That Mexican OT
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
5,471,632
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:34:48 UTC
Genres
Biography
His latest project, "Texas Technician," pays homage to the rap scene in his home state. Building on the sound he introduced in his 2023 album "Lonestar Luchador," the mixtape showcases a distinctive Texas rap style. Collaborating with artists such as Moneybagg Yo, DaBaby, and Fredo Bang, as well as local talents like Paul Wall, Slim Thug, and Z-Ro, That Mexican OT celebrates the rich musical heritage of Texas while incorporating modern influences.
That Mexican OT commands interest from 18-24 & 25-34 audiences in UNITED STATES, MEXICO, CANADA. With a heavily male (80%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (91,700 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Houston Livestock Show and Rodeo, True Religion, GMC points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,471,632 · Engagements 28,486 · Rate 0.5% Posts 2,015 · Views 114,656 · Avg Likes 27,662 · Avg Comments 441 · Avg Views 114,656 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 41% 35-44: 10% 13-17: 6% |
Largest: 18-24 (43%); next: 25-34 (41%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (83%) MEXICO (3%) CANADA (3%) UNITED KINGDOM (1%) BRAZIL (1%) |
Top regions: UNITED STATES (83%), MEXICO (3%), CANADA (3%) |
| Platform Engagement | Instagram: 18,627 avg likes/post · Tiktok: 91,700 avg views/post · Youtube: 22,956 avg views/post | Best reach: Tiktok 91,700 avg views; best engagement: Instagram 18,627 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
True Religion
GMC
Crown Royal
Tagaz
Infiniti
Andis
Pontiac
Pro Tools
Amazon Music
SoundCloud
Dodge
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 24.00 | |
| True Religion | 18.80 | |
| GMC | 16.98 | |
| Crown Royal | 13.48 | |
| Tagaz | 13.34 | |
| Infiniti | 12.05 | |
| Andis | 9.95 | |
| Pontiac | 8.65 | |
| Pro Tools | 8.36 | |
| Amazon Music | 7.76 | |
| SoundCloud | 7.44 | |
| Dodge | 7.42 | |
| Acura | 7.03 | |
| Bud Light | 6.98 | |
| Barber Shop Connect | 6.93 | |
| Hennessy | 6.16 | |
| BaByliss | 5.98 | |
| ESPN | 5.32 | |
| Chevrolet | 5.26 | |
| Beats Electronics | 5.22 | |
| Moncler | 5.13 | |
| Chick-fil-A | 5.05 | |
| Nice Kicks | 4.97 | |
| Taco Bell | 4.74 | |
| Cadillac | 4.71 | |
| Coach | 4.71 | |
| iHeartRadio Music Awards | 4.55 | |
| Verizon | 4.39 | |
| Coors | 4.39 | |
| Monster Beverage | 3.88 | |
| Kodak | 3.69 | |
| Ford | 3.56 | |
| Chrysler | 3.54 | |
| Spotify Music | 3.50 | |
| Versace | 3.24 | |
| Sneakerhead | 3.20 | |
| NHL | 3.19 | |
| Los Angeles Lakers | 3.14 | |
| Lexus | 3.11 | |
| Scion | 3.10 | |
| FashionNova | 3.00 | |
| NFL | 2.95 | |
| The North Face | 2.92 | |
| Supreme | 2.80 | |
| Mitsubishi | 2.79 | |
| Paramount Pictures | 2.56 | |
| Coachella | 2.54 | |
| Jeep | 2.49 | |
| Walmart | 2.46 | |
| Great Wall | 2.46 |
Official Profiles
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LoginArtist: That Mexican OT
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | That Mexican OT, DRODi, cieratherapper | The Tabernacle | Atlanta, United States | |
| 2025-12-08 04:00 UTC | That Mexican OT, DRODi | Tabernacle | Atlanta, United States | |
| 2025-12-10 02:30 UTC | That Mexican OT, DRODi | The National | Richmond, United States | |
| 2025-12-11 03:00 UTC | That Mexican OT, DRODi | Globe Iron | Cleveland, United States | |
| 2025-12-13 02:30 UTC | That Mexican OT, DRODi | Riviera Theatre | Chicago, United States | |
| 2025-12-13 03:00 UTC | That Mexican OT, DRODi | Chicago Theatre | Chicago, United States | |
| 2025-12-14 03:00 UTC | That Mexican OT, DRODi | The Fillmore Detroit | Detroit, United States | |
| 2025-12-15 03:00 UTC | That Mexican OT, DRODi | KEMBA Live! | Columbus, United States | |
| 2025-12-16 03:00 UTC | That Mexican OT | The Egyptian | Indianapolis, United States | |
| 2025-12-16 04:00 UTC | That Mexican OT, DRODi | Old National Centre | Indianapolis, United States | |
| 2025-12-18 15:00 UTC | That Mexican OT, DRODi | Union Transfer | Philadelphia, United States | |
| 2025-12-20 03:00 UTC | That Mexican OT, DRODi, cieratherapper | Irving Plaza | New York, United States | |
| 2025-12-21 04:00 UTC | That Mexican OT, DRODi | The Fillmore Silver Spring | Silver Spring, United States | |
| 2026-02-08 01:00 UTC | Paul Wall, That Mexican OT, Braxton Keith | Fort Bend County Fairgrounds | Rosenberg, United States |
