The 2 Bears

The 2 Bears — electronic artist from GB.

The 2 Bears are a collaboration between producer Raf Rundell, co-founder of the 1965 label, and Joe Goddard of Hot Chip. The two crossed paths while DJ'ing a…

Influence: 54.96% Fanbase: 41.29% Trending: 61.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 112.69% • Very Strong

As of 2025-09-08

11,978

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:02:08 UTC

Genres

electronicalternative dancedanceelectronichousetech housedeep house

Biography

The 2 Bears are a collaboration between producer Raf Rundell, co-founder of the 1965 label, and Joe Goddard of Hot Chip. The two crossed paths while DJ'ing a London party hosted by the latter's Greco-Roman Soundsystem collective. Later the duo teamed to host Follow the Bears, a program for Ministry of Sound Radio, and went about replicating some of the Detroit techno and Chicago house they had been playing, with Goddard making beats and Rundell singing. During 2010 and 2011, they released four EPs on Southern Fried. Be Strong, their first album, appeared in January 2012 through Southern Fried in the U.K. and DFA in the U.S. Rundell and Goddard drew inspiration from their travels in South Africa for their second album, The Night Is Young, which featured sessions recorded with local artists at the studio of BLK JKS' Tshepang Ramoba. ~ Jason Lymangrover, Rovi

Top Brand Affinities

Report Date: 2025-09-08

The 2 Bears is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (78%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (6,125 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Vauxhall, Pioneer points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The 2 Bears score 1.26% — Moderate bucket.

Brand: MixcloudBrand: VauxhallBrand: Pioneer

Followers:11,978

Engagements:151

Rate:1.3%

Posts:278

Avg Likes:149

Avg Comments:7

Avg Views:6,125

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,978 · Engagements 151 · Rate 1.3% Posts 278 · Views 6,125 · Avg Likes 149 · Avg Comments 7 · Avg Views 6,125	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 30% 35-44: 16% 45-64: 7%	Largest: 25-34 (44%); next: 18-24 (30%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (25%) UNITED KINGDOM (13%) BRAZIL (10%) ARGENTINA (4%) FRANCE (4%)	Top regions: UNITED STATES (25%), UNITED KINGDOM (13%), BRAZIL (10%)
Platform Engagement	Instagram: 82 avg likes/post · Youtube: 6,125 avg views/post	Best reach: Youtube 6,125 avg views; best engagement: Instagram 82 avg likes

Top Brand Affinities

Mixcloud

Score: 112.69

Vauxhall

Score: 30.65

Pioneer

Score: 29.50

Tate Modern

Score: 27.44

MOOG

Score: 27.38

ITV

Score: 23.96

MOCO Museum

Score: 23.86

Grindr

Score: 22.82

Ableton

Score: 20.18

Waitrose

Score: 19.62

Selfridges

Score: 15.71

Trancefamily

Score: 13.20

Brand	Category	Score
Mixcloud		112.69
Vauxhall		30.65
Pioneer		29.50
Tate Modern		27.44
MOOG		27.38
ITV		23.96
MOCO Museum		23.86
Grindr		22.82
Ableton		20.18
Waitrose		19.62
Selfridges		15.71
Trancefamily		13.20
Jean Paul Gaultier		12.22
Vivienne Westwood		11.62
Amazon Music		10.43
SoundCloud		10.29
Sennheiser		9.57
Ricard		8.76
Marks & Spencer		8.70
Barbour		8.55
Carlsberg		8.26
Atmos		7.58
Coachella		7.39
Absolut		7.35
Alexander McQueen		7.05
United Colors of Benetton		6.82
BBC		6.77
Stüssy		6.76
Tesco		6.75
Pilsner Urquell		6.50
Stone Island		6.19
Spotify Music		6.10
Aperol		5.89
Guinness		5.48
Harrods		5.26
Warner Bros		5.13
Beats Electronics		5.05
MTV		4.84
Campari		4.65
Oculus		4.62
Tomorrowland		4.62
Summit Entertainment		4.45
Kickstarter		4.42
Carhartt		4.31
Columbia Pictures		4.28
Lollapalooza		4.15
Vogue		4.11
Polaroid		4.10
Lush		3.93
Emporium		3.69