The Ballroom Thieves
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
24,392
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:05:53 UTC
Genres
Biography
For more than a decade, Earley and Peters have been combining their thoughts and musical abilities. They’ve toured the US dozens of times, ventured into Europe, Canada, and even managed a journey from Maine to Hawaii to Alaska in one trip, all to play their music for the dedicated fanbase they’ve been steadily growing, person by person. The two have played beautiful theaters like Ozawa Hall at Tanglewood, well-loved festivals like Newport Folk, and legendary rooms like LA’s Troubadour. They’ve been known to power slide across stages on bloody knees with their full band and silence packed rooms for 90 minutes with their lyrics and harmonies, accompanied only by a cello and an acoustic guitar during their more intimate duo shows.
Their most personal album to date, Sundust is about self-awareness, breaking down walls that trauma creates, and healing from harshness, but it's also about finding the glimmers, the striking beauty of being a person, and a longing for connection with healthy people.
The Ballroom Thieves resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is male-leaning (55%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 8,392 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, Gillette, Pacific Northwest Wonderland maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 24,392 · Engagements 728 · Rate 3.0% Posts 1,578 · Views 8,392 · Avg Likes 716 · Avg Comments 23 · Avg Views 8,392 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 37% 35-44: 12% 45-64: 9% |
Largest: 25-34 (38%); next: 18-24 (37%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (88%) CANADA (3%) UNITED KINGDOM (1%) BRAZIL (1%) AUSTRALIA (1%) |
Top regions: UNITED STATES (88%), CANADA (3%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 607 avg likes/post · Youtube: 8,392 avg views/post | Best reach: Youtube 8,392 avg views; best engagement: Instagram 607 avg likes |
Top Brand Affinities
Live Nation
Gillette
Pacific Northwest Wonderland
Jetblue Airways
Kickstarter
Amazon Music
Coors
Pro Tools
Free People
Anthropologie
Spotify Music
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Live Nation | 24.98 | |
| Gillette | 21.07 | |
| Pacific Northwest Wonderland | 13.60 | |
| Jetblue Airways | 10.85 | |
| Kickstarter | 10.48 | |
| Amazon Music | 10.36 | |
| Coors | 8.60 | |
| Pro Tools | 7.94 | |
| Free People | 6.87 | |
| Anthropologie | 6.58 | |
| Spotify Music | 6.57 | |
| Paramount Pictures | 6.31 | |
| Verizon | 6.18 | |
| Jameson | 5.69 | |
| Margaritaville | 5.68 | |
| Airbnb | 5.57 | |
| Pilsner Urquell | 5.36 | |
| Guinness | 5.11 | |
| Carhartt | 5.05 | |
| Showtime | 4.94 | |
| NBC | 4.64 | |
| Cadillac | 4.33 | |
| The Home Depot | 4.31 | |
| Holden | 4.26 | |
| iHeartRadio Music Awards | 4.21 | |
| Columbia Pictures | 4.05 | |
| Dunkin' Donuts | 3.91 | |
| Lollapalooza | 3.91 | |
| Hurley | 3.79 | |
| Target | 3.66 | |
| Taco Bell | 3.58 | |
| Budweiser | 3.58 | |
| Activision Blizzard | 3.50 | |
| Busch | 3.43 | |
| Emporium | 3.35 | |
| Tinder | 3.30 | |
| Polaroid | 3.24 | |
| Nickelodeon | 3.22 | |
| Heinz | 3.21 | |
| Lululemon Athletica | 3.16 | |
| The Olympic Games | 2.99 | |
| NHL | 2.98 | |
| Kodak | 2.98 | |
| Pixar | 2.97 | |
| Chipotle Mexican Grill | 2.83 | |
| Urban Outfitters | 2.77 | |
| Coachella | 2.77 | |
| Dr. Martens | 2.60 | |
| Sunnies Studios | 2.57 | |
| SoundCloud | 2.51 |
Official Profiles
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LoginArtist: The Ballroom Thieves
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















