The Airborne Toxic Event

The Airborne Toxic Event

Country: US

Influence: 60.48% Fanbase: 47.62% Trending: 66.92% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 34.56% • Very Strong

As of 2025-09-09

105,541

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:28:28 UTC

Genres

popindie popmetropopolisla indierockmodern rockpop rockrockalternative rockalternativeindie rockmodern alternative rockalternativebluesstomp and holler

Biography

Indie rock icons, The Airborne Toxic Event return with their 7th studio album "Glory" and their first since the critically acclaimed 2020 Hollywood Park, the companion album to lead singer Mikel Jollett’s New York Times bestselling memoir Hollywood Park.  The title track and first single "Glory," is the natural continuation from the iconic story of his autobiography.  The band continues their cult like status with a 40 date US tour starting September, 2024 

The Airborne Toxic Event Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Airborne Toxic Event engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, CANADA, MEXICO. The fan base skews heavily male (57%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,451 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, Coors, Benihana, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Airborne Toxic Event score 0.55%Low bucket.
Brand: Live NationBrand: CoorsBrand: Benihana
Followers:105,541
Engagements:584
Rate:0.6%
Posts:411
Views:3,451
Avg Likes:569
Avg Comments:42
Avg Views:3,451

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 105,541 · Engagements 584 · Rate 0.6%
Posts 411 · Views 3,451 · Avg Likes 569 · Avg Comments 42 · Avg Views 3,451
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 37%
25-34: 36%
35-44: 16%
45-64: 8%
Largest: 18-24 (37%); next: 25-34 (36%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED STATES (51%)
CANADA (5%)
MEXICO (5%)
UNITED KINGDOM (4%)
BRAZIL (4%)
Top regions: UNITED STATES (51%), CANADA (5%), MEXICO (5%)
Platform Engagement Instagram: 444 avg likes/post · Youtube: 3,451 avg views/post Best reach: Youtube 3,451 avg views; best engagement: Instagram 444 avg likes

Top Brand Affinities

Live Nation
Score: 34.56
Coors
Score: 9.07
Benihana
Score: 8.80
Delta
Score: 7.81
Jameson
Score: 6.80
Pacific Northwest Wonderland
Score: 6.57
Verizon
Score: 6.54
iHeartRadio Music Awards
Score: 5.68
Summit Entertainment
Score: 5.48
Gillette
Score: 5.47
Coachella
Score: 5.46
Kickstarter
Score: 5.32
Brand Category Score
Live Nation 34.56
Coors 9.07
Benihana 8.80
Delta 7.81
Jameson 6.80
Pacific Northwest Wonderland 6.57
Verizon 6.54
iHeartRadio Music Awards 5.68
Summit Entertainment 5.48
Gillette 5.47
Coachella 5.46
Kickstarter 5.32
NHL 5.22
Columbia Pictures 5.01
Lollapalooza 4.84
The Home Depot 4.82
Pilsner Urquell 4.70
Kroger 4.69
Guinness 4.46
NORDSTROM 4.42
Target 4.36
PetSmart 4.30
Chick-fil-A 4.28
Showtime 4.22
Paramount Pictures 4.15
Fallout 4.14
Taco Bell 4.02
Star Wars 3.68
Dunkin' Donuts 3.66
Oculus 3.56
Gatorade 3.53
Costco 3.53
BBC 3.49
Airbnb 3.48
NBC 3.38
Busch 3.35
Heinz 3.25
Spotify Music 3.25
ESPN 3.15
HBO 3.06
Nickelodeon 3.04
Pixar 3.01
AMC 3.00
Pokemon Go 2.98
NFL 2.84
Comedy Central 2.81
Budweiser 2.77
Activision Blizzard 2.71
Lululemon Athletica 2.71
Snoopy And The Peanuts Gang 2.69

Official Profiles

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Artist: The Airborne Toxic Event

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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