The Advent
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
31,573
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:08:21 UTC
Genres
Biography
Soon after leaving school, Ferreira began working as an engineer at Jack Trax Records, a job that enabled him to glimpse first-hand the work of such auteurs as Derrick May and Marshall Jefferson. He began recording in 1988 as part of Space Opera, an R&S Records project featuring label founder Renaat Vandepapeliere and other artists such as David Morley and CJ Bolland. He also recorded the first single for Fragile ("Why Don't You Answer" as himself) before meeting McBean, a top DJ who had worked with Keith Franklin of Bang the Party as the DJ team KCC.
The pair began recording together in 1990; their first activity was an engineering job for Fade to Black (aka Jay Denham). The official debut of the Advent came in 1994, just after Ferreira signed to Internal Records (also the home of Orbital). He convinced McBean to join him in the recording of a series of crucially limited singles, then the debut Advent album Elements of Life in late 1995. Critics championed the duo's energetic update of original techno renegades like Derrick May and Kevin Saunderson, and the Advent followed with the remix album Shaded Elementz one year later. Their second proper album, A New Beginning, appeared in 1997, though Internal Records dropped the duo soon after its release. After founding the Metalbox imprint, the Advent returned later that year with Kombination Phunk, which alternated remixes with several original productions. They also released Who Knows !? G as G Flame & Mr. G in 1998.
In 1999, McBean left, citing his reluctance to continue touring, though he continued to record under his solo alias, Mr. G. Ferreira continued his busy release schedule, issuing 1999's Destroyed as Soul Destroyaz, as well as EPs for labels like Tresor (the Sound Sketches series), Kombination Research, and Konsequent. His 2000 electro full-length Time Trap Technik was picked up by German label International Deejay Gigolo, and Tresor released the minimal techno album Sketched for Life in 2002 (the CD version came with a second disc containing his three previous EPs for the label). Recreations, a double-CD of source material by the Advent reconstructed by producers like Steve Rachmad and Mark Broom, also appeared in 2002. Light Years Away, another electro release, appeared on Electrix Records in late 2003.
Ferreira returned to Tresor with the 2005 album T.R.I.N.I.T.Y. He released singles with producers such as Joey Beltram, Davide Squillace, and Tube-Tech, and additionally began a lengthy collaboration with Industrialyzer (Ricardo Rodrigues) in 2007, producing dozens of releases on labels like Drumcode and their own Codeworks. The Advent's full-length Sonic Intervention appeared in 2012, including collaborations with Cari Lekebusch and Paris da Black Fu (Detroit Grand Pubahs). Ferreira continued performing as the Advent and releasing singles on labels such as MB Elektronics and Klockworks. He revisited his past with 2019's Shadows, a collection of techno tracks recorded in the 1990s and issued for the first time by Mord, and 2020's Life Cycles (Cultivated Electronics), an album containing previously unreleased electro tracks with artwork nodding to the Advent's 1995 debut full-length. ~ John Bush & Paul Simpson, Rovi
The Advent resonates most with 25-34 & 18-24 audiences and shows durable presence in SPAIN, COLOMBIA, UNITED KINGDOM. With a heavily male (83%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (53 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Allen & Heath, Mixcloud, MOOG makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,573 · Engagements 315 · Rate 1.0% Posts 1,180 · Views 53 · Avg Likes 315 · Avg Comments 22 · Avg Views 53 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 52% 18-24: 22% 35-44: 22% 45-64: 3% |
Largest: 25-34 (52%); next: 18-24 (22%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
SPAIN (20%) COLOMBIA (19%) UNITED KINGDOM (15%) GERMANY (12%) UNITED STATES (11%) |
Top regions: SPAIN (20%), COLOMBIA (19%), UNITED KINGDOM (15%) |
| Platform Engagement | Instagram: 314 avg likes/post · Youtube: 53 avg views/post | Best reach: Youtube 53 avg views; best engagement: Instagram 314 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
MOOG
Ableton
Pioneer
Akai
Trancefamily
Sennheiser
SoundCloud
KLM
Technogym
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 377.88 | |
| Mixcloud | 122.26 | |
| MOOG | 118.64 | |
| Ableton | 96.04 | |
| Pioneer | 80.40 | |
| Akai | 46.17 | |
| Trancefamily | 29.24 | |
| Sennheiser | 28.35 | |
| SoundCloud | 26.33 | |
| KLM | 20.93 | |
| Technogym | 20.82 | |
| Tomorrowland | 14.17 | |
| Dell | 12.39 | |
| Rapha | 11.20 | |
| Tate Modern | 10.94 | |
| Garnier | 10.83 | |
| Amazon Music | 10.55 | |
| Angry Birds | 10.50 | |
| Jagermeister | 9.76 | |
| Pro Tools | 7.74 | |
| Longchamp | 7.70 | |
| Atmos | 7.26 | |
| Beats Electronics | 7.21 | |
| Uber | 7.19 | |
| Kodak | 6.35 | |
| Spotify Music | 5.51 | |
| Harrods | 5.00 | |
| Comedy Central | 4.81 | |
| Bulgari | 4.30 | |
| Martini | 4.22 | |
| Moschino | 3.95 | |
| Campari | 3.61 | |
| Carhartt | 3.51 | |
| Matrix | 3.51 | |
| Boeing | 3.43 | |
| Heineken | 3.35 | |
| Nokia | 3.30 | |
| Fujifilm | 2.88 | |
| Warner Bros | 2.85 | |
| Stüssy | 2.67 | |
| Under Armour | 2.65 | |
| The Olympic Games | 2.41 | |
| Red Bull | 2.38 | |
| Dr. Martens | 2.17 | |
| Aperol | 2.05 | |
| Jack Daniels | 2.01 | |
| Sneakerhead | 2.00 | |
| Yamaha | 1.90 | |
| Budweiser | 1.85 | |
| Ray-Ban | 1.80 |
Official Profiles
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LoginArtist: The Advent
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 28,154
| PLATFORM | TOTAL | % | |
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27,640 | 98.17% |
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514 | 1.83% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 08:00 UTC | The Advent, Neuruppiner A-Cappella-Chor | Kulturhaus Stadtgarten | Neuruppin, Germany |















