The Babies

The Babies

Country: US

Influence: 50.80% Fanbase: 26.24% Trending: 63.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-10

628

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-27 11:32:43 UTC

Genres

popnoise popgarage poprockindie garage rockrockpop rockgarage rockalternativealternativefolk & traditionalfreak folkpunkindie punk

Biography

The Babies were born out of a friendship between Cassie Ramone of the Vivian Girls and Kevin Morby of Woods. During a break in the schedules of the two much-loved Brooklyn noise pop bands in the winter of 2008, Ramone and Morby shared an apartment and decided to start a band. The idea was to recapture the early, stress-free days of playing music before they were both in groups that had gained some success and created accompanying pressures. Despite writing a few songs, nothing much came of the idea until the next winter when both bands again had a break. With the addition of Ramone's former bandmate in Bossy, Justin Sullivan, on drums, the trio began writing songs in earnest that met somewhere between the sugary fuzz of the Vivian Girls and the ramshackle indie rock of Woods. After bassist Nathanael Stark joined the band, the quartet -- now named the Babies -- began playing shows in the summer of 2010. Recording when they could find a chance, the Babies released singles for the small Wild World and Make a Mess labels before releasing their self-titled debut album for Shrimper in February of 2011. The band toured for much of the year, eventually replacing Stark with new bassist Brian Schleyer. In early 2012, they left their Brooklyn home to record their second album in sunnier Los Angeles. The result was Our House on the Hill, released on Woodsist later in the year. ~ Tim Sendra, Rovi

The Babies Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Babies reliably reaches 18-24 & 25-34 audiences in key English-speaking markets. The base is heavily male (67%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (493 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Babies score 0.96%Low bucket.
Followers:628
Engagements:6
Rate:1.0%
Posts:46
Views:493
Avg Likes:6
Avg Comments:0
Avg Views:493

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 628 · Engagements 6 · Rate 1.0%
Posts 46 · Views 493 · Avg Likes 6 · Avg Comments 0 · Avg Views 493
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 37%
35-44: 9%
13-17: 8%
Largest: 18-24 (43%); next: 25-34 (37%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries No country breakdown.
Platform Engagement Youtube: 493 avg views/post Best reach: Youtube 493 avg views; best engagement: Youtube 6 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: The Babies

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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