The Academic
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
242,601
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:46:13 UTC
Genres
Biography
The Academic is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, UNITED KINGDOM. The audience is female-leaning (55%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (29,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Guinness, River Island, Accor Hotels points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 242,601 · Engagements 8,581 · Rate 3.5% Posts 1,134 · Views 29,933 · Avg Likes 8,174 · Avg Comments 178 · Avg Views 29,933 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 23% 13-17: 10% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (23%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
BRAZIL (18%) UNITED STATES (18%) UNITED KINGDOM (8%) PHILIPPINES (6%) IRELAND (4%) |
Top regions: BRAZIL (18%), UNITED STATES (18%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 4,560 avg likes/post · Tiktok: 29,000 avg views/post · Youtube: 933 avg views/post | Best reach: Tiktok 29,000 avg views; best engagement: Instagram 4,560 avg likes |
Top Brand Affinities
Guinness
River Island
Accor Hotels
Carlsberg
Ryanair
boohoo
Primark
Jameson
Tesco
MISSGUIDED
Verizon
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Guinness | 14.23 | |
| River Island | 12.88 | |
| Accor Hotels | 11.49 | |
| Carlsberg | 11.42 | |
| Ryanair | 8.78 | |
| boohoo | 8.75 | |
| Primark | 7.56 | |
| Jameson | 6.85 | |
| Tesco | 6.61 | |
| MISSGUIDED | 6.60 | |
| Verizon | 5.58 | |
| Dr. Martens | 5.40 | |
| Lollapalooza | 5.30 | |
| Topshop | 4.96 | |
| ASOS | 4.52 | |
| Showtime | 4.45 | |
| Polaroid | 4.36 | |
| Gillette | 4.08 | |
| Urban Outfitters | 4.00 | |
| Hurley | 3.83 | |
| Pull&Bear | 3.82 | |
| Spotify Music | 3.77 | |
| Pringles | 3.76 | |
| Baileys | 3.65 | |
| Coors | 3.61 | |
| Sunnies Studios | 3.59 | |
| Lush | 3.41 | |
| Chrysler | 3.27 | |
| Heinz | 3.27 | |
| Bacardi | 3.25 | |
| Harrods | 3.24 | |
| Aperol | 3.08 | |
| Cadbury | 3.06 | |
| BBC | 3.05 | |
| Heineken | 2.89 | |
| Coachella | 2.70 | |
| HBO | 2.40 | |
| Tinder | 2.27 | |
| SoundCloud | 2.24 | |
| MTV | 2.23 | |
| Bershka | 2.04 | |
| Vans | 2.00 | |
| Geocaching | 2.00 | |
| The Olympic Games | 2.00 | |
| Urban Decay Cosmetics | 1.93 | |
| Paramount Pictures | 1.87 | |
| Tomorrowland | 1.86 | |
| Gymshark | 1.85 | |
| Bellagio | 1.71 | |
| Hollister Co | 1.63 |
Official Profiles
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LoginArtist: The Academic
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 639,155
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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392,750 | 61.45% |
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241,643 | 37.81% |
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4,762 | 0.75% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-12 03:00 UTC | The Academic | Albert Hall | Manchester, United Kingdom | |
| 2026-02-13 03:00 UTC | The Academic | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2026-02-14 03:00 UTC | The Academic | Leeds Beckett University | Leeds, United Kingdom | |
| 2026-02-15 03:00 UTC | The Academic | O2 Institute Birmingham | Birmingham, United Kingdom | |
| 2026-02-20 03:00 UTC | The Academic | Tramshed | Cardiff, United Kingdom | |
| 2026-02-21 02:00 UTC | The Academic | Koko | London, United Kingdom | |
| 2026-02-22 02:00 UTC | The Academic | The Level | Nottingham, United Kingdom | |
| 2026-02-22 03:00 UTC | Rockingham 2026 | Nottingham Trent University | Nottingham, United Kingdom | — |
| 2026-03-05 03:00 UTC | The Academic | Melkweg | Amsterdam, Netherlands | |
| 2026-03-06 03:30 UTC | The Academic | Doornroosje | Nijmegen, Netherlands | |
| 2026-03-07 03:30 UTC | The Academic | Trix | Antwerp, Belgium | |
| 2026-03-08 03:00 UTC | The Academic | Bürgerhaus Stollwerck | Cologne, Germany | |
| 2026-03-10 02:00 UTC | The Academic, The | Im Wizemann | Stuttgart, Germany | |
| 2026-03-13 04:00 UTC | The Academic | Covo Club | Bologna, Italy | |
| 2026-03-15 02:00 UTC | The Academic | Szene Wien | Vienna, Austria | |
| 2026-03-16 02:00 UTC | The Academic | Lucerna Music Bar | Capital City of Prague, Czechia | |
| 2026-03-17 02:00 UTC | The Academic | Technikum | Grafing, Germany | |
| 2026-03-19 02:00 UTC | The Academic | Columbia Theater | Berlin, Germany | |
| 2026-03-20 02:00 UTC | The Academic | Mojo Club | Hamburg, Germany | |
| 2026-03-22 03:00 UTC | The Academic | Trabendo | Paris, France | |
| 2026-03-24 02:00 UTC | The Academic | Wolf Barcelona | Barcelona, Spain | |
| 2026-03-25 02:00 UTC | The Academic | Sala Nazca | Madrid, Spain | |
| 2026-03-26 02:00 UTC | The Academic | Hard Club | Porto, Portugal | |
| 2026-03-27 02:00 UTC | The Academic | LAV | Lisbon, Portugal |















