The Avett Brothers

The Avett Brothers — pop artist from US.

The Avett Brothers made mainstream waves with their 2009 major label debut, I And Love And You , landing at #16 on the Billboard Top 200 & garnering critical…

Influence: 66.91% Fanbase: 61.72% Trending: 69.50% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.41% • Very Strong

As of 2025-09-08

533,012

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:59 UTC

Genres

popindie poppopcountryprogressive bluegrassrockpop rockroots rockrockfolk rockamericannew americananorth carolina indienorth carolina rootsbluesstomp and hollerfolk & traditionalindie folk

Biography

The Avett Brothers made mainstream waves with their 2009 major label debut, I And Love And You , landing at #16 on the Billboard Top 200 & garnering critical acclaim. In 2012, The Carpenter hit #4 on the Billboard Top 200 & was followed by Magpie And The Dandelion (2013) which debuted at #5 on Billboard’s Top 200 & led to 2 appearances on Jimmy Kimmel Live! True Sadness (2016) achieved The Avett Brothers’ highest career debut to date hitting #1 on Billboard’s Top Albums Chart, #1 Top Rock Albums Chart, #1 Digital Albums Chart, #3 on Billboard Top 200 & scoring 2 GRAMMY ® noms. That same year, the band was inducted into the North Carolina Music Hall of Fame. In 2017, documentary May It Last: A Portrait of The Avett Brothers (co-directed by Judd Apatow & Michael Bonfiglio) was released. The film followed the band as they wrote their GRAMMY ® nominated album True Sadness. The film was released theatrically & on HBO to rave reviews & is now available on DVD/Blu-Ray/VOD. In November 2018, the band headlined the concert for Hurricane Florence Relief in Greenville, North Carolina, raising $325,000 to help those affected by Hurricane Florence. Last year, the band released their 10th studio album Closer Than Together feat. single High Steppin' which reached #1 on the Americana Radio Chart. New album The Third Gleam is out now. Coming in 2021: Swept Away - a musical inspired by & featuring the music of The Avett Brothers.

Top Brand Affinities

Report Date: 2025-09-08

The Avett Brothers cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, BRAZIL. A male-leaning (53%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 48,585 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, Coors, Kroger, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Avett Brothers score 0.49% — Low bucket.

Brand: Live NationBrand: CoorsBrand: Kroger

Followers:533,012

Engagements:2,591

Rate:0.5%

Posts:1,393

Avg Likes:2,542

Avg Comments:79

Avg Views:48,585

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 533,012 · Engagements 2,591 · Rate 0.5% Posts 1,393 · Views 48,585 · Avg Likes 2,542 · Avg Comments 79 · Avg Views 48,585	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 18-24: 31% 35-44: 18% 45-64: 15%	Largest: 25-34 (32%); next: 18-24 (31%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (67%) CANADA (4%) BRAZIL (4%) UNITED KINGDOM (2%) MEXICO (2%)	Top regions: UNITED STATES (67%), CANADA (4%), BRAZIL (4%)
Platform Engagement	Instagram: 1,684 avg likes/post · Tiktok: 0 avg views/post · Youtube: 48,585 avg views/post	Best reach: Youtube 48,585 avg views; best engagement: Instagram 1,684 avg likes

Top Brand Affinities

Live Nation

Score: 22.41

Coors

Score: 10.55

Kroger

Score: 10.36

Verizon

Score: 9.52

Pacific Northwest Wonderland

Score: 9.26

Margaritaville

Score: 8.87

Madewell

Score: 8.66

Delta

Score: 7.51

Publix

Score: 7.48

Anthropologie

Score: 7.39

Busch

Score: 6.52

Free People

Score: 5.64

Brand	Category	Score
Live Nation		22.41
Coors		10.55
Kroger		10.36
Verizon		9.52
Pacific Northwest Wonderland		9.26
Margaritaville		8.87
Madewell		8.66
Delta		7.51
Publix		7.48
Anthropologie		7.39
Busch		6.52
Free People		5.64
Jameson		5.44
Target		5.36
Kickstarter		5.22
Paramount Pictures		4.78
The Home Depot		4.63
Chick-fil-A		4.62
NHL		4.62
Gillette		4.56
Showtime		4.46
Holden		4.42
Airbnb		4.31
Carhartt		4.25
Bethesda Softworks		4.24
BarkBox		4.05
Guinness		4.01
Pfizer		3.95
Oculus		3.84
FedEx		3.74
Taco Bell		3.72
NBC		3.69
Philips		3.67
Cadillac		3.66
Heinz		3.52
Emporium		3.48
Comedy Central		3.39
Columbia Pictures		3.39
ESPN		3.39
PetSmart		3.32
Costco		3.31
Lollapalooza		3.20
Gatorade		3.15
Budweiser		3.12
Spotify Music		3.11
The Olympic Games		2.95
Lululemon Athletica		2.90
Coachella		2.85
NFL		2.53
Urban Outfitters		2.48