The Beta Band

The Beta Band

Country: GB

Influence: 57.22% Fanbase: 39.80% Trending: 65.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 85.85% • Very Strong

As of 2025-09-09

17,932

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:39 UTC

Genres

popscottish indiealternativealternative rockindie rockalternativeeuropeanbritpop

Biography

Their sound veering from post-grunge balladry to funk and ambient breakbeat to Madchester acid house, the Beta Band emerged on the British scene as (nominally) a pop group with few similarities to any other act going. Formed around three friends originally from Edinburgh -- vocalist Steve Mason, drummer Robin Jones, and DJ/sampler John Maclean -- the group later drafted bassist Richard Greentree. Scant months after forming, the Beta Band added a formidable ally in gaining exposure: manager Brian Cannon, the designer responsible for virtually every Oasis sleeve released to that point. The group's first EP, 1997's Champion Versions, featured mixing by the Verve's Nick McCabe. Two additional EPs followed in early 1998, The Patty Patty Sound and Los Amigos del Beta Bandidos. After collecting all three EPs on an album, the Beta Band began recording for their proper debut, a self-titled effort released in 1999. While prepping for the release of their sophomore effort, Hot Shots II, in summer 2001, the Beta Band scored the opening slot on Radiohead's monumental summer tour of the United States. Initial recordings for their next LP began around the same time; after self-producing the record and subsequently passing it over to Nigel Godrich for a final mix, the group released Heroes to Zeros in spring 2004. Just a few months later, the Beta Band announced they would disband at the end of 2004, citing the frustration of much critical praise but no commercial impact. The Best of the Beta Band -- a two-disc package containing one of their last performances -- was released in 2005. Mason went on to release material as King Biscuit Time (which had actually debuted in 1998), Black Affair, and his own name. ~ John Bush, Rovi

The Beta Band Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Beta Band builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, UNITED KINGDOM, MEXICO. With a heavily male (75%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (665 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Royal Mail, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Beta Band score 3.13%Very Strong bucket.
Brand: MixcloudBrand: Royal MailBrand: MOOG
Followers:17,932
Engagements:561
Rate:3.1%
Posts:69
Views:665
Avg Likes:554
Avg Comments:19
Avg Views:665

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 17,932 · Engagements 561 · Rate 3.1%
Posts 69 · Views 665 · Avg Likes 554 · Avg Comments 19 · Avg Views 665
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 38%
35-44: 27%
18-24: 22%
45-64: 10%
Largest: 25-34 (38%); next: 35-44 (27%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (28%)
UNITED KINGDOM (25%)
MEXICO (8%)
CANADA (3%)
GREECE (3%)
Top regions: UNITED STATES (28%), UNITED KINGDOM (25%), MEXICO (8%)
Platform Engagement Instagram: 476 avg likes/post · Youtube: 665 avg views/post Best reach: Youtube 665 avg views; best engagement: Instagram 476 avg likes

Top Brand Affinities

Mixcloud
Score: 85.85
Royal Mail
Score: 40.96
MOOG
Score: 40.59
Barbour
Score: 35.89
Tate Modern
Score: 30.74
Ampeg
Score: 27.04
Fred Perry
Score: 26.73
Marshall
Score: 22.70
Fjallraven
Score: 19.51
Waitrose
Score: 17.36
Umbro
Score: 16.60
Eurostar
Score: 14.37
Brand Category Score
Mixcloud 85.85
Royal Mail 40.96
MOOG 40.59
Barbour 35.89
Tate Modern 30.74
Ampeg 27.04
Fred Perry 26.73
Marshall 22.70
Fjallraven 19.51
Waitrose 17.36
Umbro 16.60
Eurostar 14.37
Vauxhall 14.22
Deliveroo 14.01
Morrisons 13.30
Diadora 13.05
Akai 12.92
Clarks 12.87
Kickstarter 11.10
Sainsbury's 10.47
Amazon Music 9.08
Woolworths 8.89
Tesco 8.80
Selfridges 8.75
BBC 8.64
Carlsberg 8.21
Marks & Spencer 8.07
Rapha 8.07
DeLorean Motor Company 7.64
Stone Island 7.41
Spotify Music 7.20
Ableton 6.54
Guinness 6.14
KARL LAGERFELD 6.05
Pilsner Urquell 5.22
Emporium 5.14
SoundCloud 4.89
Stüssy 4.88
Columbia Pictures 4.88
Warner Bros 4.86
Dr. Martens 4.80
Martini 4.41
Paramount Pictures 4.27
Comedy Central 4.26
Oculus 4.25
Holden 4.22
Bethesda Softworks 4.20
ALDI 4.20
Fallout 4.09
MTV 3.96

Official Profiles

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Artist: The Beta Band

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Beta Band today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-25)

Total: 350,745

PLATFORM TOTAL %
Spotify Spotify 350,745 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

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