The Beatles Brand Affinity ranks highest Movistar at 4.45% . Very Strong. Score DMDB 85.06% | Fanbase 86.82%

The Beatles — rock artist from GB.

The Beatles were a British band that formed in Liverpool in March 1957 and recorded together for a little over seven years, releasing thirteen albums and…

The Beatles

Superstar

Country: GB | Artist ID: 11e81bc0-4f53-f948-be63-a0369fe50396

Find Artist

Genres

rockrockclassic rockpsychedelic rockbeatlesquebritish invasionmerseybeatpop rock

Influential: 85.06% Fanbase: 86.82% Trending: 84.18%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 4.45% • Very Strong

As of 2025-09-10

16,281,113

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 85.06% | Fanbase 86.82% | Trending 84.18% | CAREER STAGE: SUPERSTAR

Biography

The Beatles were a British band that formed in Liverpool in March 1957 and recorded together for a little over seven years, releasing thirteen albums and numerous singles between October 1962 and May 1970. Their music has had a lasting impact on generations of musicians, songwriters, and producers. The group's commercial success is unparalleled, with their catalogue being the best-selling in history. The Beatles' innovative approach to songwriting and studio recording techniques set them apart as trailblazers in the music industry.

Led by John Lennon, Paul McCartney, George Harrison, and Ringo Starr, The Beatles' journey began with their humble beginnings as The Quarry Men in Liverpool. Their collaboration with producer George Martin and the engineers at Abbey Road Studios pushed the boundaries of popular music creation. The band's diverse musical styles and innovative compositions, showcased in albums like "Sgt. Pepper's Lonely Hearts Club Band" and "Abbey Road," solidified their status as one of the most influential and iconic groups in music history.

Report Date: 2025-09-10

The Beatles commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. With a heavily male (65%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (242,400 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Movistar, Ableton, Lollapalooza points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Beatles score 0.68% — Low bucket.

Brand: MovistarBrand: AbletonBrand: Lollapalooza

Followers:16,281,113

Engagements:110,547

Rate:0.7%

Posts:2,518

Avg Likes:104,889

Avg Comments:753

Avg Views:335,494

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,281,113 · Engagements 110,547 · Rate 0.7% Posts 2,518 · Views 335,494 · Avg Likes 104,889 · Avg Comments 753 · Avg Views 335,494	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 30% 35-44: 13% 45-64: 11%	Largest: 18-24 (41%); next: 25-34 (30%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (19%) BRAZIL (10%) MEXICO (8%) INDONESIA (7%) ARGENTINA (5%)	Top regions: UNITED STATES (19%), BRAZIL (10%), MEXICO (8%)
Platform Engagement	Instagram: 75,422 avg likes/post · Tiktok: 242,400 avg views/post · Youtube: 93,094 avg views/post	Best reach: Tiktok 242,400 avg views; best engagement: Instagram 75,422 avg likes

Top Brand Affinities

Movistar

Score: 4.45

Ableton

Score: 4.45

Lollapalooza

Score: 3.74

Comedy Central

Score: 3.31

Spotify Music

Score: 3.16

Nokia

Score: 3.03

Columbia Pictures

Score: 3.01

Snoopy And The Peanuts Gang

Score: 2.94

Dr. Martens

Score: 2.75

MTV

Score: 2.61

Warner Bros

Score: 2.59

NHL

Score: 2.58

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Movistar		4.45
Ableton		4.45
Lollapalooza		3.74
Comedy Central		3.31
Spotify Music		3.16
Nokia		3.03
Columbia Pictures		3.01
Snoopy And The Peanuts Gang		2.94
Dr. Martens		2.75
MTV		2.61
Warner Bros		2.59
NHL		2.58
Paramount Pictures		2.38
Polaroid		2.31
Kodak		2.30
Jack Daniels		2.21
BBC		2.14
Star Wars		2.11
Budweiser		2.01
Guinness		1.94
HBO		1.93
Pixar		1.84
Cafecito		1.82
Beats Electronics		1.75
Chrysler		1.63
Converse		1.61
SoundCloud		1.61
Marvel		1.57
Nintendo		1.53
DC Entertainment		1.53
Universal		1.50
Pepsi		1.49
musical.ly		1.47
Vans		1.46
Fujifilm		1.39
Fiat		1.33
Marvel Entertainment		1.32
Lego		1.29
Coachella		1.26
National Geographic		1.25
Yamaha		1.24
Los Angeles Lakers		1.21
NFL		1.20
Coca-Cola		1.16
Grand Theft Auto		1.15
NBA		1.15
Call of Duty		1.14
Ferrari		1.12
Pokemon Go		1.08
Activision Blizzard		1.07