That Mexican OT Brand Affinity ranks highest Houston Livestock Show and Rodeo at 24.00% . Very Strong. Score DMDB 66.21% | Fanbase 49.66%

That Mexican OT — hip-hop & rap artist from US.

That Mexican OT, a rapper from Bay City, Texas, gained recognition in Summer 2023 with his hit song "Johnny Dang," featuring Paul Wall. The track achieved GOLD…

That Mexican OT

Recognizable

Country: US | Gender: male | Artist ID: a46968a9-822e-4f7e-bc38-889c005bf24b

Find Artist

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hoptrap

Influential: 66.21% Fanbase: 49.66% Trending: 74.48%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 24.00% • Very Strong

As of 2025-09-10

5,471,632

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.21% | Fanbase 49.66% | Trending 74.48% | CAREER STAGE: MAINSTREAM

Biography

That Mexican OT, a rapper from Bay City, Texas, gained recognition in Summer 2023 with his hit song "Johnny Dang," featuring Paul Wall. The track achieved GOLD certification from the RIAA and charted on the Billboard Hot 100. At 25 years old, he continues to release music that highlights his talent and aims to establish a lasting career in the industry.

His latest project, "Texas Technician," pays homage to the rap scene in his home state. Building on the sound he introduced in his 2023 album "Lonestar Luchador," the mixtape showcases a distinctive Texas rap style. Collaborating with artists such as Moneybagg Yo, DaBaby, and Fredo Bang, as well as local talents like Paul Wall, Slim Thug, and Z-Ro, That Mexican OT celebrates the rich musical heritage of Texas while incorporating modern influences.

Report Date: 2025-09-10

That Mexican OT commands interest from 18-24 & 25-34 audiences in UNITED STATES, MEXICO, CANADA. With a heavily male (80%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (91,700 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Houston Livestock Show and Rodeo, True Religion, GMC points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist That Mexican OT score 0.52% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: True ReligionBrand: GMC

Followers:5,471,632

Engagements:28,486

Rate:0.5%

Posts:2,015

Avg Likes:27,662

Avg Comments:441

Avg Views:114,656

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,471,632 · Engagements 28,486 · Rate 0.5% Posts 2,015 · Views 114,656 · Avg Likes 27,662 · Avg Comments 441 · Avg Views 114,656	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 41% 35-44: 10% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (41%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (83%) MEXICO (3%) CANADA (3%) UNITED KINGDOM (1%) BRAZIL (1%)	Top regions: UNITED STATES (83%), MEXICO (3%), CANADA (3%)
Platform Engagement	Instagram: 18,627 avg likes/post · Tiktok: 91,700 avg views/post · Youtube: 22,956 avg views/post	Best reach: Tiktok 91,700 avg views; best engagement: Instagram 18,627 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 24.00

True Religion

Score: 18.80

GMC

Score: 16.98

Crown Royal

Score: 13.48

Tagaz

Score: 13.34

Infiniti

Score: 12.05

Andis

Score: 9.95

Pontiac

Score: 8.65

Pro Tools

Score: 8.36

Amazon Music

Score: 7.76

SoundCloud

Score: 7.44

Dodge

Score: 7.42

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Top Brand Affinities

Brand	Category	Score
Houston Livestock Show and Rodeo		24.00
True Religion		18.80
GMC		16.98
Crown Royal		13.48
Tagaz		13.34
Infiniti		12.05
Andis		9.95
Pontiac		8.65
Pro Tools		8.36
Amazon Music		7.76
SoundCloud		7.44
Dodge		7.42
Acura		7.03
Bud Light		6.98
Barber Shop Connect		6.93
Hennessy		6.16
BaByliss		5.98
ESPN		5.32
Chevrolet		5.26
Beats Electronics		5.22
Moncler		5.13
Chick-fil-A		5.05
Nice Kicks		4.97
Taco Bell		4.74
Cadillac		4.71
Coach		4.71
iHeartRadio Music Awards		4.55
Verizon		4.39
Coors		4.39
Monster Beverage		3.88
Kodak		3.69
Ford		3.56
Chrysler		3.54
Spotify Music		3.50
Versace		3.24
Sneakerhead		3.20
NHL		3.19
Los Angeles Lakers		3.14
Lexus		3.11
Scion		3.10
FashionNova		3.00
NFL		2.95
The North Face		2.92
Supreme		2.80
Mitsubishi		2.79
Paramount Pictures		2.56
Coachella		2.54
Jeep		2.49
Walmart		2.46
Great Wall		2.46