The Beautiful Girls

The Beautiful Girls

Country: AU

Influence: 54.29% Fanbase: 37.07% Trending: 62.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

1,320

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-30 15:09:14 UTC

Genres

alternativealternativereggaereggae rockaustralian reggae fusionreggaeroots reggae

Biography

‘The Beautiful Girls’ is the artist name for Mat McHugh, an Australian musician who has built a sizeable fanbase around the World through old fashioned word-of-mouth and musical / lyrical integrity.
Raised in Sydney, by the beach, his music is a mix of bass heavy rhythms with elements of dub, folk, soul, jazz, hip hop and lightning bolts.
Beginning by playing generator powered guerrilla shows at their local skate park the act has gone on to achieve huge success in the music industry. ARIA nominated, APRA nominated, mutliple number 1 independent albums, 5 certified Gold records, over 400 thousand albums sold ( all completely independently ), over 75 million streams and numerous awards and nominations in it's home country.
The Beautiful Girls Musical Collective has toured all over the planet since their inception, constantly selling out shows Worldwide, as well as appearing on some of the World's biggest Festival stages such as Fuji Rock, Bonnaroo, Byron Bay Bluesfest, Splendour in the Grass, Rothbury, Newquay Boardmasters and the Hurricane/Southside Festivals in Germany as well as many others ...

The Beautiful Girls Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Beautiful Girls speaks to 25-34 & 18-24 audiences with measurable traction in key English-speaking markets. Composition is heavily male (63%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (4,822 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Beautiful Girls score 1.59%Moderate bucket.
Followers:1,320
Engagements:21
Rate:1.6%
Posts:13
Views:4,822
Avg Likes:19
Avg Comments:1
Avg Views:4,822

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,320 · Engagements 21 · Rate 1.6%
Posts 13 · Views 4,822 · Avg Likes 19 · Avg Comments 1 · Avg Views 4,822
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 33%
35-44: 17%
45-64: 6%
Largest: 25-34 (44%); next: 18-24 (33%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries No country breakdown.
Platform Engagement Youtube: 4,822 avg views/post Best reach: Youtube 4,822 avg views; best engagement: Youtube 19 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: The Beautiful Girls

Date Range: 2025-12-30 → 2025-12-30
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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