The Academic

The Academic

Country: IE | Gender: male

Influence: 55.27% Fanbase: 36.88% Trending: 64.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Guinness • 14.23% • Very Strong

As of 2025-09-09

242,601

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:46:13 UTC

Genres

popirish indierockmodern rockrockpop rockalternativemodern alternative rockalternativeindie rock

Biography

Made up of Craig Fitzgerald, Dean Gavin, Matthew and Stephen Murtagh, The Academic grew up just outside the small rural Irish town of Mullingar, about an hour west of Dublin and set in the heart of Ireland’s midlands. Meeting in school, the quartet became firm friends through their shared of love of toasted sandwiches, Nicholas Cage movies, and of course, music, with each having their own unique influence. Bonding over a shared enthusiasm for the early 2k NYC rock revival lead by the likes of The Strokes, Interpol and Yeah, Yeah, Yeahs and the post-punk sound at that time, all made an indelible ‘watermark’ on The Academic’s reason for starting a band. From those early days at local battle of the bands competitions and playing half empty pubs on bingo night, the band now take to much larger stages across the globe. The Academic have gone on to play sell out shows and festivals across Ireland, the US, the UK and Europe, and have shared the stage with international headliners such as Twenty One Pilots, The Strokes,Catfish and the Bottlemen Debut album ‘Tales From The Backseat’ released in 2018 also reached No.1 on the official Irish album chart.

The Academic Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Academic is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, UNITED KINGDOM. The audience is female-leaning (55%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (29,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Guinness, River Island, Accor Hotels points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Academic score 3.54%Very Strong bucket.
Brand: GuinnessBrand: River IslandBrand: Accor Hotels
Followers:242,601
Engagements:8,581
Rate:3.5%
Posts:1,134
Views:29,933
Avg Likes:8,174
Avg Comments:178
Avg Views:29,933

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 242,601 · Engagements 8,581 · Rate 3.5%
Posts 1,134 · Views 29,933 · Avg Likes 8,174 · Avg Comments 178 · Avg Views 29,933
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 62%
25-34: 23%
13-17: 10%
35-44: 3%
Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split Female: 55%
Male: 45%
Non-binary/Other: 0%
Skews female (55%)
Top Countries BRAZIL (18%)
UNITED STATES (18%)
UNITED KINGDOM (8%)
PHILIPPINES (6%)
IRELAND (4%)
Top regions: BRAZIL (18%), UNITED STATES (18%), UNITED KINGDOM (8%)
Platform Engagement Instagram: 4,560 avg likes/post · Tiktok: 29,000 avg views/post · Youtube: 933 avg views/post Best reach: Tiktok 29,000 avg views; best engagement: Instagram 4,560 avg likes

Top Brand Affinities

Guinness
Score: 14.23
River Island
Score: 12.88
Accor Hotels
Score: 11.49
Carlsberg
Score: 11.42
Ryanair
Score: 8.78
boohoo
Score: 8.75
Primark
Score: 7.56
Jameson
Score: 6.85
Tesco
Score: 6.61
MISSGUIDED
Score: 6.60
Verizon
Score: 5.58
Dr. Martens
Score: 5.40
Brand Category Score
Guinness 14.23
River Island 12.88
Accor Hotels 11.49
Carlsberg 11.42
Ryanair 8.78
boohoo 8.75
Primark 7.56
Jameson 6.85
Tesco 6.61
MISSGUIDED 6.60
Verizon 5.58
Dr. Martens 5.40
Lollapalooza 5.30
Topshop 4.96
ASOS 4.52
Showtime 4.45
Polaroid 4.36
Gillette 4.08
Urban Outfitters 4.00
Hurley 3.83
Pull&Bear 3.82
Spotify Music 3.77
Pringles 3.76
Baileys 3.65
Coors 3.61
Sunnies Studios 3.59
Lush 3.41
Chrysler 3.27
Heinz 3.27
Bacardi 3.25
Harrods 3.24
Aperol 3.08
Cadbury 3.06
BBC 3.05
Heineken 2.89
Coachella 2.70
HBO 2.40
Tinder 2.27
SoundCloud 2.24
MTV 2.23
Bershka 2.04
Vans 2.00
Geocaching 2.00
The Olympic Games 2.00
Urban Decay Cosmetics 1.93
Paramount Pictures 1.87
Tomorrowland 1.86
Gymshark 1.85
Bellagio 1.71
Hollister Co 1.63

Official Profiles

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Artist: The Academic

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Academic today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-27)

Total: 639,155

PLATFORM TOTAL %
Spotify Spotify 392,750 61.45%
Yandex Yandex 241,643 37.81%
Audiomack Audiomack 4,762 0.75%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-12 03:00 UTC The Academic Albert Hall Manchester, United Kingdom
2026-02-13 03:00 UTC The Academic Barrowland Ballroom Glasgow, United Kingdom
2026-02-14 03:00 UTC The Academic Leeds Beckett University Leeds, United Kingdom
2026-02-15 03:00 UTC The Academic O2 Institute Birmingham Birmingham, United Kingdom
2026-02-20 03:00 UTC The Academic Tramshed Cardiff, United Kingdom
2026-02-21 02:00 UTC The Academic Koko London, United Kingdom
2026-02-22 02:00 UTC The Academic The Level Nottingham, United Kingdom
2026-02-22 03:00 UTC Rockingham 2026 Nottingham Trent University Nottingham, United Kingdom
2026-03-05 03:00 UTC The Academic Melkweg Amsterdam, Netherlands
2026-03-06 03:30 UTC The Academic Doornroosje Nijmegen, Netherlands
2026-03-07 03:30 UTC The Academic Trix Antwerp, Belgium
2026-03-08 03:00 UTC The Academic Bürgerhaus Stollwerck Cologne, Germany
2026-03-10 02:00 UTC The Academic, The Im Wizemann Stuttgart, Germany
2026-03-13 04:00 UTC The Academic Covo Club Bologna, Italy
2026-03-15 02:00 UTC The Academic Szene Wien Vienna, Austria
2026-03-16 02:00 UTC The Academic Lucerna Music Bar Capital City of Prague, Czechia
2026-03-17 02:00 UTC The Academic Technikum Grafing, Germany
2026-03-19 02:00 UTC The Academic Columbia Theater Berlin, Germany
2026-03-20 02:00 UTC The Academic Mojo Club Hamburg, Germany
2026-03-22 03:00 UTC The Academic Trabendo Paris, France
2026-03-24 02:00 UTC The Academic Wolf Barcelona Barcelona, Spain
2026-03-25 02:00 UTC The Academic Sala Nazca Madrid, Spain
2026-03-26 02:00 UTC The Academic Hard Club Porto, Portugal
2026-03-27 02:00 UTC The Academic LAV Lisbon, Portugal

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