The Ataris
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
64,073
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:43 UTC
Genres
Biography
Formed in 1996 in Anderson, Indiana, the Ataris originally began as the home demo-recording project of lead singer/guitarist Kristopher Roe and guitarist Jasin Thomason. The group were discovered a year later by Vandals founder Joe Escalante after songwriter Kris Roe met him at a concert. Impressed by his demo tape, Escalante asked Roe to put together a full band and record for his label, Kung-Fu Records. Roe then picked up and moved to California in search of bandmates (Thomason decided to stay in Indiana), and eventually added guitarist Marco Peña, bassist Mike Davenport, and former Lagwagon drummer Derrick Plourde. Plourde was later replaced by new drummer Chris Knapp.
The newly formed Ataris made their first record, Anywhere But Here, for Kung-Fu and soon came to the notice of Fat Wreck Chords owner Fat Mike. Realizing the opportunity to move to a stronger, more well-grounded label, the Ataris willingly signed to Fat Wreck. They quickly issued an EP, Look Forward to Failure, produced by several members of the Descendents. Early in 1999, the band released their second full-length album, Blue Skies, Broken Hearts...Next 12 Exits. After the album's release, they toured with MxPx, blink-182, and Homegrown before issuing Let It Burn in 2000. End Is Forever followed in 2001.
The Ataris made the leap to the majors with 2003's So Long, Astoria on Columbia. The album featured new guitarist John Collura; it sold well and tracks like "In This Diary" and the Don Henley cover "The Boys of Summer" were successful on MTV and the modern rock charts. Live at the Metro followed in February 2004. After spending several months recording their fifth album and Astoria follow-up, the Ataris chose to leave Columbia in early summer 2006 amid much turnover in the label's staff and rumors of an impending merger with Epic. The album's July release was consequently delayed, though the band pressed on label-less with various South American tour dates.
Sonic and line-up changes also ensued, and by this time, the band had expanded to seven members with Roe, Collura, guitarist/vocalist Paul Carabello, cellist Angus Cooke, keyboardist Bob Hoag, bassist Sean Hansen, and drummer Shane Chikeles. They eventually created their own label, Isola Recordings, and through a partnership with Sanctuary finally issued Welcome the Night, a darker, more rock-based effort, in February 2007. Over the next few years, the band stayed busy touring and recording. They issued several EPs including the 2012 four-track offering The Graveyard of the Atlantic. In 2016, they released another EP, October in This Railroad Earth. A compilation album, Silver Turns to Rust, also arrived in 2016, as did the split album Let It Burn with Israel's Useless I.D.. The following year, the Ataris joined the line-up of the Vans Warped Tour. ~ David Cornelius, Rovi
The Ataris engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, INDONESIA, PHILIPPINES. The fan base skews heavily male (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (100,851 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Ampeg, Live Nation, Miller Lite, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 64,073 · Engagements 1,787 · Rate 2.8% Posts 875 · Views 100,851 · Avg Likes 1,746 · Avg Comments 84 · Avg Views 100,851 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 34% 35-44: 14% 45-64: 4% |
Largest: 25-34 (45%); next: 18-24 (34%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (28%) INDONESIA (9%) PHILIPPINES (7%) CANADA (5%) BRAZIL (5%) |
Top regions: UNITED STATES (28%), INDONESIA (9%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 849 avg likes/post · Youtube: 100,851 avg views/post | Best reach: Youtube 100,851 avg views; best engagement: Youtube 897 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Miller Lite
Pro Tools
Amazon Music
Volcom
Columbia Pictures
Sennheiser
DeLorean Motor Company
Hot Topic
Hasbro
DC Shoes
| Brand | Category | Score |
|---|---|---|
| Ampeg | 62.02 | |
| Live Nation | 27.58 | |
| Miller Lite | 13.68 | |
| Pro Tools | 13.59 | |
| Amazon Music | 11.85 | |
| Volcom | 11.29 | |
| Columbia Pictures | 11.02 | |
| Sennheiser | 9.88 | |
| DeLorean Motor Company | 9.83 | |
| Hot Topic | 9.56 | |
| Hasbro | 8.85 | |
| DC Shoes | 8.74 | |
| Vans | 6.81 | |
| Spotify Music | 6.76 | |
| Jameson | 6.66 | |
| NHL | 6.56 | |
| Sega | 6.00 | |
| Bud Light | 5.90 | |
| Hurley | 5.90 | |
| Nickelodeon | 5.68 | |
| Comedy Central | 5.56 | |
| Coors | 5.55 | |
| Capcom | 5.55 | |
| Taco Bell | 5.45 | |
| MTV | 5.29 | |
| Pacific Northwest Wonderland | 5.20 | |
| Pilsner Urquell | 5.16 | |
| Power Rangers | 5.11 | |
| Movistar | 5.10 | |
| Resident Evil | 4.83 | |
| Monster Beverage | 4.70 | |
| Nixon | 4.58 | |
| eBay | 4.53 | |
| Star Wars | 4.51 | |
| Nintendo | 4.43 | |
| Hot Wheels | 4.30 | |
| iHeartRadio Music Awards | 4.29 | |
| Bandai Namco | 4.17 | |
| AMC | 4.04 | |
| Dr. Martens | 4.02 | |
| Dunkin' Donuts | 3.99 | |
| WWE | 3.96 | |
| Kickstarter | 3.95 | |
| Paramount Pictures | 3.94 | |
| NFL | 3.94 | |
| Fallout | 3.89 | |
| Final Fantasy | 3.88 | |
| Heinz | 3.86 | |
| ESPN | 3.82 | |
| Jack Daniels | 3.75 |
Official Profiles
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LoginArtist: The Ataris
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Top 10 Songs Played Today
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Total Streams (2025-09-17)
Total: 2,099,106
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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1,009,990 | 48.12% |
| [+] |
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912,805 | 43.49% |
| [+] |
|
176,311 | 8.40% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | The Ataris | Middle Ages Brewing Company | City of Syracuse, United States | |
| 2025-12-12 03:00 UTC | The Ataris, The Sheila Divine | Middle Ages Beer Hall | City of Syracuse, United States | |
| 2026-01-24 03:00 UTC | The Ataris, MxPx | The Catalyst | Santa Cruz, United States | |
| 2026-01-25 03:00 UTC | The Ataris, MxPx | The Fillmore | San Francisco, United States |















