The Ballroom Thieves

The Ballroom Thieves

Country: US

Influence: 54.05% Fanbase: 30.46% Trending: 65.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.98% • Very Strong

As of 2025-09-10

24,392

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:05:53 UTC

Genres

popindiecousticar&b, funk & soulnew england americanaalternativealternativeindie rockamericannew americanadeep new americanabluesstomp and hollerfolk & traditionalindie folkfolk-popboston folk

Biography

As acclaimed indie folk band The Ballroom Thieves wrote and recorded their upcoming album, one central question emerged as the theme: “What if we could all just be a little more tender?” The duo started to ponder what they could do to be more self-aware of their mental health and of those around them in a world oversaturated by social media, pop-culture, and digital consumption. The result is a personal, lush, 10-track collection of thoughts on the human experience called Sundust.
For more than a decade, Earley and Peters have been combining their thoughts and musical abilities. They’ve toured the US dozens of times, ventured into Europe, Canada, and even managed a journey from Maine to Hawaii to Alaska in one trip, all to play their music for the dedicated fanbase they’ve been steadily growing, person by person. The two have played beautiful theaters like Ozawa Hall at Tanglewood, well-loved festivals like Newport Folk, and legendary rooms like LA’s Troubadour. They’ve been known to power slide across stages on bloody knees with their full band and silence packed rooms for 90 minutes with their lyrics and harmonies, accompanied only by a cello and an acoustic guitar during their more intimate duo shows.
Their most personal album to date, Sundust is about self-awareness, breaking down walls that trauma creates, and healing from harshness, but it's also about finding the glimmers, the striking beauty of being a person, and a longing for connection with healthy people.

The Ballroom Thieves Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Ballroom Thieves resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is male-leaning (55%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 8,392 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, Gillette, Pacific Northwest Wonderland maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Ballroom Thieves score 2.98%Strong bucket.
Brand: Live NationBrand: GilletteBrand: Pacific Northwest Wonderland
Followers:24,392
Engagements:728
Rate:3.0%
Posts:1,578
Views:8,392
Avg Likes:716
Avg Comments:23
Avg Views:8,392

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 24,392 · Engagements 728 · Rate 3.0%
Posts 1,578 · Views 8,392 · Avg Likes 716 · Avg Comments 23 · Avg Views 8,392
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 38%
18-24: 37%
35-44: 12%
45-64: 9%
Largest: 25-34 (38%); next: 18-24 (37%)
Gender Split Female: 45%
Male: 55%
Non-binary/Other: 0%
Skews male (55%)
Top Countries UNITED STATES (88%)
CANADA (3%)
UNITED KINGDOM (1%)
BRAZIL (1%)
AUSTRALIA (1%)
Top regions: UNITED STATES (88%), CANADA (3%), UNITED KINGDOM (1%)
Platform Engagement Instagram: 607 avg likes/post · Youtube: 8,392 avg views/post Best reach: Youtube 8,392 avg views; best engagement: Instagram 607 avg likes

Top Brand Affinities

Live Nation
Score: 24.98
Gillette
Score: 21.07
Pacific Northwest Wonderland
Score: 13.60
Jetblue Airways
Score: 10.85
Kickstarter
Score: 10.48
Amazon Music
Score: 10.36
Coors
Score: 8.60
Pro Tools
Score: 7.94
Free People
Score: 6.87
Anthropologie
Score: 6.58
Spotify Music
Score: 6.57
Paramount Pictures
Score: 6.31
Brand Category Score
Live Nation 24.98
Gillette 21.07
Pacific Northwest Wonderland 13.60
Jetblue Airways 10.85
Kickstarter 10.48
Amazon Music 10.36
Coors 8.60
Pro Tools 7.94
Free People 6.87
Anthropologie 6.58
Spotify Music 6.57
Paramount Pictures 6.31
Verizon 6.18
Jameson 5.69
Margaritaville 5.68
Airbnb 5.57
Pilsner Urquell 5.36
Guinness 5.11
Carhartt 5.05
Showtime 4.94
NBC 4.64
Cadillac 4.33
The Home Depot 4.31
Holden 4.26
iHeartRadio Music Awards 4.21
Columbia Pictures 4.05
Dunkin' Donuts 3.91
Lollapalooza 3.91
Hurley 3.79
Target 3.66
Taco Bell 3.58
Budweiser 3.58
Activision Blizzard 3.50
Busch 3.43
Emporium 3.35
Tinder 3.30
Polaroid 3.24
Nickelodeon 3.22
Heinz 3.21
Lululemon Athletica 3.16
The Olympic Games 2.99
NHL 2.98
Kodak 2.98
Pixar 2.97
Chipotle Mexican Grill 2.83
Urban Outfitters 2.77
Coachella 2.77
Dr. Martens 2.60
Sunnies Studios 2.57
SoundCloud 2.51

Official Profiles

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Artist: The Ballroom Thieves

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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