Youtube 340 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-24 08:00 UTC | The Beths | WWW X | Shibuya, Japan | — |
| 2026-02-25 03:00 UTC | The Beths | WWW | Shibuya, Japan | |
| 2026-02-25 08:00 UTC | The Beths | Meta Valley | Osaka, Japan | |
| 2026-02-26 03:00 UTC | The Beths | Yogibo META VALLEY | Osaka, Japan | |
| 2026-04-18 02:00 UTC | The Beths | The Gov | Adelaide, Australia |
