The Architect

The Architect — hip-hop & rap artist from US.

The Architect takes us on a trip through the world and styles: Hip Hop, Jazz, Electro, Soul, Funk... A true vinyl lover and real digger, turntables have always…

Influence: 7.45% Fanbase: 22.35% Trending: 0.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 72.49% • Very Strong

As of 2025-09-08

51,896

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:13:07 UTC

Genres

hip-hop & raphip-hop/raphip-hop experimentalelectronicnew french touchelectro dub

Biography

The Architect takes us on a trip through the world and styles: Hip Hop, Jazz, Electro, Soul, Funk... A true vinyl lover and real digger, turntables have always been his favorite playground. Hyperactive beatmaker, he is also engaged with different side projects such as L’Entourloop and Bloc.

The success of his first EP "Foundations" released in 2013, including several hits such as "Les Pensées" (8M views) or "Dreader Than Dread (ft. Skarra Mucci & L'Entourloop)" (15M views), led him to do more 200 shows around the world and accumulate more than 35M of streams on the platforms.

Seven years later, The Architect finally returns with a new single "Darling", the first single from his long-awaited new album entitled “Une plage sur la lune” to be released on June 12th, 2020. A "home-made album with a window open to the world" as he describes it himself.

Top Brand Affinities

Report Date: 2025-09-08

The Architect converts attention from 25-34 & 18-24 audiences across FRANCE, UNITED STATES, SPAIN. Audience shape is heavily male (70%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 144,061 avg views per post, with supportive conversation on Youtube. Shared audience with Mixcloud, Akai, Ableton underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Architect score 6.10% — Very Strong bucket.

Brand: MixcloudBrand: AkaiBrand: Ableton

Followers:51,896

Engagements:3,166

Rate:6.1%

Posts:291

Avg Likes:3,045

Avg Comments:73

Avg Views:144,061

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,896 · Engagements 3,166 · Rate 6.1% Posts 291 · Views 144,061 · Avg Likes 3,045 · Avg Comments 73 · Avg Views 144,061	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 32% 35-44: 15% 45-64: 5%	Largest: 25-34 (44%); next: 18-24 (32%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	FRANCE (32%) UNITED STATES (6%) SPAIN (5%) BRAZIL (5%) ITALY (4%)	Top regions: FRANCE (32%), UNITED STATES (6%), SPAIN (5%)
Platform Engagement	Instagram: 289 avg likes/post · Youtube: 144,061 avg views/post	Best reach: Youtube 144,061 avg views; best engagement: Youtube 2,756 avg likes

Top Brand Affinities

Mixcloud

Score: 72.49

Akai

Score: 62.77

Ableton

Score: 29.99

Pioneer

Score: 23.85

MOCO Museum

Score: 22.09

MOOG

Score: 14.68

Ricard

Score: 12.74

Accor Hotels

Score: 12.24

Pro Tools

Score: 10.69

Beats Electronics

Score: 10.09

Volcom

Score: 9.35

DC Shoes

Score: 9.14

Brand	Category	Score
Mixcloud		72.49
Akai		62.77
Ableton		29.99
Pioneer		23.85
MOCO Museum		22.09
MOOG		14.68
Ricard		12.74
Accor Hotels		12.24
Pro Tools		10.69
Beats Electronics		10.09
Volcom		9.35
DC Shoes		9.14
SoundCloud		9.13
Amazon Music		8.67
PLAYMOBIL		8.47
New Era		7.87
Montblanc		6.61
Garnier		6.48
Carhartt		5.94
Décathlon		5.40
Olympus		5.25
Spotify Music		5.23
Kodak		4.85
Citroen		4.46
Carrefour		3.43
Campari		3.39
Fujifilm		3.26
Panasonic		3.18
Leica		2.95
Warner Bros		2.95
Jack Daniels		2.80
Lacoste		2.65
Adobe		2.39
Peugeot		2.39
Tinder		2.37
Matrix		2.36
Dr. Martens		2.33
Polaroid		2.30
Faber-Castell		2.26
Red Bull		2.15
Aperol		2.14
The North Face		2.14
Los Angeles Lakers		2.13
Oakley		1.91
Cafecito		1.89
Heineken		1.89
Universal		1.89
Vans		1.89
Volkswagen		1.88
ASICS		1.84