The Beach Boys
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
1,003,895
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
Updated 2025-10-03 18:50:16 UTC
Genres
Scores
Biography
Boasting over 100 million records sold worldwide, The Beach Boys are among the most successful and revered bands in history. Their impact extends beyond their impressive commercial achievements, with over 80 charting songs, including 36 in the US Top 40 and 4 Billboard Hot 100 number ones. Their influence spans genres and generations, inspiring countless artists and earning accolades such as Rolling Stone's ranking of "Pet Sounds" as the second greatest album of all time. Inducted into the Rock & Roll Hall of Fame in 1988 and recipients of The Recording Academy's Lifetime Achievement GRAMMY Award®, The Beach Boys remain a cherished cultural icon both in America and globally.
The Beach Boys is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (26,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Lucasfilm, Amazon Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,003,895 · Engagements 5,440 · Rate 0.5% Posts 1,305 · Views 33,765 · Avg Likes 5,290 · Avg Comments 104 · Avg Views 33,765 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 18-24: 30% 45-64: 18% 35-44: 17% |
Largest: 25-34 (30%); next: 18-24 (30%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (42%) BRAZIL (7%) UNITED KINGDOM (6%) NIGERIA (4%) ARGENTINA (4%) |
Top regions: UNITED STATES (42%), BRAZIL (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 3,856 avg likes/post · Tiktok: 26,000 avg views/post · Youtube: 7,765 avg views/post | Best reach: Tiktok 26,000 avg views; best engagement: Instagram 3,856 avg likes |
Top Brand Affinities
MOOG
Lucasfilm
Amazon Music
Margaritaville
Columbia Pictures
Nickelodeon
Paramount Pictures
Warner Bros
Nixon
Pixar
Lollapalooza
Coors
| Brand | Category | Score |
|---|---|---|
| MOOG | Automotive | 14.95 |
| Lucasfilm | Entertainment | 14.07 |
| Amazon Music | Entertainment & Media | 9.55 |
| Margaritaville | Apparel & Fashion | 7.13 |
| Columbia Pictures | Entertainment | 7.01 |
| Nickelodeon | Entertainment | 6.36 |
| Paramount Pictures | Other | 5.77 |
| Warner Bros | Entertainment | 5.19 |
| Nixon | Accessories (Bags, Eyewear, Etc.) | 4.73 |
| Pixar | Entertainment | 4.71 |
| Lollapalooza | Entertainment | 4.68 |
| Coors | Alcoholic Beverages | 4.57 |
| NBC | Entertainment & Media | 4.35 |
| Spotify Music | Entertainment & Media | 4.17 |
| NHL | Sports & Outdoors | 4.11 |
| Chick-fil-A | Restaurants & Food Service | 4.01 |
| Gillette | Beauty & Personal Care | 4.00 |
| MTV | Entertainment | 3.89 |
| ABC | Other | 3.33 |
| Comedy Central | Entertainment & Media | 3.26 |
| Busch | Beverages | 3.14 |
| Star Wars | Entertainment | 3.02 |
| AMC | Entertainment | 2.85 |
| Snoopy And The Peanuts Gang | Entertainment | 2.73 |
| Chrysler | Automotive | 2.70 |
| Target | Apparel | 2.69 |
| Kodak | Cameras & Photography | 2.60 |
| Nintendo | Gaming & Esports (Software/Titles) | 2.58 |
| Cadillac | Automotive | 2.57 |
| WWE | Entertainment | 2.45 |
| SoundCloud | Entertainment & Media | 2.41 |
| BBC | Apparel & Fashion | 2.38 |
| Universal | Entertainment | 2.37 |
| CBS | Entertainment & Media | 2.25 |
| Walmart | Apparel | 2.22 |
| Polaroid | Cameras & Photography | 2.18 |
| Guinness | Alcoholic Beverages | 2.10 |
| The Olympic Games | Sports & Outdoors | 2.10 |
| NFL | Sports & Outdoors | 2.08 |
| Pepsi | Beverages | 2.07 |
| Philips | Consumer Electronics | 2.04 |
| Sprite | Beverages | 1.95 |
| Coachella | Apparel & Fashion | 1.91 |
| Marvel Entertainment | Entertainment | 1.88 |
| Costco | Grocery & Pantry | 1.85 |
| Lego | Toys & Games | 1.83 |
| Jaguar | Automotive | 1.82 |
| Walt Disney | Entertainment | 1.81 |
| Showtime | Entertainment | 1.79 |
| Tinder | Technology | 1.77 |
Official Profiles
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LoginArtist: The Beach Boys
The map shows every radio station that aired The Beach Boys today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 17,643,318
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
11,734,335 | 66.51% |
| [+] |
Last.fm |
3,730,276 | 21.14% |
| [+] |
Pandora |
2,178,707 | 12.35% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 14:41:25 | Hang On To Your Ego - Alternate Version | WJMU 89.5 FM | Decatur, IL, US | 9 |
| 2025-08-22 14:40:53 | Help Me, Rhonda - Mono/Remastered 2012 | SR 3 Saarlandwelle | Saarbrücken, DE | 124 |
| 2025-08-22 14:40:30 | California Girls - Mono;1999 Digital Remaster | BBC Essex | Great Braxted, GB | 129 |
| 2025-08-22 14:38:04 | Surfin' USA | Azul FM 101.9 | Punta del Este, UY | 2 |
| 2025-08-22 14:37:30 | Barbara Ann | Impact FM | Lyon, FR | 123 |
| 2025-08-22 14:35:44 | California Girls - Mono;1999 Digital Remaster | Radio Arabella | Munich, DE | 121 |
| 2025-08-22 14:34:22 | She Knows Me Too Well | 104.1 Territory FM | Darwin, AU | 130 |
| 2025-08-22 14:26:16 | Help Me, Rhonda - Mono Single Version | Magic | Auckland, NZ | 160 |
| 2025-08-22 14:26:03 | Help Me, Rhonda - Mono Single Version | Radio Live | Oamaru, NZ | 158 |
| 2025-08-22 14:23:37 | California Girls (Stereo) | Radio Vanessa FM | Warsaw, PL | 182 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |